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Beauty

The skin-perfecting benefits of your best-selling, award-winning Bye Bye Pores Powder in a blush!

It Cosmetics Bye Bye Pores Blush - Je Ne Sais Quoi

Give them the gift of effortless glow all holiday season long with a set featuring eye and lip essentials. Mix and match to customize a holiday glow! Transform the eyes and highlight with a pearl finish, cream eyeshadow stick. Take lashes to new heights with a volumizing and lengthening mascara. Drench lips in sheer hydration with a serum lip gloss.

It Cosmetics 3-Pc. Glow Makeup Set

Developed with plastic surgeons, this mattifying pressed finishing powder controls shine and minimizes the look of pores.This pressed version of your best-selling Bye Bye Pores loose setting powder is the perfect setting powder to have on the go!

It Cosmetics Bye Bye Pores Pressed Translucent Setting Powder - Translucent

Discover this easy-glide waterproof liquid eyeliner pen that does the work for you to create the perfect cat eye and more eyeliner looks.

It Cosmetics Superhero Liquid Eyeliner Pen - Black

It Cosmetics Your Skin But Better Foundation + Skincare is a lightweight, hydrating foundation with a natural radiant finish. Infused with skin-loving hyaluronic acid, aloe vera, and vitamins E & B5 this medium coverage foundation works to give you better-looking skin instantly and over time.

It Cosmetics Your Skin But Better Foundation + Skincare, 1 oz. - Deep Cool 62

Celebration Foundation is your ultra-hydrating powder foundation for flawless color-correcting full coverage in 30 seconds! Developed with plastic surgeons and clinically tested, this best seller instantly airbrushes the look of imperfections while giving you highly pigmented, buildable coverage that lasts without creasing or cracking. Infused with anti-aging hydrolyzed collagen, silk, peptides and antioxidants, the talc-free powder absorbs oil and shine without settling into fine lines and wrinkles for a beautiful airbrushed finish and younger-looking skin!

It Cosmetics Celebration Foundation - Tan

It Cosmetics Celebration Foundation - Rich

Experience your softest, most flawless-looking skin in 30 seconds! Hydrating, sheer-to-full coverage powder foundation covers pores, dark spots & more.

It Cosmetics Cc+ Airbrush Perfecting Powder Foundation - Deep

An oil-free, makeup-gripping primer that hydrates your skin and extends the wear of your makeup.

It Cosmetics Your Skin But Better Makeup Primer+, 1-oz.

Calling all combination and oily skin types: Cc+ Cream Matte Foundation Spf 40 delivers hydrating full coverage, 16-hour shine control and sun protection without the white cast, all in one perspiration-proof formula with a weightless feel! Other matte foundations can leave your skin looking flat, but with its healthy-looking finish, Cc+ Cream Matte Foundation does the opposite of that!

It Cosmetics Cc+ Cream Matte Foundation Spf 40 - Light Cool

Developed with dermatologists and plastic surgeons, Bye Bye Dark Spots Concealer + Serum does more than just provide instant medium coverage of your skin concerns. Over time, this "skincealer" clinically fades the look of dark spots with the help of the 2% niacinamide, hyaluronic acid and caffeine that make up the Super Bright Serum to visibly improve the look of bare skin.

It Cosmetics Bye Bye Dark Spots Concealer + Serum - Deep Neutral 61

It Cosmetics Bye Bye Under Eye Anti-Aging Waterproof Concealer is the #1 best-selling* under-eye concealer for dark circles, dark spots, wrinkles and more. Developed with plastic surgeons, this pigmented, full-coverage concealer is also humidity-proof and long-lasting.

It Cosmetics Bye Bye Under Eye Anti-Aging Waterproof Concealer - 45.5 - Deep Ebony (cool)

Simplify your makeup routine with this cream blush and bronzer in one for a sun-kissed look. Available in five effortlessly buildable sun-blushed shades for every skin tone, the weightless creamy balm texture seamlessly melts into skin while smoothing and adding back dimension and lift to your face. Use a brush or blend with fingers for a healthy glow on bare skin or layer over foundation to wake up your makeup.

It Cosmetics Glow With Confidence Sun Cream Blush - Sun gaze

Go for the bold with this limited-edition set featuring It Cosmetics' favorite eye-defining must-haves: a waterproof cream eyeshadow stick plus a volumizing and lengthening mascara. Super-pigmented Superhero No-Tug Shadow Stick effortlessly glides onto your eyes for ultimate color and comfort. Superhero Mascara stretches the look of your lashes wider and longer for maximum impact. This duo is everything you need for buildable color and volume this holiday season!

It Cosmetics 2-Pc. Celebrate Bold Eyes Eyeshadow Stick & Mascara Set

Developed with plastic surgeons, Your Most Beautiful You is your 3-in-1 powerhouse makeup palette for your naturally pretty look of vitality! While the talc-free matte bronzer warms your complexion, the radiance luminizer creates a lit-from-within glow and the brightening blush restores your natural flush of color. Infused with Drops Of Light Technology plus hydrolyzed collagen, silk and peptides, all three products in the palette work together to instantly diffuse the appearance of imperfections and give you beautiful-looking skin!

It Cosmetics Your Most Beautiful You Anti-Aging Makeup Palette - Multi-colored

Developed with plastic surgeons, it's your #1 best-selling* under-eye concealer for dark circles, dark spots, wrinkles and more.

It Cosmetics Bye Bye Under Eye Concealer, Travel Size - Medium Natural

Bye Bye Makeup is your 3-in-1 sulfate-free cleansing balm, instant makeup remover and skin-softening anti-aging serum, all in one step! The gentle formula melts away even waterproof makeup and cleanses your skin without drying or irritating.

It Cosmetics Bye Bye Makeup 3-in-1 Makeup Melting Cleansing Balm

Developed with plastic surgeons, this best-selling, award-winning eyebrow pencil creates your most natural-looking brows. The blendable formula easily adjusts to match all hair colors based on how much pressure you apply; while the built-in spooley finishes off your look to create naturally beautiful brows.

It Cosmetics Brow Power Universal Eyebrow Pencil - Universal Taupe

Your best-selling Celebration Foundation just got brighter! Developed with plastic surgeons and featuring Drops Of Light Technology for added radiance, this highly pigmented, ultra-hydrating, talc-free powder delivers buildable full coverage and absorbs oil and shine without settling into lines or wrinkles. Infused with anti-aging collagen, silk, peptides and antioxidants, Celebration Foundation Illumination is your must-have for airbrushing the look of imperfections and creating a flawless, lit-from-within finish in just 30 seconds!

It Cosmetics Celebration Foundation Illumination - Medium Tan

It Cosmetics Brow Power Micro Universal Defining Eyebrow Pencil is your best-selling brow pencil - now with a micro-fine oval tip! This fan favorite It Eyebrow Pencil features a precision tip with a blendable formula to help you achieve your most defined, natural brow look.

It Cosmetics Brow Power Micro Universal Defining Eyebrow Pencil - Universal Taupe

With a 90% skincare base, this medium-coverage buildable foundation delivers instant healthy glow, Spf 40 and brighter skin in just 4 weeks. Formulated with 2% niacinamide, hyaluronic acid and green tea extract. Clinically tested to brighten skin while improving skin texture, softness and uneven skin tone.