Product Details Clinically proven to leave your scalp feeling calmer healthier less irritated and less itchy. Aveda's Men's Pureformance Shampoo is proven to cleanse condition and add shine in just two weeks. Its rich and spicy aroma - with kunzea citrus and certified organic essential oils of spearmint vetiver and lavender - is powerfully refreshing and invigorating.

Aveda Aveda

Product Details Mold and style short to medium length hair with Aveda's Men's Pomade. With a built in style-control agent hair shape is maintained with an added injection of lasting shine. The rich and spicy aroma makes this a refreshing treat day or night.

Product Details Daily conditioning enhances curls combats frizz and boosts shine on curly or wavy hair. Part of the four-step curl perfecting system Be Curly Conditioner features an innovative wheat protein and organic aloe blend that expands when hair is wet and retracts when it is dry defining your curls with ease.

Aveda Be Curly Conditioner 200ml

Product Details Did you know that gentle cleansing can enhance curls fight frizz and boost shine on curly or wavy hair? Part of the four-step curl perfecting system Be Curly Shampoo features an innovative wheat protein and organic aloe blend that expands when hair is wet and retracts when it is dry defining your curls with ease.

Aveda Be Curly Shampoo 250ml

Product Details A gentle daily shampoo Aveda's Damage Remedy™ Restructuring Shampoo helps repair damage with quinoa protein while nurturing with rich coconut and babassu oil. The cleansing formula targets weakened hair strengthening it from the inside out.

Aveda Damage Remedy Restructuring Shampoo 250ml, Shampoo, Repair

What it is: A pomade that helps mold and style short to medium-length hair into any maintainable shape.What it does: It has a built-in style-control agent that provides strong hold with lasting shine. It features a rich, spicy and refreshing aroma with kunzea, citrus and certified-organic essential oils of spearmint, vetiver and lavender. How to use: Work a small amount between palms and apply evenly through damp or dry hair. 2.5 oz. Paraben-free; sulfate-free; phthalate-free Cruelty-free

Aveda Men pure-formance Pomade

What it is: A daily use conditioner that helps enhance curl, combat frizz and boost shine on curly or wavy hair.Who it's for: Ideal for those with wavy (2A, 2B, 2C) or tight (3A, 3B, 3C) hair.What it does: It's formulated with wheat protein and an organic aloe blend, which expands when hair is wet and retracts when hair is dry to enhance curls or waves. The conditioner features a refreshing citrus aroma with certified-organic lime, lemon, bergamot, orange and other pure plant and flower essences. How to use: Massage into your scalp and hair after shampooing. Rinse. Cruelty-free

Aveda be curly Conditioner

What it is: A high-performance shampoo.What it does: It helps refresh and revive your scalp while cleansing, too. How to use: Massage a small amount into wet hair and scalp. Rinse well. Paraben-free; sulfate-free; phthalate-free Cruelty-free

Aveda Men pure-formance Shampoo

What it is: A gentle cleansing shampoo that enhances curl, combats frizz and boosts shine on curly or wavy hair.Who it's for: Ideal for those with wavy (2A, 2B, 2C) or tight (3A, 3B, 3C) hair.What it does: It's part of Aveda's four-step curl-perfecting system that dramatically reduces frizz and defines curl up to 57%. A blend of wheat protein and organic aloe expands when hair is wet and retracts when dry to enhance curl or wave. It has a refreshing citrus aroma with certified-organic lime, lemon, bergamot, orange and other pure plant and flower essences. How to use: Massage into wet hair and scalp. Rinse. Cruelty-free

Aveda be curly Shampoo

What it is: A gentle daily shampoo that helps repair damage with quinoa protein while nurturing with rich coconut and babassu, lending new life to hair.What it does: It helps hair weakened by chemical processes, heat styling and environmental exposure. The babassu and coconut-based cleansing formula is kind to damaged hair, and quinoa protein helps strengthen and repair hair from the inside out. How to use: Use as part of a daily or weekly ritual. Cruelty-free

Aveda damage remedy Restructuring Shampoo

Boosts volume and helps fine hair look fuller, feel thicker and stay more abundant.Features and benefits:- Breakthrough blend of kaolin clay and certified-organic acacia gum to lift up and fill out hair.- Aroma with jasmine, certified-organic peppermint, palmarosa and ylang-ylang. How to use: After using pure abundance™ Volumizing Shampoo, smooth conditioner from roots to ends. Rinse. By Aveda.

