Founded in 1978 by Australian native Brian Smith; Ugg's iconic styles were originally worn by surfers as a way to keep warm after early morning sessions. Transcending seasons and trends; today the label serves as a symbol of SoCal beach culture with its enduring designs that feel like a lasting hug. A new take on the iconic 'Tasman'; the 'Regenerate' is crafted with raw materials from ranches that practice regenerative agriculture; which help restore soil; encourage wildlife diversity; capture carbon in the ground; and preserve the land for future generations.
