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Beauty

Prep lids with Urban Decay Eyeshadow Primer Potion for intense color payoff for up to 24 hours. This long-lasting eyeshadow primer includes optical blurring pigments that diffuse light to blur redness as well as ingredients that help prevent and repair wrinkles and other signs of skin damage.

Urban Decay Eyeshadow Primer Potion - Anti Aging

It didn't seem like Eyeshadow Primer Potion could get any better, but Urban Decay found a way. With revamped packaging that includes an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the formula still packs the powers it's famous for: 24-hour, crease-free shadow, more vibrant color and smoother application. Once you've tried Eyeshadow Primer Potion, you'll never want to live without it. Space-age polymer technology fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Choose your favorite shade or stash them all in your makeup bag to swap them out as often as you want.

Urban Decay Eyeshadow Primer Potion - Travel Size - Anti-Aging

Featuring six all-new rosy neutral eyeshadow shades, Urban Decay Naked3 Mini Eyeshadow Palette is a palette inspired by the fan-favorite Naked3 Palette.

Urban Decay Naked3 Mini Eyeshadow Palette

A collection of 12 rose-hued buttery eyeshadows from soft, delicate pinks to deeper, sultry mauves and burgundies. The combination of matte, shimmer, and metallic finishes adds dimension and versatility to the palette and lets you explore your creativity.

Urban Decay Naked3 Eyeshadow Palette

Urban Decay Original Eyeshadow Primer Potion - Travel Size - Original

More is more. Urban Decay 24/7 Moondust Shadow singles give you maximum sparkle, supercharged color and a long-lasting shimmery finish that lasts up to 16 hours. Use a finger to apply the caffeine-packed, velvety eyeshadow formula to build up intense shimmer or blend the glitter eyeshadow with a brush for a diffused glow with radiant, long-lasting color payoff.

Urban Decay 24/7 Moondust Eyeshadow - Cosmic

Create long-lasting, versatile eye makeup looks with the Urban Decay 24/7 Shadow singles in smooth, high-pigment colors and four finishes for every mood: matte, satin, shimmer and metallic. The velvety-soft eyeshadow formula glides on smoothly in an array of vibrant shades ranging from soft neutrals and warm browns to golden, bronze shimmers and rich jewel tones.  These supercharged, caffeine-packed Urban Decay eyeshadows blend seamlessly and can be applied wet or dry with a finger or brush to brighten and enhance the eyes.

Urban Decay 24/7 Eyeshadow - Fazed (matte)

The beginner-friendly palette offers a range of everyday neutral shades with a mix of warm and cool undertones. The matte finish of the eyeshadows gives a soft and natural look, making it suitable for both everyday wear and more dramatic eye looks.

Urban Decay Naked2 Basics Matte Neutral Eyeshadow Palette

Urban Decay Original Eyeshadow Primer Potion is a creamy nude eye primer and eyeshadow base for the perfect eye makeup look. Use this primer to achieve 24-hour, crease-free, vibrant eyeshadow looks with a smoother application.