Aveda pure abundance Volumizing Clay Conditioner

What it is: An airy, whipped wax that lets you create texture and lightweight, medium hold without adding weight or stickiness.Who it's for: All hair types.What it does: It absorbs into hair to define and separate, light enough to layer without buildup. How to use: Apply a small amount to palms and rub together to emulsify. Work evenly through dry hair with fingertips to create medium hold and separation. Layer more as needed to eliminate static or flyaways without adding weight. 4.2 oz. Paraben-free; sulfate-free; phthalate-free Cruelty-free

Aveda light elements defining whip

What it is: A treatment that works to intensely repair and strengthen your hair instantly.Who it's for: Ideal for those with fine-to-medium hair types in any texture.What it does: This weightless conditioning formula with its luxurious, silky texture helps leave hair visibly healthier, softer and shinier after just one use while strengthening to protect hair against future damage. It works to repair damage to all three layers of the hair fiber. It features the brand's own pure-fume™ aroma with certified organic ylang-ylang, rose, marjoram and other pure flower and plant essences. How to use: After shampooing, smooth through damp hair. Leave on for 2-5 minutes. Rinse thoroughly. Paraben-free; mineral oil-free; silicone-free; synthetic fragrance-free Cruelty-free Vegan Made in the USA

Aveda botanical repair Intensive Strengthening Masque Light

What it is: A shampoo that lifts fine hair up and fills it out, so your hair looks fuller, feels thicker and stays more abundant.What it does: Its plant-based formula is boosted by certified-organic acacia gum. It's scented with notes of jasmine, certified-organic peppermint, palmarosa and ylang-ylang. How to use: Massage into damp hair, then rinse. Cruelty-free

Aveda pure abundance Volumizing Shampoo

What it is: A lightweight styling product for medium hold on damp hair.Who it's for: Anyone with fine to medium hair types.What it does: The Morikue™ protein-infused formula conditions, fortifies and creates definition. How to use: Always apply to fingertips first, then rub together and work into scalp area so you can control the volume and direction of the hair style. 8.5 oz. Paraben-free; sulfate-free; phthalate-free Cruelty-free

Aveda confixor Liquid Gel

Product Details Creating strong hold without the shine Aveda's Men's Grooming Clay provides the control you need to create any style with just your fingers or comb. It works to add thickness to your hair and enriched with a rich spicy and refreshing aroma - it's a delight to use day or night.

What it is: A lightweight styling gel that delivers maximum hold, control, definition and shine without unwanted buildup or flaking.What it does: It's ideal for maximum hold and control and features a rich, spicy and refreshing aroma with kunzea, citrus and certified-organic essential oils of spearmint, vetiver and lavender. How to use: Work a small amount between palms and apply evenly through damp hair and allow to air dry. 5 oz. Paraben-free; sulfate-free; phthalate-free Cruelty-free

Aveda Men pure-formance Firm Hold Gel

What it is: A silicone-free detangling conditioner that helps to quench your hair's thirst without weighing it down, and it tames frizz, too.What it does: It's formulated with a blend of Icelandic moss and larch tree sap extract to hydrate hair, while smart drone conditioning technology targets dry micro-sites within the hair to deliver a precise infusion of hydration. It features Aveda's own pure-fume™ scent, with notes of jasmine, certified organic olibanium and cypress. How to use: After shampooing, smooth the conditioner from roots to ends. Rinse. It can also be used as a leave-in conditioner for those with textured hair that needs more hydration. To do so, apply to towel-dried hair after shampooing and work through, concentrating on your mid-lengths to ends. Do not rinse. Style as desired. Paraben-free; silicone-free; gluten-free; petrolatum-free; mineral oil-free Cruelty-free Made in the USA

Aveda sap moss Weightless Hydration Conditioner

What it is: A control paste that lets you create texture with a pliable medium hold for high-textured styles that are smooth with a matte finish.Who it's for: Anyone with any hair type who wants a pliable medium hold.What it does: It's scented with Aveda's own pure-fume aroma with certified organic ylang-ylang, clove, clary sage and other pure flower and plant essences. How to use: Emulsify the paste in your hand and work through dry hair with your fingertips. Apply more product as desired.Pro tips: For a dramatic, piecey look, emulsify the paste using only your fingertips. Take individual pieces/sections of hair in your hand and slide your fingers directly down the hair. Apply to damp or dry hair prior to braiding or ponytails to keep stray hairs together and maintain a smooth, controlled style. 2.5 oz. Cruelty-free Made in the USA and can easily be recyled

