What it is: A sunscreen for face that acts as invisible SPF 50 with sun and pollution protection, a hydrating serum and a skin-perfecting primer.What it does: This broad-spectrum invisible sunscreen is your essential last step to skin care and first step to makeup. It goes beyond your average sunscreen for a lightweight, breathable invisible SPF 50, hydrating serum and makeup primer in one. This daily face sunscreen plays nice under makeup while defending against UVA/UVB rays and external pollution. How to use: Apply generously and evenly 15 minutes before sun exposure. Blend into skin and reapply every 2 hours. Acts as the perfect makeup primer for a smooth, hydrated look. Made in the USA

IT Cosmetics Hello Sunshine Invisible Face Sunscreen SPF 50 in Sheer

An ultra-hydrating, anti-aging face moisturizer now with 2x more potent active ingredients to help target 10 signs of aging skin in just 2 weeks.

It Cosmetics Confidence In A Cream

It Cosmetics Confidence in a Cleanser Hydrating Face Wash is a multi-use gentle moisturizing face cleanser, waterproof eye makeup remover, and hydrating serum that washes away impurities and delivers hydration. Infused with hyaluronic acid and oatmeal this cleanser gives you moisturized, soft skin.

It Cosmetics Confidence in a Cleanser Hydrating Face Wash, 5 fl. oz.

It Cosmetics Cc+ Cream with Spf 50+ is the #1 Spf Foundation in America*! This all-in-one product is your full-coverage foundation,  hydrating and anti-aging serum & broad-spectrum sunscreen. Infused with skin-loving ingredients like hyaluronic acid, niacinamide & vitamin E. Now in New shades!

It Cosmetics Cc+ Cream with Spf 50+ - Rich

It Cosmetics Cc Cream With Spf 50

It Cosmetics Confidence in Your Beauty Sleep Night Cream is an anti-aging moisturizer that works overnight to exfoliate and improve surface cell renewal. Using its Rest & Restore Technology, this cream improves 5 top signs of aging skin: fine lines, wrinkles, dryness, dullness, and loss of firmness.

It Cosmetics Confidence In Your Beauty Sleep Night Cream Travel Size, 0.47-oz.

It Cosmetics Confidence In Your Beauty Sleep Night Cream

It Cosmetics Confidence In A Cream Anti-Aging Hydrating Moisturizer, 0.5 oz

It Cosmetics Confidence In A Cleanser Hydrating Face Wash

What it is: An all-in-one dark-spot concealer and serum that provides buildable coverage to instantly improve the look of dark spots and other skin concerns.Who it's for: Ideal for all skin types. Suitable for sensitive skin.What it does: The formula provides medium buildable coverage and can be used all over or as a spot concealer on areas you wish to brighten or conceal. How to use: To conceal dark spots: choose a shade that best matches skin around the dark spots that you are trying to conceal. To brighten the high points of your face or under the eyes, select one to two shades lighter. Use the doe-foot applicator, tap directly onto the desired areas you want to conceal or brighten. Take the built-in kabuki concealer brush and tap repeatedly (stipple) to blend effortlessly into the skin. 0.04 oz. Paraben-free; fragrance-free; mineral oil-free; talc-free Dermatologist tested Made in the USA

IT Cosmetics Bye Bye Dark Spot Concealer in Deep Neutral

What it is: A color-correcting cream that works beautifully as your full-coverage foundation, hydrating anti-aging serum and sunscreen. Who it's for: All skin types.What it does: Developed with plastic surgeons, this multitasking beauty miracle provides clinically tested hydration while diffusing the look of skin imperfections for flawless-looking coverage that won't crease or crack. Infused with hydrolyzed collagen, peptides, niacin, hyaluronic acid, antioxidants and vitamins, this skin-loving full-coverage foundation reduces the appearance of acne scarring, wrinkles, redness on skin, dark circles under eyes and large pores-all while giving you a luminous, supple, flawless-looking complexion. It's truly your one step for instant complexion perfection. How to use: Apply 1-2 pumps to clean skin using a makeup brush for effortless buffing and blending. The cream can be used as your moisturizer, anti-aging serum, concealer, full-coverage foundation and sunscreen for face, based on your coverage needs. For best results, apply a smooth, even layer to your face, neck and décolleté for complexion perfection. Focus on parts of your face that may need the most coverage first, such as under your eyes, around your nose and mouth, chin and center of forehead-all of which typically require color correction for uneven skin tone. 1.08 oz. Paraben-free Safe for sensitive skin Cruelty-free

