What it is: A perfecting leave-in hair product that delivers an abundance of benefits in one step.Who it's for: Ideal for those with straight, wavy (2A, 2B, 2C) or tight (3A, 3B, 3C) hair.What it does: This treatment provides light hold and control while leaving hair perfectly polished, perfected and protected. How to use: Apply evenly to clean, towel-dried hair. Made in the USA

ALTERNA® ALTERNA Caviar Anti-Aging Replenishing Moisture CC Cream

What it is: A frizz-controlling conditioner that nourishes, conditions and helps block humidity.Who it's for: Ideal for those with wavy (2A, 2B, 2C), tight (3A, 3B, 3C) or coily (4A, 4B, 4C) hair.What it does: It helps to improve shine and softness while improving texture and manageability, too. How to use: Apply to cleansed, wet hair. Rinse. 8.5 oz. Made in the USA

ALTERNA® ALTERNA Caviar Anti-Aging Smoothing Anti-Frizz Conditioner

What it is: A luxurious, paraben-free conditioner that restores moisture while protecting hair from fading color, daily stresses and future damage.Who it's for: Ideal for those with straight and wavy (2A, 2B, 2C) hair.What it does: The conditioner features Age-Control Complex® to combat chronological, chemical and environmental aging. Caviar Extract infuses hair with moisture, elasticity and shine, Vitamin C prevents damage and cytokines encourage microcirculation to aid in improved cellular turnover. Enzymetherapy® helps transform ingredients into a microstructure that hair can more easily absorb allowing deeper, more targeted penetration of active ingredients. Color Hold® infuses hair with plant-derived melanin for extreme color protection and prevents color washout. It protects hair from UVA, UVB and visible light including artificial light sources. And lastly, Seasilk®, a blend of marine botanicals including different algae and seaweeds, provides exceptional moisture, protection and helps repair damaged hair. How to use: After cleansing hair, remove excess water and gently massage conditioner into hair and scalp. Rinse thoroughly. 8.5 oz. Paraben-free; sulfate-free; phthalate-free; DEA-free; TEA-free; petrochemical-free; synthetic color-free; dye-free

ALTERNA® ALTERNA Caviar Anti-Aging Replenishing Moisture Conditioner

What it is: A body-building conditioner for multiplied volume and lightweight moisture.Who it's for: Ideal for those with fine hair types.What it does: This conditioner won't weight hair down, and it boosts fullness and volume while helping hair retain moisture. How to use: Apply to clean, wet hair after shampooing. Rinse. 8.5 oz. Made in the USA

ALTERNA® ALTERNA Caviar Anti-Aging Multiplying Volume Conditioner

What it is: A set of trial-size hair care products formulated to infuse your strands with moisture. Set includes:- Caviar Anti-Aging Replenishing Moisture Shampoo (1.35 oz.): a luxurious sulfate-free cleanser that restores moisture while protecting hair from fading color, daily stresses and future damage- Caviar Anti-Aging Replenishing Moisture Conditioner (1.35 oz.): a luxurious, paraben-free conditioner that restores moisture while protecting hair from fading color, daily stresses and future damage- Caviar Anti-Aging Replenishing Moisture CC Cream (0.85 oz.): a leave-in treatment and styling cream delivers 10 benefits in 1 easy step for beautiful, healthy-looking stylesHow to use: Pour a small amount of the shampoo into your palm and emulsify to create a rich foam. Apply to scalp and massage through hair strands. Follow with the conditioner. Removes excess water from hair and apply a small amount of the conditioner to palms. Emulsify and apply from mid-lengths to ends. Rinse thoroughly. Lastly, apply a small amount of the CC Cream to towel-dried hair and style as desired. It can also be used on dry hair as a finisher. Made in the USA

ALTERNA® ALTERNA Caviar Anti-Aging Moisture Trial Kit

What it is: A set of two trial-sized hair care essentials formulated to repair damaged strands. Set includes:- Caviar Anti-Aging Bond Repair Shampoo (1.35 oz.)- Caviar Anti-Aging Bond Repair Conditioner (1.35 oz.)How to use: Start with the shampoo. Pour a small amount into palm and emulsify to create a rich foam. Apply to the scalp and massage through hair. Follow with conditioner. Remove excess water from hair. Apply a small amount to palm, emulsify and apply to hair from mid-lengths to ends. Rinse thoroughly. Made in the USA