Aveda control pasteâ„¢

What it is: A formula that adds moisture and curl definition to seal in the hair cuticle, taming frizz all day.Who it's for: Ideal for those with wavy (2A, 2B, 2C) or tight (3A, 3B, 3C) hair.What it does: It detangles hair to reduce breakage from combing while making styling easier and helping to maintain style longer while leaving hair soft, not crunchy. A wheat protein and organic aloe blend expands when hair is wet and retracts when dry to intensify curls or waves and control frizz; organic baobab and babassu oil and macadamia nut help seal, soften and moisturize hair; and guar bean and plant-derived cellulose help maintain curly styles throughout the day. Certified organic lime, lemon, bergamot, orange and other pure plant and flower essences create a light, refreshing aroma. How to use: Apply daily. Work a small amount of product in your hands, apply evenly through damp hair and distribute. Do not rinse out. To reactivate curls on non-shampoo days, simply dampen your hair and apply. Comb through to distribute evenly, then style. Air-dry or blow-dry with a diffuser. 3.4 oz. Paraben-free; sulfate-free; phthalate-free Cruelty-free

Aveda be curly style-prep

What it is: This hydrating curl gelée provides the flexible hold of a gel enriched with the nourishment and moisture of a lightweight conditioner. Who it's for: Ideal for curly and wavy hair.What it does: Hydrates, define and elongates coils, curls and waves while nourishing with nutrient-powered superfoods packed with hydration. It is infused with nutrient rich superfood complex mango butter, organic coconut oil and organic pomegranate oil delivers nourishing moisture and shine while styling. How to use: Apply evenly on wet hair from root to tip. Glide downward to elongate curls or scrunch to help define curls. Air dry or blow-dry with a diffuser for added volume and curl definition. Once fully dry, shake at the root and scrunch to soften curls. 6.7 oz. Cruelty-free Vegan Made in the USA

Aveda Nutriplenish Curl Gelée

What it is: A nutrient-powered conditioner with a decadent formula that leaves hair full and visibly healthier.Who it's for: Ideal for those with dry hair that is straight, wavy (2A, 2B, 2C), tight (3A, 3B, 3C) or coily (4A, 4B, 4C).What it does: Its 96% natural formula with powerful superfoods deeply replenishes hair. Omega 5-rich organic pomegranate oil nourishes dry, depleted hair while certified organic coconut oil with a low molecular weight easily penetrates hair to help moisturize. Mango butter, which is packed with fatty acids, helps nourish, leaving hair soft and smooth. The conditioner features the brand's own pure-fume aroma with notes of cocoa, certified organic ginger, cardamom and other pure flower and plant essences. How to use: Use after your shampoo. Massage into wet hair from roots to ends, then rinse.Pro tips: For very thick or textured hair, this conditioner also works as a deeply hydrating leave-in treatment. Paraben-free; sulfate-free; silicone-free; gluten-free; mineral oil-free; petrolatum-free Cruelty-free Vegan Made in the USA

Aveda nutriplenish Deep Moisture Conditioner

What it is: A daily leave-in treatment that helps instantly moisturize dry hair.What it does: With certified-organic buriti oil harvested from the 'tree of life' in Brazil, this 90% natural (from plants, nonpetroleum minerals or water) treatment helps transform dry, brittle hair, making it soft and manageable. It's formulated without silicone, too, so it only takes a few drops to moisturize hair. How to use: Apply 2-4 of oil to your hands, emulsify and smooth from mid-lengths to ends through half of your hair. Repeat on the second half. Gently comb your fingers through your hair to evenly distribute. Do not rinse. Using the residual oil left on your hands, gently smooth them over your crown for more shine and fewer flyaways. 1 oz. Sulfate-free; paraben-free; phthalate-free; silicone-free Cruelty-free

Aveda dry remedy Daily Moisturizing Oil

What it is: A conditioner with quinoa protein that helps repair and strengthen damaged hair.Who it's for: All hair types.What it does: Naturally derived conditioners help provide intense detangling, leaving hair smooth and soft. How to use: After shampooing, smooth evenly through damp hair from roots to ends. Rinse thoroughly. Paraben-free; sulfate-free; phthalate-free Cruelty-free

Aveda damage remedy Restructuring Conditioner

What it is: An advanced scalp revitalizer that works to help reduce hair loss so you can keep the hair you have longer.What it does: Formulated with Aveda's innovative blend of tangerine peel and Japanese knotweed, it penetrates skin to help support hair's natural keratin. A patented bio-fermented blend plus an ayurvedic herb blend with ginseng and certified organic turmeric invigorates the scalp when massaged in. Certified organic amla instantly thickens to help lift the hair at the root. It is scented with notes of organic lavender, rosemary, geranium and other pure flower and plant essences. How to use: Apply once daily. Lift hair in sections to spray directly onto your scalp. Spray 16 times, evenly covering head. Hair may be damp or dry. Gently massage in. Do not rinse. 5 oz. Cruelty-free Made in the USA

