Brushes

Conditioner

Shampoo

Haircare

Beauty

Conditioner for hydrating, softening, and smoothing hair. Features Alpha Keratin 60ku®, pink pomelo, and shea butter. Free of parabens, sulfates, phthalates, gluten, and synthetic dyes. Vegan, cruelty-free, and color-safe. Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride, Dimethicone, Cetyl Alcohol, PEG-8 Dimethicone, Stearamidopropyl Dimethylamine, Isododecane, Hydrogenated Ethylhexyl Olivate, Cetyl Esters, Ethylhexylglycerin, Parfum (Fragrance), Keratin, Panthenol, Glycerin, Butyrospermum Parkii (Shea) Butter, Hydrogenated Olive Oil Unsaponifiables, Helianthus Annuus (Sunflower) Seed Oil, Oryza Sativa (Rice) Bran Extract, Amaranthus Caudatus Seed Extract, Jojoba Esters, Moringa Oleifera Seed Oil, Madecassoside, Rosmarinus Officinalis (Rosemary) Leaf Extract, Tocopherol, Hydrolyzed Adansonia Digitata Seed Extract, Quercus Petraea Fruit Extract, Zea Mays (Corn) Starch, Asiaticoside, Citrus Paradisi (Grapefruit) Fruit Extract, Cynara Scolymus (Artichoke) Leaf Extract, Hydrolyzed Quinoa, Cystoseira Compressa Extract, Cystine Bis-PG-Propyl Silanetriol, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Hydrolyzed Linseed Extract, Pisum Sativum (Pea) Extract, Tocopheryl Acetate, Propanediol, Caprylyl Glycol, Diisostearyl Malate, Isopropyl Alcohol, Ceteareth-20, Polysorbate 60, Dimethiconol, Hydroxyethylcellulose, Polysorbate 20, Polysilicone-15, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Sodium Dilauramidoglutamide Lysine, Butylene Glycol, Phenoxyethanol, Benzyl Alcohol, Chlorphenesin, Benzoic Acid, Sorbic Acid, Disodium EDTA, BHT, Citric Acid, Sodium Nitrate, Alcohol, Sodium Benzoate, Glyoxal, Gluconolactone, Potassium Sorbate, Phenethyl Alcohol, Calcium Gluconate, Dehydroacetic Acid, Sodium Chloride, Limonene, Linalool.

Virtue Smooth Conditioner, 200 mL

Types 2-4 curly hair Safe for colortreated and chemically treated hair Product Aesthetics: A buttery, rich leavein cream that melts into hair without weighing it down. How to Use: Work a generous amount of product into wet or damp hair from root to ends. Do not rinse. Reapply as needed. Apply Curl Butter as a leavein to completely wet hair to lock in moisture. Work through hair and detangle in sections for even distribution. Key Ingredients: Shea Butter, Jojoba Esters amp; OliveDerived Esters: A superhydrating combo that helps to soften hair and provides lightweight moisture without weighing down curls Selaginella Lepidophylla Extract ("Resurrection Plant" or "Rose of Jericho"): A specialty botanical plant active that attracts moisture to parched curls to bring them back to life Multifaceted UV/Solar Protection Complex: An antipollution active that is known to provide color and heat protection

Virtue Curl Leave-In Butter

Sodium Hyaluronate + Red Algae Extract: Provides a sheer "moisture shield" to thicken hair and keep the fibers supple Ricebased Humectants: Provide lightweight hydration to the hair, plumping and smoothing the shaft without weighing hair down. Biomimetic Signal Peptides: Nourish and calm the scalp to help create a healthy environment for hair growth

Virtue Flourish Shampoo for Thinning Hair 8oz

Virtue® Healing Oil is a lightweight serum that infuses hair with an instant dose of health and shine. Each nourishing drop is concentrated with our proprietary hairhealing Alpha Keratin 60ku®, plus three super oils and added active vitamins. 1.7 oz./ 50

Virtue 1.7 oz. Virtue&#174 Healing Oil

A broad range of soft waves to highly textured curl patterns. Safe for colortreated and chemically treated hair How to Use:Wet hair thoroughly, work a quartersize amount of shampoo into palms, and emulsify with water, working into a lather before applying. Massage shampoo into hair and scalp to form a rich lather. Rinse and repeat if necessary. For best results follow with Virtue® Curl Conditioner. Key Ingredients:WaterSoluble Jojoba Oil Provides moisture and hydration to enhance shine, compatibility, and detangling. Specialty Carob Gum (Ceratonia Siliqua) Forms a sheer film to lock in moisture. VegetableDerived Polymer (from Lond Bean) Facilitates curl formation and definition. Specialty Rice Protein amp; Extract with Sunflower Seed Oil Provide solar protection from the drying and damaging effects of UV rays.

Virtue 8 oz. Curl Shampoo

Tim Binnington created the Manta brush for his wife, who lost her hair due to a life-threatening illness. As it grew back, she wanted to treat it as gently as possible to minimize breakage. Tim, combining 25 years of hands-on hairdressing experience with the latest materials and technology, developed a brush that reinvents the way in which hair is treated. Uniquely designed for fragile hair, the revolutionary Manta brush bends and molds to the shape of your hand and scalp, creating less tension on each strand. Its flexible bristles gently massage the scalp and glide seamlessly through the hair, minimizing breakage and restoring a silky shine.

Virtue Manta Healthy Hair Brush

Set of three hair products. Free of parabens, sulfates, phthalates, gluten, and synthetic dyes. Vegan, cruelty-free, and color-safe. Recovery Shampoo, 60 mL Shampoo for cleansing, replenishing, and nourishing hair. Features Alpha Keratin 60ku®, pink pomelo, and gotu kola. Recovery Conditioner, 60 mL Conditioner for hydrating, softening, and repairing hair. Features Alpha Keratin 60ku®, baobab oil, and pea protein. Restorative Treatment Mask, 15 mL Mask for strengthening, softening, and replenishing hair. Features Alpha Keratin 60ku®, baobab seed oil, and brown algae extract.

Virtue Recovery Discovery Kit

What It Is:Damage Reverse Serum revolutionizes hair repair by not only fighting future damage, but by reversing it.What It'S For:- All hair types, especially hair that's damaged or in need of extra care.- Perfect for stressed-out strands dehydrated from heat styling or chemical treatments.- Safe for color-treated and chemically treated hair.What It Does:Packed with the highest percentage of the Alpha Keratin 60ku protein, this wonder-working miracle serum near-instantly and holistically repairs 

Virtue Damage Reverse Serum 1.7 oz.

Virtue 6-In-1 Styling Paste is a medium-hold styler that texturizes, shapes, nourishes, protects and adds shine to short hair. Creamy and lightweight, this does-it-all formula marries pliability with hold for short hair styles that last all day and into the next. Virtue's proprietary Alpha Keratin 60ku strengthens, softens and smooths, while lightweight polymers create memory and hold, amplifying hair's natural layers to leave it looking thicker. The fragrance is a revitalizing citrus blend of flowers, greens, stimulating spearmint leaf and bright lemon essential oils.