What it is: A sunscreen for face that acts as invisible SPF 50 with sun and pollution protection, a hydrating serum and a skin-perfecting primer.What it does: This broad-spectrum invisible sunscreen is your essential last step to skin care and first step to makeup. It goes beyond your average sunscreen for a lightweight, breathable invisible SPF 50, hydrating serum and makeup primer in one. This daily face sunscreen plays nice under makeup while defending against UVA/UVB rays and external pollution. How to use: Apply generously and evenly 15 minutes before sun exposure. Blend into skin and reapply every 2 hours. Acts as the perfect makeup primer for a smooth, hydrated look. Made in the USA

IT Cosmetics Hello Sunshine Invisible Face Sunscreen SPF 50 in Sheer

An ultra-hydrating, anti-aging face moisturizer now with 2x more potent active ingredients to help target 10 signs of aging skin in just 2 weeks.

It Cosmetics Confidence In A Cream

It Cosmetics Confidence In A Cream Anti-Aging Hydrating Moisturizer, 0.5 oz

It Cosmetics Confidence in a Cleanser Hydrating Face Wash is a multi-use gentle moisturizing face cleanser, waterproof eye makeup remover, and hydrating serum that washes away impurities and delivers hydration. Infused with hyaluronic acid and oatmeal this cleanser gives you moisturized, soft skin.

It Cosmetics Confidence in a Cleanser Hydrating Face Wash, 5 fl. oz.

It Cosmetics Confidence In A Cleanser Hydrating Face Wash

What it is: A temporary under-eye daytime treatment for moderate to severe eye bags that works to depuff, tighten and smooth in just 15 minutes.What it does: It's your temporary eye lift in a tube! Rapidly reducing the look of under-eye bags in just 15 minutes, this eye treatment dries to a smooth, transparent finish for a natural look on all skin tones. Once dry, it adapts to facial movements for comfortable, all-day wear that wont crease or crack. Formulated for daily daytime use, the temporary depuffing, tightening and smoothing effect lasts until you wash it off before bed. How to use: This treatment is designed to work when skin is completely dry, so allow 2-3 minutes for other products to fully absorb. A pea-size amount per eye can be applied to bare skin or on top of makeup. With light pressure, use your fingertip to glide evenly from inner to outer eye corners 2-3 times-minimal blending is best. Use your fingertip to gently tap or feather the product outward at the edges of each eye. Relax your face until product is completely dry (about 15 minutes). Do not sleep with product on eye area. 0.5 oz. Paraben-free Fragrance-free Vegan Made in the USA

IT Cosmetics Bye Bye Under Eye Bags Daytime Treatment

What it is: A 3-in-1 makeup remover balm that can also be used as your brightening cleanser and hydrating face maskWho it's for: XXX.What it does: There's so much to love about the new and improved Bye Bye Makeup 3-in-1 Makeup Melting Cleansing Balm, your makeup remover, brightening cleanser and hydrating face mask all in one! When massaged into skin, this rich balm transforms into a nourishing oil that easily melts away even the most stubborn waterproof makeup and SPF without stripping or drying out your skin. When you add water and use it as a brightening cleanser, the skin-loving formula with vitamin C and rosehip oil turns into a milky cleanser that helps to visibly brighten skin instantly and over time. Use the balm as a face mask to soften skin. It is designed to give you a spa-like experience with its rich texture and fresh blend of rose water and hints of citrus.Key ingredients:- Vitamin C: known to even the complexion and bright radiance to the skin- Rosehip oil: known to help nourish and hydrate skin- Ceramide: known to play an importeant role in having a healthy skin barrier- Shea butter: known for its moisturizing propertiesHow to use: Morning or night, use clean fingers to scoop out a quarter-sized amount of cleansing balm and apply to dry skin. Use your fingertips to massage into your face for about 30 seconds, focusing on areas that have more makeup. Add water to emulsify and continue to massage. Rinse clean with water and pat skin dry. Made in the USA Alcohol-free Dermatologist tested; ophthalmologist tested Noncomedogenic Cruelty-free Vegan