ALTERNA® ALTERNA Caviar Anti-Aging Bond Trial Kit $38 Value

What it is: An intense moisturizing treatment that infuses hair with the moisture it lacks and aids every strand in retaining moisture.Who's it for: All hair types.What it does: It improves overall smoothness and manageability, leaving hair silky, shiny and youthfully restored. The masque contains HydraComplex, an ultra-moisturizing ingredient blend that binds to water to infuse strands with intense hydration. It locks in water and other essential nutrients to maintain moisture levels. Seasilk®, a unique blend of marine botanicals, provides exceptional moisture, while the Age-Control Complex® addresses natural, chemical and environmental aging. Caviar Extract, vitamin C and cytokines help smooth the hair shaft and increase shine, as Color Hold® Proprietary technology locks in hair color brightness. Enzymetherapy®, a core technology found in each product, helps transform ingredients into a micro-structure that hair can more easily absorb, allowing for deeper, targeted penetration of active ingredients. How to use: After cleansing hair, remove excess water and apply to clean, damp hair. Leave on for three minutes. Rinse well. For best results, use one to two times per week. For external use only. Avoid eye contact. 5.7 oz. Paraben-free; sulfate-free; phthalate-free; DEA-free; TEA-free; petrochemical-free; synthetic color-free; dye-free

ALTERNA® ALTERNA Caviar Anti-Aging Replenishing Moisture Masque

What it is: A lightweight medium-hold mousse.Who it's for: Ideal for those with fine hair.What it does: It helps to thicken and strengthen hair while boosting fullness and volume and styling without a sticky finish. 8.2 oz. Made in the USA

ALTERNA® ALTERNA Caviar Anti-Aging Multiplying Volume Styling Mousse

What it is: A frizz-controlling shampoo that gently cleanses while controlling the level of humidity in the hair.Who it's for: Ideal for those with wavy (2A, 2B, 2C), tight (3A, 3B, 3C) or coily (4A, 4B, 4C) hair.What it does: It tames frizz and protects against humidity while improving shine and softness along with texture and manageability. How to use: Apply to wet hair, lather, then rinse. 8.5 oz. Made in the USA

ALTERNA® ALTERNA Caviar Anti-Aging Anti-Frizz Shampoo

What it is: A luxurious sulfate-free cleanser that restores moisture while protecting hair from fading color, daily stresses and future damage.Who's it for: Ideal for those with straight and wavy (2A, 2B, 2C) hair.What it does: The shampoo features Age-Control Complex® to combat chronological, chemical and environmental aging.Caviar Extract infuses hair with moisture, elasticity and shine, Vitamin C prevents damage and cytokines encourage microcirculation to aid in improved cellular turnover. Enzymetherapy® helps transform ingredients into a microstructure that hair can more easily absorb allowing deeper, more targeted penetration of active ingredients. Color Hold® infuses hair with plant-derived melanin for extreme color protection and prevents color washout. It protects hair from UVA, UVB and visible light including artificial light sources. And lastly, Seasilk®, a blend of marine botanicals including different algae and seaweeds, provides exceptional moisture, protection and helps repair damaged hair. How to use: Massage throughout wet hair and scalp. Rinse thoroughly. Repeat if necessary. Paraben-free; sulfate-free; phthalate-free; DEA-free; TEA-free; petrochemical-free; synthetic color-free; dye-free

ALTERNA® ALTERNA Caviar Anti-Aging Replenishing Moisture Shampoo

What it is: A reparative overnight treatment engineered to seal hair cuticles that have been damaged through chemical processes or physical stress.Who it's for: Ideal for those with damaged hair.What it does: It helps to repair and replenish damaged hair, increase shine and restore moisture while you sleep. Bond-enforcing molecules fill cracks and fissures in the cuticle, locking the cuticle down, smoothing the hair fiber and decreasing friction. It absorbs instantly and won't leave residue on pillows or sheets.Research results: Based on a study vs. untreated hair, it helps reduce breakage by up to 99%. How to use: Apply to dry hair before bedtime. Leave on overnight and shampoo out the next morning. For best results, use 2-3 times per week. 3.4 oz. Made in the USA