IT Cosmetics CC+ Color Correcting Full Coverage Cream SPF 50+ in Fair Ivory

What it is: A color-correcting cream that provides clinically tested hydration while diffusing the appearance of skin imperfections.What it does: Infused with hydrolyzed collagen, peptides, niacin, hyaluronic acid, antioxidants and vitamins, this best-selling formula reduces the appearance of acne scarring, wrinkles, redness on skin, dark circles under eyes and large pores and leaves your complexion with a radiant, supple, flawless-looking finish. It's truly your multitasking makeup must-have for radiant complexion perfection. How to use: Apply 1-2 pumps to clean skin using a makeup brush for effortless buffing and blending. It can be used as your moisturizer, anti-aging serum, concealer, full-coverage foundation and sunscreen for face, based on your coverage needs. For best results, apply a smooth, even layer to your face, neck and décolleté for complexion perfection. Focus on parts of your face that may need the most coverage first, such as under your eyes, around your nose and mouth, chin and center of forehead-all of which typically require color correction for uneven skin tone. 1.08 oz. Made in the USA

IT Cosmetics CC+ Cream Illumination SPF 50+ Full Coverage Cream Corrector & Serum in Rich

IT Cosmetics CC+ Color Correcting Full Coverage Cream SPF 50+ in Rich

What it is: This waterproof concealer delivers highly pigmented, long-lasting coverage that won't crease or crack.What it does: Infused with proprietary Expression Proof™ Technology, plus anti-aging peptides, vitamins, hydrolyzed collagen, hyaluronic acid and antioxidants, this revolutionary concealer improves the appearance of wrinkles and effectively conceals the look of skin imperfections including dark circles, bags, redness, hyperpigmentation, broken capillaries, age spots and discoloration. Finally, a multitasking, full-coverage concealer that makes your skin look younger.Research results:In a clinical study:- 100% showed improved skin-barrier repair- 86% showed improved hydration- 79% said skin looked younger instead of olderHow to use: Using a concealer brush, blend around your eyes, nose and lips to instantly erase the look of imperfections. 0.4 oz.

IT Cosmetics Bye Bye Under Eye Anti-Aging Waterproof Concealer in 35.0 Rich Amber W

IT Cosmetics Bye Bye Dark Spot Concealer in Light Neutral

IT Cosmetics CC+ Color Correcting Full Coverage Cream SPF 50+ in Fair Porce

What it is: A color-correcting medium-coverage skin tint and brightening glow serum in one.What it does: This 90% skin care formula with 2% niacinamide, hyaluronic acid and SPF 40 delivers an instant healthy glow to your complexion along with up to 24 hours of skin hydration. The lightweight, fluid skin tint provides buildable medium coverage that's perfect for achieving a no-makeup look. It's been clinically tested to visibly brighten bare skin and improve skin texture, softness and uneven tone. How to use: Apply 1-2 pumps onto clean skin as the last step in your skin care routine. Use a foundation brush to effortlessly buff and blend onto your face, neck and décolletage. Apply more product as needed to build to your desired level of coverage.

IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum SPF 40 in Neutral Deep

What it is: A mask-friendly lip gloss that moisturizes and delivers a flush of color in just one swipe.What it does: Pillow Lips Solid Serum Lip Gloss is never sticky or tacky. It's infused with collagen, hyaluronic acid and a tri-oil complex, combining the hydration and care of a lip balm with the sheer tint of a gloss. It won't settle into fine lines or lip wrinkles. How to use: Apply directly to lips for a glossy finish and a hydrating flush of color that lasts. When using the lip pen for the first time, you may need to click it up to 10 times for the product to dispense. 0.07 oz. Made in the USA