IT Cosmetics Bye Bye Makeup3-in-1 Makeup Melting Cleansing Balm

What it is: An anti-aging and brightening serum with vitamin C that targets dark spots, fine lines and wrinkles while giving you radiant-looking, glowy skin.What it does: This antioxidant serum helps you wake up to glowy skin and a strengthened skin moisture barrier. As your first line of defense against early signs of skin aging, this facial serum provides up to 24 hours of hydration, visible radiance overnight and, with continued use, reduces fine lines and wrinkles for youthful-looking skin that is brighter, smoother and plumper. With a proprietary triple-antioxidant blend of 12% vitamin C, 1.5% ferulic acid and 0.5% polydatin, this highly concentrated formula defies your average vitamin C serum. Developed with dermatologists and plastic surgeons, its specially formulated to neutralize free radical damage caused by environmental skin stressors like sun exposure and pollution. It also features a unique skin-hugging texture to lock in hydration without clogging pores. How to use: Use once daily at night. After cleansing, apply 1 pump to fingertips and evenly disperse serum onto your forehead, cheeks and t-zone. Gently massage into skin until product fully absorbs. Avoid eye area and lips. Made in the USA

IT Cosmetics Confidence in Your Beauty Sleep Serum

What it is: Developed with plastic surgeons, Confidence in a Cleanser is a skin-loving cleanser and serum in one game-changing product. Who it's for: All skin types.What is does: The iconic cleanser serum features an all new formula that combines the cleansing power of a foam cleanser with the hydration of a serum. It gently removes makeup, oil, SPF and traces of pollution while supporting your skin barrier. It is gentle enough for twice daily use without drying or stripping your skin, it delivers immediate and lasting hydration, making it the perfect facial cleanser for even the most sensitive skin types. Confidence in a Cleanser is your everyday vegan, sulfate-free, alcohol-free and soap-free cleanser. The new formula still features the same skin-loving ingredients you love-hyaluronic acid and ceramides-but now in higher concentrations for your most confident skin! Plus, the formula isn't the only upgrade-the packaging has been updated, too! In an effort towards sustainability, the brand has removed the carton for less waste.Research results: In a clinical study:- 100% showed improved hydration- 100% say skin felt completely clean- 89% felt an immediate skin-softening effect- 83% say skin looked and felt rejuvenatedHow to use: Use your hands or your favorite skin-cleaning tool for an deep clean. Wet your face with warm water and gently massage Confidence in a Cleanser onto your skin for about 30 seconds. Rinse with water and pat dry. It can be used twice daily during your morning and night skin care routine. 5 oz. Sulfate-free; alcohol-free; soap-free Noncomedogenic Vegan

IT Cosmetics Confidence in a Cleanser

What it is: An all-in-one anti-aging moisturizer that works to repair, hydrate and smooth the skin barrier while reversing the signs of aging skin.Who is it for: All skin types including sensitiveWhat it does: This dermatologist-recommended anti-aging moisturizer with squalane and ceramides strengthens your skin's moisture barrier. With continued use, it repairs the skin barrier to reveal healthier-looking skin. The quick-absorbing formula with hyaluronic acid and a silky-cream texture provides intense long-lasting hydration, giving skin a soft, supple feel and creating the perfect base for makeup. Patented Anti-Aging Armour Rejuvenating Concentrate with niacinamide and peptide-lipid complex works to visibly brighten and firm skin and reduce the look of wrinkles and fine lines. How to use: For your best skin-care results, apply moisturizer to clean skin in the morning and evening. Using upward sweeping motions, smooth cream gently onto face, neck, décolleté and anywhere your skin needs moisture and rejuvenation. 2 oz. Paraben-free Vegan Made in the USA

IT Cosmetics Confidence in a Cream Anti-Aging Hydrating Moisturizer

What it is: A set of three confidence-boosting skin-care products including a full-size eye cream plus travel-size face moisturizer and cleanser.Set includes:- Full-size Confidence in an Eye Cream Anti-Aging Peptide Eye Cream (0.5 oz.): an anti-aging eye cream that targets the delicate skin around the eye with its reformulated 2% Super Peptide Concentrate- Travel-size Confidence in a Cleanser (1.7 oz.): a skin-loving, plastic surgeon-developed cleanser and serum in one game-changing product- Travel-size Confidence in a Cream: an anti-aging cream that plumps and firms skin while reducing fine lines and wrinklesHow to use: Massage Confidence in a Cleanser onto wet skin for 30 seconds. Rinse and pat dry. Apply Confidence in a Cream Anti-Aging Hydrating Moisturizer using upward sweeping motions onto face, neck, décolletage and anywhere your skin needs moisture and rejuvenation. Gently smooth Confidence in an Eye Cream Anti-Aging Peptide Eye Cream all around your eye area to hydrate and brighten the look of tired eyes. USD $88 Value Made in the USA