ALTERNA® ALTERNA Caviar Anti-Aging Restructuring Bond Repair Leave-in Overnight Serum

What it is: A deeply moisturizing repairative mask and leave-in treatment that nourishes and repairs hair.What it does: The mask strengthens hair by reducing hair breakage through multiple washes. The mask is formulated with the brand's exclusive Caviar Bond Enforcing Technology to repair and protect hair, reduce breakage by more than 99% and add strength. It is formulated with maracuja oil, known for being deeply nourishing for hair that needs to regain moisture, smoothness and shine. The Caviar Bond Enforcing Technology also helps seal hair cuticles that have been damaged through chemical processes or physical stress. Bond enforcing molecules detect cracks and fissures in the cuticle and fill them, locking the cuticle down, smoothing the hair fiber and decreasing friction. How to use: Shampoo, do not condition. Work through towel-dried hair from mid-lengths to ends, one pump at a time. Do not rinse out. Blow dry or diffuse into hair. For extra care between washes, apply onto dry hair two times a week. Made in the USA

ALTERNA® ALTERNA Caviar Anti-Aging Restructuring Bond Repair Intensive Leave-in Treatment Masque

What it is: A set that includes three trial-sized hair care products to help give your hair the volume it needs.Set includes:- Caviar Anti-Aging Multiplying Volume Shampoo (1.35 oz.): a gentle cleansing shampoo for multiplied volume from root to tip- Caviar Anti-Aging Multiplying Volume Conditioner (1.35 oz.): a body-building conditioner for multiplied volume and lightweight moisture- Caviar Anti-Aging Multiplying Volume Styling Mist (0.85 oz.): a multi-tasking treatment styler that nourishes, replenishes and preserves the health of hair strands, while delivering more fullness and volumeHow to use: Starting with the shampoo, pour a small amount into the palm and emulsify to create a rich foam. Apply to scalp and massage through strands. Follow with conditioner. Remove excess water from hair. Apply a small amount of conditioner to palms, emulsify and apply to hair from mid-lengths to ends. Rinse thoroughly. Then spray the Multiplying Volume Mist throughout clean, towel-dried hair prior to blow-drying. Style as desired. Use daily. Made in the USA

ALTERNA® ALTERNA Caviar Anti-Aging Volume Trial Kit $36 Value

What it is: A gentle, cleansing treatment with a soothing texture formulated to cleanse the scalp and eliminate impurities and buildup.What it does: It provides volume to hair, giving the appearance of thicker, fuller hair. Amla Indian gooseberry purifies and cleanses the hair and scalp; red clover improves hair thickness; and caviar contains fatty acids to help restore moisture, elasticity and shine. Vitamins A, C and D protect hair from future damage. How to use: Massage throughout wet hair. Rinse thoroughly. 8.5 oz. Paraben-free; sulfate-free; phthalate-free Made in the USA

ALTERNA® ALTERNA Caviar Anti-Aging Clinical Densifying Shampoo

What it is: A buildable-to-strong-hold hairspray that feels nonsticky while maintaining hair's natural shine. Who it's for: All hair types.What it does: The spray features Age-Control Complex® to address natural, chemical and environmental aging. It's infused with the 3 Cs-caviar extract, vitamin C and cytokines-to help smooth the hair shaft and increase shine. Color Hold® locks in hair color brightness and Enzymetherapy® helps transform ingredients into a microstructure that hair can more easily absorb, allowing for deeper, targeted penetration of active ingredients. How to use: Style hair as desired then spray 6-12 inches away from hair. For a softer look, brush through when dry. For a buildable hold, reapply as desired. 7.4 oz. Made in the USA

ALTERNA® ALTERNA Caviar Anti-Aging Working Hairspray

What it is: An instant and long-lasting root-to-tip touchable volume styling mist.Who it's for: Ideal for those with fine hair types.What it does: It provides flexible hold and shine while thickening and strengthening hair. It boosts hair fullness and volume, too. 5 oz. Made in the USA