IT Cosmetics Pillow Lips Solid Serum Lip Gloss in 11/11

What it is: A buildable, medium-coverage foundation that minimizes the look of pores and imperfections while delivering all-day hydration and wear.Who it's for: All skin types.What it does: This radiant-finish foundation is formulated with hyaluronic acid, aloe vera extract and vitamins E and B5, which take the lightweight formula beyond just a tinted moisturizer as you wear it. After two weeks, skin looks smoother, your skin tone appears more even and skin's texture is visibly refined. How to use: Shake well. Apply 1-2 pumps onto clean skin using a complexion or foundation brush. For best results, begin at the center of your face and blend outward. 1 oz. Made in the USA

IT Cosmetics Your Skin But Better Foundation + Skincare in Tan Warm 44

IT Cosmetics CC+ Color Correcting Full Coverage Cream SPF 50+ in Neutral Deep

IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum SPF 40 in Neutral Rich

IT Cosmetics Bye Bye Dark Spot Concealer in Tan Cool

IT Cosmetics CC+ Color Correcting Full Coverage Cream SPF 50+ in Tan

What it is: Confidence in Your Beauty Sleep Night Cream helps you wake up to more beautiful, younger-looking skin. What it does: This night cream's unique texture, called MemoryBounce Technology, is rich and enveloping for your most luxurious application experience. Plus, it works on your skin not on your pillow. It was tested and proven not to transfer on your pillow, so you absorb all the skin-loving formula every time. Suitable for all skin types and infused with skin-loving ceramides, hyaluronic acid and a soothing lavender scent, Confidence in Your Beauty Sleep makes the perfect last step in your skin care routine. How to use: Every night, apply generously onto face using upward sweeping motions. Do not rinse. 2 oz.

IT Cosmetics Confidence in Your Beauty Sleep Skin Transforming Pillow Cream

What it is: This sheer-to-full coverage powder transforms the look of your skin with a veil of optical-blurring pigments that camouflage pores, dark spots and other imperfections.What it does: Wear this as a finishing powder over your favorite foundation or alone as your buildable coverage foundation.Infused with hydrolyzed silk, hydrolyzed collagen, niacin and peptides, the talc-free formula won't settle into lines or pores and delivers your most airbrushed results.IT Cosmetics partners with plastic surgeons and dermatologists to develop skin-loving solutions and clinically tested formulas. How to use: As your finishing powder, lightly sweep on over your favorite foundation using a brush. It can also be worn as your buildable coverage foundation. 0.33 oz. Made in the USA

IT Cosmetics Your Skin But Better CC+ Airbrush Perfecting Powder in Deep

What it is: A set of three full-sized products from IT Cosmetics, plus a zip-top cosmetics bag.Set includes:- Full-size Confidence in an Eye Cream Anti-Aging Peptide Eye Cream (0.5 oz.): an anti-aging eye cream that targets the delicate skin around the eye with its reformulated 2% Super Peptide Concentrate- Full-size Superhero Elastic Stretch Volumizing & Lengthening Mascara (0.3 oz.): a game-changing mascara clinically tested to give your lashes super volume, super length and super elastic stretch in just one coat- Full-size Superhero No-Tug Waterproof Shadow Stick (0.05 oz.): an easy-to-use, long-wearing cream eyeshadow stick featuring IT Cosmetics' exclusive no-tug technology USD $110 Value Made in the USA

IT Cosmetics Bright Eyes Set USD $110 Value

IT Cosmetics CC+ Color Correcting Full Coverage Cream SPF 50+ in Light Medium

IT Cosmetics Bye Bye Under Eye Anti-Aging Waterproof Concealer in 32 Tan Bronze C

IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum SPF 40 in Fair Light

What it is: An anti-aging eye cream that targets the delicate skin around the eye with its reformulated 2% Super Peptide Concentrate.What it does: The lightweight and creamy balm formula delivers 48 hours of hydration as it works to smooth, brighten, refresh and firm all skin types, even sensitive skin. Developed with plastic surgeons insights and dermatologists' ingredient and skin care expertise, this vegan formula helps reduce dark circles, fine lines, lack of firmness and dryness under the eye. How to use: Use eye cream morning and evening, after cleansing and before applying your face moisturizer. With your ring finger, gently dab a pea-sized amount from your inner to outer eye area. Smooth remaining eye cream onto your upper lid and brow bone. 0.5 oz. Paraben-free; fragrance-free Made in the USA

