Types 2-4 curly hair Safe for colortreated and chemically treated hair Product Aesthetics: A buttery, rich leavein cream that melts into hair without weighing it down. How to Use: Work a generous amount of product into wet or damp hair from root to ends. Do not rinse. Reapply as needed. Apply Curl Butter as a leavein to completely wet hair to lock in moisture. Work through hair and detangle in sections for even distribution. Key Ingredients: Shea Butter, Jojoba Esters amp; OliveDerived Esters: A superhydrating combo that helps to soften hair and provides lightweight moisture without weighing down curls Selaginella Lepidophylla Extract ("Resurrection Plant" or "Rose of Jericho"): A specialty botanical plant active that attracts moisture to parched curls to bring them back to life Multifaceted UV/Solar Protection Complex: An antipollution active that is known to provide color and heat protection

Virtue Curl Leave-In Butter

Virtue® Healing Oil is a lightweight serum that infuses hair with an instant dose of health and shine. Each nourishing drop is concentrated with our proprietary hairhealing Alpha Keratin 60ku®, plus three super oils and added active vitamins. 1.7 oz./ 50

Virtue 1.7 oz. Virtue&#174 Healing Oil

Sodium Hyaluronate + Red Algae Extract: Provides a sheer "moisture shield" to thicken hair and keep the fibers supple Ricebased Humectants: Provide lightweight hydration to the hair, plumping and smoothing the shaft without weighing hair down. Biomimetic Signal Peptides: Nourish and calm the scalp to help create a healthy environment for hair growth

Virtue Flourish Shampoo for Thinning Hair 8oz

A broad range of soft waves to highly textured curl patterns. Safe for colortreated and chemically treated hair How to Use:Wet hair thoroughly, work a quartersize amount of shampoo into palms, and emulsify with water, working into a lather before applying. Massage shampoo into hair and scalp to form a rich lather. Rinse and repeat if necessary. For best results follow with Virtue® Curl Conditioner. Key Ingredients:WaterSoluble Jojoba Oil Provides moisture and hydration to enhance shine, compatibility, and detangling. Specialty Carob Gum (Ceratonia Siliqua) Forms a sheer film to lock in moisture. VegetableDerived Polymer (from Lond Bean) Facilitates curl formation and definition. Specialty Rice Protein amp; Extract with Sunflower Seed Oil Provide solar protection from the drying and damaging effects of UV rays.

Virtue 8 oz. Curl Shampoo

Conditioner for softening, replenishing, and de-frizzing curly hair. Features Alpha Keratin 60ku®, water-soluble jojoba oil, and sunflower seed oil. Free of parabens, sulfates, phthalates, gluten, and synthetic dyes. Vegan, cruelty-free, and color-safe. Aqua (Water, Eau), Cetearyl Alcohol, Brassicamidopropyl Dimethylamine, Heptyl Undecylenate, Cetyl Esters, Cetyl Alcohol, Behentrimonium Chloride, Undecane, Isododecane, Hydrogenated Ethylhexyl Olivate, PEG-100 Stearate, Glyceryl Stearate, Keratin, Quercus Petraea Fruit Extract, Citrus Paradisi (Grapefruit) Fruit Extract, Asiaticoside, Passiflora Edulis Seed Oil, Oryza Sativa (Rice) Bran Oil, Hydrolyzed Verbascum Thapsus Flower, Euterpe Oleracea Fruit Oil, Oryza Sativa (Rice) Bran Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Astrocaryum Vulgare Kernel Oil, Tocopherol, Madecassoside, Hydrolyzed Adansonia Digitata Seed Extract, Salvia Sclarea (Clary) Extract, Phytic Acid, Oryza Sativa (Rice) Seed Protein, Panthenol, Helianthus Annuus (Sunflower) Seed Oil, Jojoba Esters, Parfum (Fragrance), Glycerin, Ethylhexylglycerin, Oryza Sativa (Rice) Extract, Hydrogenated Olive Oil Unsaponifiables, Rosmarinus Officinalis (Rosemary) Leaf Extract, Hydrolyzed Vegetable Protein, Hydrolyzed Quinoa, Ceratonia Siliqua (Carob) Gum, Helianthus Annuus (Sunflower) Seed Wax, Hydrolyzed Linseed Extract, Calcium Gluconate, Caprylyl Glycol, Butylene Glycol, Sodium Dilauramidoglutamide Lysine, Propanediol, Tridecane, Polysorbate 60, Hydroxyethylcellulose, Polysorbate 20, Polyglycerin-3, Tetrasodium Glutamate Diacetate, Disodium Phosphate, Sodium Phosphate, Phenoxyethanol, Benzyl Alcohol, Chlorphenesin, Sorbic Acid, Benzoic Acid, Potassium Sorbate, Citric Acid, Alcohol, Sodium Hydroxide, Sodium Benzoate, Gluconolactone, Limonene.

