It's supportive, sexy and oh-so soft. Basically, it's bound to become your new go-to bra. With contour cups that provide that perfect shape, suede-soft fabric for all-day comfort and a hint of lace for a flirty touch, Maidenform's Comfort Devotion Extra Coverage Bra ensures you'll look (and feel) your best from the inside out. Plus, it has fully adjustable straps you can customize for your ideal fit. A leotard-like back design ensures your straps won't slip off.

Maidenform Comfort Devotion Extra Coverage Lace Shaping Underwire Bra 9404 - Latte Lift (Nude 5)

Magnificently smooth and supportive. Maidenform's Comfort Devotion Extra Coverage Bra features contour cups with trim at the top and sides.

Maidenform Comfort Devotion Extra Coverage Shaping Underwire Bra 9436 - Body Beige (Nude 4)

A sexy union of satin and lace. You'll love Maidenform's lace push-up bra designed exclusively with Wonderbra for natural-looking cleavage.

Maidenform Love the Lift Push Up Underwire Bra DM9900 - White with Paris Nude

Providing the perfect blend of coverage and comfort, Maidenform's One Fabulous Fit 2.0 Demi T-shirt bra features Smartzone cups, satin-soft fabric and a modern open neckline.

Maidenform One Fab Fit 2.0 T-Shirt Shaping Underwire Bra DM7543 - Navy Eclipse

Feel great. Look great. The gorgeous Maidenform Love the Lift Caged Mesh Push-Up Bra offers side shape and push to enhance her shape and create that perfect profile.

Maidenform Love the Lift Satin Push-Up Bra DM9900 - Satin Black with Body Beige

Maidenform Love the Lift Satin Push-Up Bra DM9900 - Fresh Berry

Lace becomes an everyday luxury in this comfy stretch lace underwire bra from Maidenform that disappears under your favorite tops.

Maidenform Pure Comfort Stretch Lace Demi Underwire Bra DM202C - Deep Green Palm

The lacy styling of this Sexy Must Have thong from Maidenform is the perfect addition to your lingerie collection.

Maidenform Sexy Must Have Sheer Lace Thong Underwear Dmeslt - Sandshell Bloom Lace

The One Fab Fit T-Back Lace Bra from Maidenform provides comfort and support while giving you the freedom to wear your favorite racerback tops with no sign of bra straps.

Maidenform One Fab Fit Lace T-Back Shaping Underwire Front Close Bra 7112 - Almond w/ Pearl

The popular boyshort, feminized with scalloped lace detail and a sultry soft microfiber feel.

Maidenform Lace Trim Microfiber Boyshort Underwear 40760 - Salty Purple

Maidenform Love the Lift Push Up Lace Plunge Underwire Bra DM9900 - Rising Smoke with Gentle Peach

Gorgeous all-over lace makes for a flirty fit. This plunge bra by Maidenform supports and shapes in a stunning way. Designed with Wonderbra, this push-up bra pushes in for natural cleavage.

Maidenform Love the Lift Rose Gold Lace Push Up Bra DM9900 - Impulse Red

Frilly and flirty. The Comfort Devotion Lace Back Tanga is made of soft, stretch microfiber and features pretty lace on the back.

Maidenform Comfort Devotion Lace Back Tanga Underwear 40159 - Camera Red-y

Maidenform Sexy Must Have Sheer Lace Thong Underwear Dmeslt - Evening Blush

Maidenform Comfort Devotion Extra Coverage Lace Shaping Underwire Bra 9404 - Cornflower Teal w/ Green

Maidenform Love the Lift Push Up Lace Plunge Underwire Bra DM9900 - All Lace Black with Body Beige

Maidenform One Fab Fit 2.0 T-Shirt Shaping Underwire Bra DM7543 - Fresh Berry/Purple

Maidenform Sexy Must Have Sheer Lace Thong Underwear Dmeslt - Warm Cocoa Brown (Nude 1)

Maidenform combines versatility and comfort on this bandeau bra designed with convertible straps that can be removed for a strapless style. Style #DM7685