IT Cosmetics Confidence in an Eye Cream Anti-Aging Peptide Eye Cream

IT Cosmetics CC+ Cream Illumination SPF 50+ Full Coverage Cream Corrector & Serum in Neutral Medium

IT Cosmetics Your Skin But Better CC+ Airbrush Perfecting Powder in Light

IT Cosmetics Your Skin But Better Foundation + Skincare in Rich Neutral 53

IT Cosmetics Your Skin But Better Foundation + Skincare in Rich Neutral 51.25

What it is: A foundation with SPF 40 that delivers hydrating full-coverage, 16-hour shine control and broad-spectrum sun protection.Who it's for: Ideal for combination and oily skin types.What it does: The built-in skin-balancing serum is formulated with Air Licium®, lentil seed extract, hyaluronic acid and SPF 40 to help absorb excess shine, add hydration and keep skin protected. With a healthy-looking finish, CC+ Cream Natural Matte does the opposite of that. How to use: Apply 1-2 pumps to cleanse skin. Smooth an even layer onto your face, neck and décolletage. Made in the USA

IT Cosmetics CC+ Natural Matte Color Correcting Full Coverage Cream in Deep

IT Cosmetics Bye Bye Under Eye Anti-Aging Waterproof Concealer in 34.5 Rich Golden W

What it is: A skin-smoothing complexion brush with patent-pending Heavenly Skin brush hair to deliver beautiful results.What it does: The brush hair is infused with anti-aging collagen, silk, peptides, niacin and antioxidants to help instantly improve the look of your skin upon application. Its custom-cut, angled head does the work for you, optically blurring away the appearance of lines, pores and imperfections for an airbrushed, flawless finish. How to use: Buff your skin care or liquid foundation products onto skin using circular motions. Synthetic hair Safe for sensitive skin Cruelty-free

IT Cosmetics #704 Heavenly Skin Smoothing Complexion Brush

IT Cosmetics CC+ Color Correcting Full Coverage Cream SPF 50+ in Rich Honey

IT Cosmetics Your Skin But Better Foundation + Skincare in Rich Warm 51

What it is: A clinically-tested, dermatologist-approved serum that helps visibly plump skin and smooth lines.What it does: It's formulated with 1.5% hyaluronic acid to deliver lasting hydration to your skin to visibly plump and smooth fine lines. Plus, with a blend of peptide and vitamin B5, it also helps give skin a supple feel. 1 oz. Fragrance-free Vegan Made in the USA

IT Cosmetics Bye Bye Lines Hyaluronic Acid Serum

IT Cosmetics Bye Bye Under Eye Anti-Aging Waterproof Concealer in 23.5 Medium Amber W

IT Cosmetics CC+ Natural Matte Color Correcting Full Coverage Cream in Fair

IT Cosmetics Bye Bye Dark Spot Concealer in Tan Warm

IT Cosmetics CC+ Natural Matte Color Correcting Full Coverage Cream in Rich

What it is: A temporary under-eye daytime treatment for moderate to severe eye bags that works to depuff, tighten and smooth in just 15 minutes.What it does: It's your temporary eye lift in a tube! Rapidly reducing the look of under-eye bags in just 15 minutes, this eye treatment dries to a smooth, transparent finish for a natural look on all skin tones. Once dry, it adapts to facial movements for comfortable, all-day wear that wont crease or crack. Formulated for daily daytime use, the temporary depuffing, tightening and smoothing effect lasts until you wash it off before bed. How to use: This treatment is designed to work when skin is completely dry, so allow 2-3 minutes for other products to fully absorb. A pea-size amount per eye can be applied to bare skin or on top of makeup. With light pressure, use your fingertip to glide evenly from inner to outer eye corners 2-3 times-minimal blending is best. Use your fingertip to gently tap or feather the product outward at the edges of each eye. Relax your face until product is completely dry (about 15 minutes). Do not sleep with product on eye area. 0.5 oz. Paraben-free Fragrance-free Vegan Made in the USA