IT Cosmetics Radiance Boosting Best Sellers Set USD $88 Value

What it is: Confidence in Your Beauty Sleep Night Cream helps you wake up to more beautiful, younger-looking skin. What it does: This night cream's unique texture, called MemoryBounce Technology, is rich and enveloping for your most luxurious application experience. Plus, it works on your skin not on your pillow. It was tested and proven not to transfer on your pillow, so you absorb all the skin-loving formula every time. Suitable for all skin types and infused with skin-loving ceramides, hyaluronic acid and a soothing lavender scent, Confidence in Your Beauty Sleep makes the perfect last step in your skin care routine. How to use: Every night, apply generously onto face using upward sweeping motions. Do not rinse. 2 oz.

IT Cosmetics Confidence in Your Beauty Sleep Skin Transforming Pillow Cream

It Cosmetics Confidence in a Gel Cream Moisturizer is your ultra-light, breathable face moisturizer that reduces shine, beats oil and boosts hydration for balanced skin now and over time.

It Cosmetics Confidence In A Gel Cream Moisturizer

It Cosmetics Confidence in Your Beauty Sleep Night Cream is an anti-aging moisturizer that works overnight to exfoliate and improve surface cell renewal. Using its Rest & Restore Technology, this cream improves 5 top signs of aging skin: fine lines, wrinkles, dryness, dullness, and loss of firmness.

It Cosmetics Confidence In Your Beauty Sleep Night Cream, 2-oz.

What it is: An oil-free, quick-break gel moisturizer that smoothes the look of fine lines and leaves your skin hydrated, radiant and primed for makeup application.What it does: Confidence in a Gel Lotion is an oil-free, quick-break gel moisturizer that delivers 72 hours of hydration for a supple, healthy-looking appearance. The quick-break innovation breaks into a water-light liquid upon application for easy absorption and a weightless feel. How to use: Apply this oil-free gel moisturizer to clean skin in the morning and evening. Using upward sweeping motions, apply to face, neck, décolleté and anywhere your skin needs moisture. 2.5 oz. Phthalate-free; sulfate-free Made in the USA

IT Cosmetics Confidence In A Gel Lotion

Wake up your eyes, wake up your confidence! The delicate skin around your eyes needs specialized care to fight the signs of aging. Confidence In An Eye Cream is the lightweight anti-aging eye cream you know and love, now reformulated with 2% Super Peptide Concentrate to better address the signs of eye fatigue. The lightweight cream delivers an immediate brightening effect and 48-hour hydration. In just 4 weeks, you'll see a visible improvement in crow's feet, dark eye circles, dryness and lack of firmness. Developed with plastic surgeons' insights and dermatologists' ingredient and skincare expertise, It Cosmetics creates problem-solving, skin-loving formulas that give you visible results.

It Cosmetics Confidence In An Eye Cream, Jumbo

It Cosmetics Travel Size Confidence in a Cleanser Hydrating Face Wash, 1 fl.oz

Confidence In A Serum Gloss is your high-shine lip gloss and lip serum in one! Available in three sheer, universally flattering shades, it delivers instant and eight-hour hydration and is clinically shown to make your lips look smoother and softer.

It Cosmetics Confidence In A Serum Gloss - Self-determined

It's one week to visibly minimized pores! Bye Bye Pores Concentrated Derma Serum exfoliates skin for super-smooth results! With 10% glycolic acid, this formula visibly minimizes pores in just one week. Plus, it's formulated with hyaluronic acid to help hydrate and provide a supple feel. Get ready to say "bye bye" to the look of pores. Smoother, softer skin is here!

It Cosmetics Bye Bye Pores 10% Glycolic Acid Concentrated Derma Serum - Pores

It Cosmetics Confidence in a Cream Anti-Aging Hydrating Moisturizer is your all-in-one anti-aging moisturizer that works to repair the skin barrier while reversing the top signs of aging skin!

It Cosmetics Confidence In A Cream Anti-Aging Hydrating Moisturizer, 2 oz

It defies your average antioxidant serum! Powered by three efficacious antioxidants (vitamin C, ferulic acid and polydatin), this first-of-its-kind formula combines both brightening and powerful skincare benefits in one bottle.