Maidenform Women's Pure Comfort Wireless Strapless Bandeau Bra DM7685 - Almond

With a sleek silhouette the doesn't show under clothes and underwire support for the added boost that you want, stay comfy all day in this T-shirt bra from Maidenform. Style #DM0070

Maidenform Women's Comfort Devotion DreamWire Full Coverage Bra DM0070 - Almond

Targeting your tummy, waist and rear all at once, this next-level shapewear from Maidenform uses its power mesh lining to help provide firm control and a smooth look all around. And it does so with amazing comfort, including Cool Comfort fabric that wicks moisture away from your skin to help keep you cool and comfortable. Style #DMS099

Maidenform Women's Lace-Trim Firm Control Shaping Briefs DMS099 - Evening Blush

Keep your fun, flirty style with a hidden, magical touch! These Tame Your Tummy shapewear shorts from Maidenform not only give you targeted shaping to help keep your tummy in check, the rear lift panels will help give your bum the perfect little boost to feel confident in whatever you put on! Style #DMS090

Maidenform Women's Tame Your Tummy Bottom Lift Shapewear Shorts DMS090 - Transparent

A dream boyshort that delivers the comfort you crave from the designer you love. By Maidenform.

Maidenform Women's Dream Boyshort Underwear 40774 - Neutral Leopard

Get the smooth, full coverage that you need. The Dream Cotton Tailored Boyshort by Maidenform. Style #DM0002

Maidenform Dream Cotton Tailored Boyshort Underwear DM0002 - Pink Ribbon Stripe

Simple but stylish, this wireless bra from Maidenform is one smooth customer - thanks to its buttery soft and seamless design. Lightly lined, soft foam cups and a ribbed bottom comfort band help deliver natural shaping. Style #DM2330

Maidenform Women's Seamless Foam Wireless Bra DM2330 - White

The Cotton Dream Lace Boyshort by Maidenform offers the kind of signature comfort--and cuteness--you'll reach for every day.

Maidenform Cotton Dream Lace Boyshort Underwear 40859 - Black

Soft fabric and the perfect amount of coverage equals the best everyday Maidenform underwear you can find. Experience love at first touch with super-soft fabric and a seamless design. Style #DM2317

Maidenform M Seamless High Leg Bikini Underwear DM2317 - Pewter Green

Maidenform Seamless Shapewear strikes the perfect balance between comfort and functionality, offering an irresistibly lightweight and buttery soft feel. Better than your average tank, this seamless camisole smooths the tummy, hips, and back with firm control shaping zones. All-over Cool Comfort technology means you'll stay cool and comfortable no matter how long your day (or night). The bra-friendly scoop neckline and back feature convertible straps, adding style and versatility.  It works equally well as a top layer with pants, shorts, or skirts or as a base layer for a sleek appearance.

Maidenform Women's Seamless Camisole Shapewear - Just Brown

Designed to help provide the perfect lift, this gorgeous underwire bra from Maidenform features adjustable straps that convert to racerback for versatility and style. Style #DM2423

Maidenform Women's One Fab Fit Custom Lift Underwire Bra DM2423 - White Lace

All the perk and none of the poke. Silky soft with plush padded cups for a more natural push-up look, update your silhouette with this bra from Maidenform. Style #DM0066

Maidenform Love the Lift Dreamwire Push Up Underwire Bra DM0066 - Evening Blush

Soft bra support and cropped cami style pair up for the perfect wireless brami from Maidenform in a supersoft, seamless rib for no-show style under clothes. Style #DM2302

Maidenform M Maidenform Rib Seamless Bra DM2302 - Enchantment Pink

Scalloped lace trim adds a romantic touch to this supersoft wireless bra from Maidenform. Designed with Your LiftÂ technology that helps lift and shape. Plus, its convertible design allows you to wear it traditional or crisscross for extra versatility. Style #DM1196

Maidenform Women's Your Lift Wireless Lace-Trim Bra DM1196 - White

This Maidenform Everyday Luxe bra is not just about looking beautiful, it's about feeling amazing, too. Crafted from premium 4-way stretch fabric with stretch foam cups and smoothing 3-ply wings, this underwire T-Shirt bra ensures a comfortable fit all day long.