ALTERNA® ALTERNA Caviar Anti-Aging Multiplying Volume Styling Mist

What it is: A spray that provides lightweight hold for up to 48 hours while giving strands a boost of volume.What it does: The spray is will help give your hair texture, volume and body. How to use: Shake the spray well. Spray throughout hair in short bursts to create texture or into the root to build volume. Can be used daily 6.5 oz. Paraben-free; sulfate-free Made in the USA

ALTERNA® ALTERNA Perfect Texture Spray

What it is: A melting cream-to-oil formula that tames frizz while protecting hair from heat styling and humidity.Who it's for: Ideal for those with medium-to-thick hair types.What it does: It helps improve shine, softness, texture and manageability while reducing blow-dry time by 40%. 5.1 oz. Made in the USA

ALTERNA® ALTERNA Caviar Anti-Aging Smoothing Anti-Frizz Blowout Butter

Alterna Caviar Anti-Aging Restructuring Bond Repair Masque 5.7 oz.-Beauty & Cosmetics

Alterna Caviar Anti-Aging Restructuring Bond Repair Masque 5.7 oz.

Alterna Caviar Anti-Aging Restructuring Bond Repair 3-in-1 Sealing Serum 1.7 oz.-Beauty & Cosmetics

Alterna Caviar Anti-Aging Restructuring Bond Repair 3-in-1 Sealing Serum 1.7 oz.

Alterna Caviar Anti-Aging Replenishing Moisture Cc Cream 5.1 oz.-Beauty & Cosmetics

Alterna Caviar Anti-Aging Replenishing Moisture Cc Cream 5.1 oz.

Alterna Caviar Anti-Aging Clinical Densifying Styling Mousse 5.1 oz.-Beauty & Cosmetics

Alterna Caviar Anti-Aging Clinical Densifying Styling Mousse 5.1 oz.

Alterna Caviar Anti-Aging Multiplying Volume Styling Mist 5 oz.-Beauty & Cosmetics

Alterna Caviar Anti-Aging Multiplying Volume Styling Mist 5 oz.

Alterna Caviar Moisture Intensive Ceramide Shots-Beauty & Cosmetics

Alterna Caviar Moisture Intensive Ceramide Shots

Alterna Caviar Anti-Aging Multiplying Volume Styling Mousse 8.2 oz.-Beauty & Cosmetics

Alterna Caviar Anti-Aging Multiplying Volume Styling Mousse 8.2 oz.

Alterna Caviar Anti-Aging Restructuring Bond Repair Shampoo 8.5 oz.-Beauty & Cosmetics

Alterna Caviar Anti-Aging Restructuring Bond Repair Shampoo 8.5 oz.

Alterna Caviar Anti-Aging Restructuring Bond Repair Shampoo 16.5 oz.-Beauty & Cosmetics

Alterna Caviar Anti-Aging Restructuring Bond Repair Shampoo 16.5 oz.

Alterna Caviar Anti-Aging Replenishing Moisture Cc Cream 3.4 oz.-Beauty & Cosmetics

Alterna Caviar Anti-Aging Replenishing Moisture Cc Cream 3.4 oz.

Alterna Caviar Anti-Aging Replenishing Moisture Conditioner 16.5 oz.-Beauty & Cosmetics

Alterna Caviar Anti-Aging Replenishing Moisture Conditioner 16.5 oz.

Alterna Caviar Anti-Aging Replenishing Moisture Conditioner 8.5 oz.-Beauty & Cosmetics

Alterna Caviar Anti-Aging Replenishing Moisture Conditioner 8.5 oz.

Alterna Caviar Anti-Aging Multiplying Volume Conditioner 8.5 oz.-Beauty & Cosmetics

Alterna Caviar Anti-Aging Multiplying Volume Conditioner 8.5 oz.

Alterna Caviar Anti-Aging Restructuring Bond Repair Conditioner 8.5 oz.-Beauty & Cosmetics

Alterna Caviar Anti-Aging Restructuring Bond Repair Conditioner 8.5 oz.

Alterna Caviar Anti-Aging Clinical Densifying Shampoo 8.5 oz.-Beauty & Cosmetics

Alterna Caviar Anti-Aging Clinical Densifying Shampoo 8.5 oz.