IT Cosmetics Bye Bye Under Eye Bags Daytime Treatment

IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum SPF 40 in Tan

IT Cosmetics Bye Bye Under Eye Anti-Aging Waterproof Concealer in 20.0 Medium N 0.1

IT Cosmetics CC+ Color Correcting Full Coverage Cream SPF 50+ in Fair Light

IT Cosmetics Your Skin But Better Foundation + Skincare in Deep Cool 59

IT Cosmetics CC+ Cream Illumination SPF 50+ Full Coverage Cream Corrector & Serum in Neutral Tan

What it is: A waterproof, volumizing and tinted eyebrow filler with hair-like fibers that instantly fill, shape and set your brows for up to 16 hours.What it does: It's designed with an innovative brush featuring a micro-flocked tip, which works to fill in sparse areas. Its soft, molded bristles effortlessly tint, shape and set all at the same time. The gel can be your one-and-done product if you have naturally fuller brows and want to add color, fill in a few areas or fix unruliness. For thin eyebrows, it's best paired with a pencil. How to use: Brow Power adjusts to your brow color based on pressure. Apply softer strokes for lighter eyebrow hair colors. Press harder for darker hair. To finish, lightly brush through your brows with a spoolie brush for a naturally polished look. 0.14 oz. Made in the USA

IT Cosmetics Brow Power Filler Eyebrow Gel in Taupe

IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum SPF 40 in Neutral Tan

What it is: A 3-in-1 makeup remover balm that can also be used as your brightening cleanser and hydrating face maskWho it's for: XXX.What it does: There's so much to love about the new and improved Bye Bye Makeup 3-in-1 Makeup Melting Cleansing Balm, your makeup remover, brightening cleanser and hydrating face mask all in one! When massaged into skin, this rich balm transforms into a nourishing oil that easily melts away even the most stubborn waterproof makeup and SPF without stripping or drying out your skin. When you add water and use it as a brightening cleanser, the skin-loving formula with vitamin C and rosehip oil turns into a milky cleanser that helps to visibly brighten skin instantly and over time. Use the balm as a face mask to soften skin. It is designed to give you a spa-like experience with its rich texture and fresh blend of rose water and hints of citrus.Key ingredients:- Vitamin C: known to even the complexion and bright radiance to the skin- Rosehip oil: known to help nourish and hydrate skin- Ceramide: known to play an importeant role in having a healthy skin barrier- Shea butter: known for its moisturizing propertiesHow to use: Morning or night, use clean fingers to scoop out a quarter-sized amount of cleansing balm and apply to dry skin. Use your fingertips to massage into your face for about 30 seconds, focusing on areas that have more makeup. Add water to emulsify and continue to massage. Rinse clean with water and pat skin dry. Made in the USA Alcohol-free Dermatologist tested; ophthalmologist tested Noncomedogenic Cruelty-free Vegan

IT Cosmetics Bye Bye Makeup3-in-1 Makeup Melting Cleansing Balm

IT Cosmetics Your Skin But Better Foundation + Skincare in Rich Warm 51.5

IT Cosmetics Bye Bye Dark Spot Concealer in Light Cool

What it is: Say bye bye to visible pores with this loose translucent powder that minimizes the look of imperfections for an airbrushed finish.Who it's for: All skin types, especially oily skin.What it does: Developed with plastic surgeons, this pore-minimizing setting powder is infused with silk, hydrolyzed collagen, antioxidants and peptides. The translucent powder makes your pores disappear from view while smoothing away the look of lines and wrinkles. Plus, the universal translucent shade goes on completely clear and works on all skin tones for a shine-free finish that lasts. How to use: Sweep a small amount of loose translucent powder onto skin using a makeup brush. Can be worn over makeup or on bare skin to minimize the appearance of large pores and create an airbrushed finish. 0.23 oz.

It CosmeticsConfidence In Your Beauty Sleep Night Cream Travel Size, 0.47-oz.

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It Cosmetics Confidence In Your Beauty Sleep Night Cream

It Cosmetics Confidence In Your Beauty Sleep Night Cream Travel Size, 0.47-oz.