Virtue Curl Conditioner, 200 mL

Oil for hydrating, brightening, and repairing hair. Features Alpha Keratin 60ku®, Tahitian gardenia flower extract, and Kalahari melon seed oil. Free of parabens, sulfates, phthalates, gluten, and synthetic dyes. Vegan, cruelty-free, and color-safe. Cyclopentasiloxane, Dimethiconol, Parfum (Fragrance), Keratin, Sclerocarya Birrea Seed Oil, Citrullus Lanatus (Watermelon) Seed Oil, Cocos Nucifera (Coconut) Oil, Gardenia Taitensis Flower Extract, Tocopherol, Polyglyceryl-4 Isostearate, Hexyl Laurate, Cetyl PEG/PPG-10/1 Dimethicone, Silicone Quaternium-3, Trideceth-12, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Benzyl Benzoate, Coumarin, Limonene, Geraniol, Hexyl Cinnamal, Linalool, Benzyl Salicylate.

Virtue Healing Oil, 50 mL

What It Is:A creamy, lightweight, multitasking paste that's perfect for putting (and keeping) short or layered hair in its place.What It'S For:Ideal for men and women and for all types of short or layered hair.What It Does:The medium-hold styler texturizes, shapes, nourishes, protects and adds shine to short hair. The does-it-all formula marries pliability with hold for styles that last all day. The fragrance is a citrus blend of flowers, greens, spearmint leaf and lemon essential oils.Key Ingredients:- Virtue's proprietary Alpha Keratin 60ku strengthens, softens and smooths.- 100% natural bio-based styling polymer provides humidity-resistant style retention for non-dulling, natural-looking, natural-feeling hold.- Shea butter provides deep hydration, adds shine and protects against the drying effects of heat styling.- Chia seed-derived heat protection complex retains water in the hair fiber and forms a protective layer against damage from heat styling tools without affecting the ability to style.Free Of...- Sulfates, parabens, phthalates, synthetic colors and dyes, gluten- Animal cruelty or byproducts (vegan-friendly)How To Use It:The product features a creamy break upon initial touch, which emulsifies to become a mix between paste and pomade. Rub a small amount between palms until translucent. Apply to dry hair to define your desired style.

Virtue 6 In 1 Styling Paste 1.7 oz.

Tim Binnington created the Manta brush for his wife, who lost her hair due to a life-threatening illness. As it grew back, she wanted to treat it as gently as possible to minimize breakage. Tim, combining 25 years of hands-on hairdressing experience with the latest materials and technology, developed a brush that reinvents the way in which hair is treated. Uniquely designed for fragile hair, the revolutionary Manta brush bends and molds to the shape of your hand and scalp, creating less tension on each strand. Its flexible bristles gently massage the scalp and glide seamlessly through the hair, minimizing breakage and restoring a silky shine.

Virtue Manta Healthy Hair Brush

Leave-in pre-styling spray for priming, volumizing, and strengthening hair. Features Alpha Keratin 60ku®, vitamin B5, and hydrolyzed wheat protein. Free of parabens, sulfates, phthalates, gluten, and synthetic dyes. Vegan, cruelty-free, and color-safe. Alcohol Denat., Aqua (Water, Eau), Propylene Glycol, Polyurethane-1, Alpha Keratin, Panthenol, Hydrolyzed Soy Protein, AMP-Isostearoyl Hydrolyzed Wheat Protein, Ethylhexylglycerin, Tocopherol, Parfum (Fragrance), Phenoxyethanol, Potassium Sorbate, Citral, Hexyl Cinnamal, Limonene, Linalool.

Virtue Volumizing Primer Spray, 150 mL

Shampoo for volumizing, thickening, and cleansing hair. Features Alpha Keratin 60ku® protein, pink pomelo, and biotin. Free of parabens, sulfates, phthalates, gluten, and synthetic dyes. Vegan, cruelty-free, and color-safe. Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide MIPA, Keratin, Panthenol, Tocopherol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Extract, Sodium Dilauramidoglutamide Lysine, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Ethylhexylglycerin, Guar Hydroxypropyltrimonium Chloride, Lauric Acid, PEG-7 Glyceryl Cocoate, Zinc Laurate, Polyquaternium-7, Sodium Methyl Isethionate, Parfum (Fragrance), Propylene Glycol, Sodium Laurate, Sodium Isethionate, Xanthan Gum, Phenoxyethanol, Chlorphenesin, Isopropanolamine, Sodium Benzoate, Citric Acid, Disodium EDTA, Sodium Chloride, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide, Limonene, Linalool, Benzyl Salicylate.

Virtue Full Shampoo, 240 mL

What It Is:Damage Reverse Serum revolutionizes hair repair by not only fighting future damage, but by reversing it.What It'S For:- All hair types, especially hair that's damaged or in need of extra care.- Perfect for stressed-out strands dehydrated from heat styling or chemical treatments.- Safe for color-treated and chemically treated hair.What It Does:Packed with the highest percentage of the Alpha Keratin 60ku protein, this wonder-working miracle serum near-instantly and holistically repairs 

Virtue Damage Reverse Serum 1.7 oz.

Virtue 6-In-1 Styling Paste is a medium-hold styler that texturizes, shapes, nourishes, protects and adds shine to short hair. Creamy and lightweight, this does-it-all formula marries pliability with hold for short hair styles that last all day and into the next. Virtue's proprietary Alpha Keratin 60ku strengthens, softens and smooths, while lightweight polymers create memory and hold, amplifying hair's natural layers to leave it looking thicker. The fragrance is a revitalizing citrus blend of flowers, greens, stimulating spearmint leaf and bright lemon essential oils.

Virtue6-In-1 Styling Paste, 1.7 oz.

Product Info

Virtue 6-In-1 Styling Paste, 1.7 oz.