Alterna Caviar Anti-Aging Restructuring Bond Repair Conditioner 16.5 oz.-Beauty & Cosmetics

Alterna Caviar Anti-Aging Restructuring Bond Repair Conditioner 16.5 oz.

Alterna Caviar Anti-Aging Multiplying Volume Shampoo 8.5 oz.-Beauty & Cosmetics

Alterna Caviar Anti-Aging Multiplying Volume Shampoo 8.5 oz.

Alterna Caviar Anti-Aging Smoothing Anti-Frizz Blowout Butter 5.1 oz.-Beauty & Cosmetics

Alterna Caviar Anti-Aging Smoothing Anti-Frizz Blowout Butter 5.1 oz.

Alterna Caviar Anti-Aging Replenishing Moisture Shampoo 8.5 oz.-Beauty & Cosmetics

Alterna Caviar Anti-Aging Replenishing Moisture Shampoo 8.5 oz.

Alterna Caviar Anti-Aging Working Hairspray 7.4 oz.-Beauty & Cosmetics

Alterna Caviar Anti-Aging Working Hairspray 7.4 oz.

Alterna Caviar Anti-Aging Replenishing Moisture Shampoo 16.5 oz.-Beauty & Cosmetics

Alterna Caviar Anti-Aging Replenishing Moisture Shampoo 16.5 oz.

Alterna Caviar Anti-Aging Replenishing Moisture Masque 5.7 oz.-Beauty & Cosmetics

Alterna Caviar Anti-Aging Replenishing Moisture Masque 5.7 oz.

Alterna Caviar Anti-Aging Restructuring Bond Repair Leave-In Heat Protection Spray 4.2 oz.-Beauty & Cosmetics

Alterna Caviar Anti-Aging Restructuring Bond Repair Leave-In Heat Protection Spray 4.2 oz.

Alterna Caviar Anti-Aging Perfect Texture Spray 6.5 oz.-Beauty & Cosmetics

Alterna Caviar Anti-Aging Perfect Texture Spray 6.5 oz.

A gentle cleansing treatment formulated with a soothing texture to cleanse the scalp, eliminate impurities and buildup and give the appearance of fuller, thicker hair.

Alterna Caviar Anti-Aging Clinical Densifying Shampoo, 8.5-oz.

A luxurious cleanser that works to restore moisture while helping protect hair from color fade, daily stresses and future damage.

Alterna Caviar Anti-Aging Replenishing Moisture Shampoo, 16.5-oz.

A lipid-rich conditioner that helps nourish and hydrate.

Alterna Caviar Anti-Aging Replenishing Moisture Conditioner, 16.5-oz.

Alterna Caviar Anti-Aging Replenishing Moisture Conditioner, 8.5-oz.

Alterna Caviar Anti-Aging Replenishing Moisture Shampoo, 8.5-oz.

A gentle, daily, volumizing cleanser and conditioner regimen that boosts hair's fullness and volume while retaining moisture.

Alterna 2-Pc. Caviar Multiplying Volume Shampoo & Conditioner Set

A color-safe shampoo that gently cleanses the hair, removes daily buildup and adds shine with each use.

Alterna Caviar Restructuring Bond Repair Shampoo, 8.5 oz.

A moisturizing, reparative conditioner that helps protect and repair damaged hair, mends split ends, reduces frizz and makes hair smooth and soft.

Alterna Caviar Restructuring Bond Repair Conditioner, 8.5 oz.

A gentle, daily, volumizing conditioner that boosts hair's fullness and volume while retaining moisture.

Alterna Caviar Multiplying Volume Conditioner, 8.5 oz.

A gentle, daily, volumizing cleanser that boosts hair's fullness and volume while retaining moisture.

Alterna Caviar Multiplying Volume Shampoo, 8.5 oz.

A color-safe shampoo and conditioner regimen that gently cleanses the hair, removes daily buildup and adds shine with each use.

Alterna2-Pc. Caviar Restructuring Bond Repair Shampoo & Conditioner Set

Product Info

Alterna 2-Pc. Caviar Restructuring Bond Repair Shampoo & Conditioner Set