Maidenform Women's Everyday Luxe Full Coverage Underwire T-Shirt Bra DM2403 - Lilac

Fashion meets function with the Everyday Luxe T-shirt bra from Maidenform, a design that feels as good as it looks. With convertible straps, strappy detailing in the back and a chic gold-tone branded "M" at the front, this bra is not just an everyday essential. It's a gorgeous statement piece for any wardrobe. Style #DM2402

Maidenform Women's Everyday Luxe Wireless T-Shirt Bra DM2402 - Pretty Blush

A national bestseller, this Maidenform One Fab Fit Original Tailored Demi T-Shirt Underwire Bra features lightly padded, seamless cups for a smooth look under clothing.

Maidenform One Fab Fit T-Shirt Shaping Underwire Bra 7959 - Body Beige (Nude 4)

Equal parts comfort and cuteness! This hipster by Maidenform is a funky, everyday favorite in bold hues and playful prints. Style #40823

Maidenform Scalloped Lace Hipster Underwear 40823 - Black With Ivory

Say goodbye to obvious cleavage and hello to secret lift. Maidenform's Natural Boost Demi Bra features exciting new technology that adds a full cup, resulting in very natural enhancement.

Maidenform Natural Boost Add-a-Size Shaping Underwire Bra 9428 - Sandshell (Nude 5)

This soft and sleek t-shirt bra from Maidenform goes wireless for an incredible fit you won't want to take off. Style #DM2301

Maidenform Women's One Fab Fit Wireless Demi Bra DM2301 - Almond

Get effortless shaping with natural lift with Maidenform's pretty lace-trim underwire bra. Style #DM1195

Maidenform Women's Comfort Devotion Your Lift Underwire Bra DM1195 - High As The Sky Blue

Maidenform delivers curve-enhancing style in all the right places with this sleek body shaper designed with targeted control zones and clever cooling fabric. Style #DMS089

Maidenform Women's All-in-One Built-in-Bra Shaper DMS089 - Transparent

Classic style and support. Maidenform's Comfort Devotion Custom Lift Strapless Bra features contour underwire cups with plush fabric inside and out. Silicone grip holds the wings up right where they need to be. Style #9417

Maidenform Strapless Shaping with Lift Underwire Bra 9417 - Latte Lift (Nude 5)

With pretty lace details, Maidenform's underwire bra gives you support, style and the perfect amount of coverage. Style #DM7549

Maidenform One Fab Fit 2.0 T-Shirt Shaping Extra Coverage Underwire Bra DM7549 - Evening Blush

Sometimes, the best thing about wearing Maidenform underwear is forgetting you even have it on. Designed in a buttery-soft, 4-way stretch fabric, this seamless hipster underwear delivers a flexible fit you'll love. No need to worry about pinching, thanks to a stretch ribbed waistband designed for no digging. Style #DM2308

Maidenform Women's Seamless Hipster Underwear DM2308 - WHITE

Maidenform's Everyday Luxe full-coverage bra is not just about looking beautiful, it's about feeling amazing, too. Designed in 4-way stretch fabric, this underwire bra helps ensure a comfortable fit all day long. Style #DM2401

Maidenform Women's Everyday Luxe Full Coverage Underwire Bra DM2401 - Pretty Blush

Designed in a buttery-soft, 4-way stretch fabric, this seamless bikini underwear from Maidenform delivers a flexible fit you'll love. Style #DM2309

Maidenform Women's Seamless Bikini Underwear DM2309 - WHITE

Dreams do come true with this strapless t-shirt bra! Can be worn multiple ways to accommodate all your low-cut, strapless and backless tops.

MaidenformLove the Lift Satin Push-Up Bra DM9900 - Satin Black with Body Beige

Available in 6 Choices