It Cosmetics Confidence In Your Beauty Sleep Triple Antioxidant Brightening Serum, 30 ml

This game-changing product is your makeup-extending spray and soothing hydration mist that provides up to 16-hour makeup wear* while helping to control oil and shine! Plus, unlike typical setting sprays that can leave your skin feeling dry and tight, this weightless mist works to help instantly soothe, hydrate and revitalize your skin!

It Cosmetics Your Skin But Better Setting Spray+, 3.4-oz.

Collagen-infused, sheer tinted lip gloss that delivers lasting hydration to chapped or aging lips with a natural flush of color.

It Cosmetics Pillow Lips Solid Serum Lip Gloss - Humble

Say "bye bye" to redness and "hello" to soothed skin with Bye Bye Redness Serum. No matter your skin tone or type, this lightweight, skin-calming serum is your dermatologist-tested solution for how to get rid of redness on your face instantly and over time.

It Cosmetics Bye Bye Redness Serum

Experience powerful skincare benefits with this must-have moisturizer and eye cream set that features two full-size products. Developed with plastic surgeons' insights and dermatologists' ingredient and skincare expertise, It Cosmetics creates problem-solving, skin-loving formulas that give you visible results.

It Cosmetics 2-Pc. Moisturizing Face & Eye Cream Set

A non-drying It Cosmetics serum that helps clear and prevent acne breakouts while fading the look of hyperpigmentation and redness.

It Cosmetics Bye Bye Breakout Serum

The #1 anti-aging cream in America* is now supercharged to deliver two times more potent active ingredients and hydration than the original formula so you can experience even better visible results for wrinkles, firmness, plumpness and more.

It Cosmetics Confidence In A Cream Anti-Aging Hydrating Moisturizer, 4 oz

It's eight weeks to more visibly even skin tone! Bye Bye Dark Spots Concentrated Derma Serum is your dermatologist-tested treatment for dark spots on your face. Formulated with 4% niacinamide and 1% ethyl vitamin C, this hyperpigmentation serum visibly reduces dark spots and discoloration while helping improve your skin's clarity. Get ready to say "bye bye" to dark spots. More even-toned skin is here!

It Cosmetics Bye Bye Dark Spots 4% Niacinamide Concentrated Derma Serum - Dark Spots

It's two weeks to plumper skin and visibly smoothed lines! Bye Bye Lines Concentrated Derma Serum visibly plumps skin and smooths lines! This clinically tested, dermatologist-approved serum is formulated with 1.5% hyaluronic acid to deliver lasting hydration to your skin to visibly plump and smooth fine lines. Plus, with a blend of peptide and vitamin B5, it also helps give skin a supple feel. Get ready to say "bye bye" to lines. Visibly plump, smooth skin is here!

It Cosmetics Bye Bye Lines 1.5% Hyaluronic Acid Concentrated Derma Serum - Lines

What it is: An anti-aging eye cream that targets the delicate skin around the eye with its reformulated 2% Super Peptide Concentrate.What it does: The lightweight and creamy balm formula delivers 48 hours of hydration as it works to smooth, brighten, refresh and firm all skin types, even sensitive skin. Developed with plastic surgeons insights and dermatologists' ingredient and skin care expertise, this vegan formula helps reduce dark circles, fine lines, lack of firmness and dryness under the eye. How to use: Use eye cream morning and evening, after cleansing and before applying your face moisturizer. With your ring finger, gently dab a pea-sized amount from your inner to outer eye area. Smooth remaining eye cream onto your upper lid and brow bone. 0.5 oz. Paraben-free; fragrance-free Made in the USA

IT Cosmetics Confidence in an Eye Cream Anti-Aging Peptide Eye Cream

What it is: A clinically-tested, dermatologist-approved serum that helps visibly plump skin and smooth lines.What it does: It's formulated with 1.5% hyaluronic acid to deliver lasting hydration to your skin to visibly plump and smooth fine lines. Plus, with a blend of peptide and vitamin B5, it also helps give skin a supple feel. 1 oz. Fragrance-free Vegan Made in the USA

It CosmeticsConfidence In A Cleanser Hydrating Face Wash

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It Cosmetics Confidence in a Cleanser Hydrating Face Wash, 5 fl. oz.

It Cosmetics Confidence In A Cleanser Hydrating Face Wash