Aveda invati advanced scalp revitalizer

What it is: A daily deep-cleansing shampoo that moisturizes, too, taking away product buildup and debris without stripping the hair.What it does: This shampoo makes comb-through simple, and soothes your scalp with certified-organic calendula, camellia and aloe. It also helps promote shiny, healthy, clean hair. How to use: Massage shampoo onto wet hair and scalp. Rinse. Cruelty-free

Aveda brilliant Shampoo

What it is: A vegan color-protection conditioner of botanicals helps to protect color-treated hair while leaving it silky, soft and shiny.Who it's for: All hair types.What it does: The silicone-free formula conditions hair, seals the cuticle and detangles to prevent breakage. A color-keeping combination of plant power locks in your color, while omega-9-rich apricot oil in combination with botanical acid complex provides a radiant shine. How to use: Use after color control shampoo. Massage into wet hair, from roots to ends. Rinse. 6.7 oz. Vegan Made in the USA

Aveda Color Control Conditioner

What it is: A humectant-rich pomade with a plant-derived aroma that enhances curl.What it does: Especially effective in dry climates, it activates and maintains wave in textured or treated hair. It defines and adds shine. How to use: Apply to wet or dry hair prior to braiding or making a ponytail. This will keep stray hairs in place and maintain a smooth, controlled style. 2.6 oz. Paraben-free; sulfate-free; phthalate-free Cruelty-free

Aveda brilliant Humectant Pomade

What it is: A conditioner that instantly thickens hair, with fullness that lasts all day and contains a weightless blend of plant oils to condition hair.What it does: Certified organic amla instantly thickens the hair, while naturally derived amino acids mimic hair's building blocks to help strengthen from roots to ends. It is scented with organic lavender, rosemary, geranium and other pure flower and plant extracts. How to use: Massage into wet hair and scalp after shampooing. Rinse. Towel dry. Cruelty-free Made in the USA

Aveda invati Advanced Thickening Conditioner

What it is: A conditioner that adds silvery brightness to grey hair and neutralizes brassy tones in all hair colors.What it does: This deeply conditioning formula contains blue malva and coneflower to help impart moisture and brightness. It leaves hair lightweight and manageable. How to use: Apply to shampooed hair. Comb through. Leave on two to five minutes. Use every two to three shampoos for consistent, lasting color enhancement. 8.5 oz. Cruelty-free

Aveda Blue Malva Color Conditioner

What it is: A 91% naturally derived paste that instantly thickens strands for a strong, defined look with the power of botanicals.What it does: It's scented with Aveda's own pure-fume aroma made with certified organic spearmint, vetiver, lavender and other pure flower and plant essences, while amla helps thicken each individual hair strand, making your hair look and feel thicker from roots to ends. It provides a highly versatile hold with a natural finish. How to use: Work a small amount between your palms and apply evenly through damp or dry hair. 2.5 oz. Phthalate-free; sulfate-free; paraben-free Cruelty-free Made in the USA

Aveda Men Pure-Formance Thickening Paste

What it is: A cooling shampoo that gently cleanses to help remove excess oil, impurities and pollution from hair and scalp.Who it's for: All scalp types: normal to oily and normal to dry. All hair types: fine, medium and thick. All hair textures. Safe for color-treated and chemically processed hair.What it does: This gentle shampoo helps remove excess oil, impurities and pollution from the hair and scalp. Formulated for everyday shampooing, this nondrying shampoo improves scalp hydration instantly and over time. Plant-derived cleansing agents gently cleanse and instantly remove pollution and product buildup. Gentle and nonirritating to scalp. Instant cooling sensation. How to use: Massage into wet hair and scalp. Rinse well. Follow with Scalp Solutions replenishing conditioner. Use daily or as often as needed. 6.7 oz. Vegan Cruelty-free Made in the USA

Aveda Scalp Solutions Balancing Shampoo

What it is: A deeply moisturizing, rich, decadent shampoo to help leave hair fuller and visibly healthier.Who it's for: Ideal for those with dry hair that is straight, wavy (2A, 2B, 2C), tight (3A, 3B, 3C) or coily (4A, 4B, 4C).What it does: This replenishing shampoo contains omega 5-rich pomegranate oil, which helps nourish dry, depleted hair. Certified organic coconut oil with a low molecular weight easily penetrates hair to help moisturize, while mango butter packed with fatty acids helps leave hair soft and smooth. The shampoo features the brand's own pure-fume aroma with notes of cocoa, organic ginger, cardamom and other pure flower and plant essences. How to use: Massage into wet hair from roots to ends. Rinse. Follow with conditioner. Paraben-free; sulfate-free; silicone-free; gluten-free; mineral oil-free; petrolatum-free Cruelty-free Vegan Made in the USA

Aveda nutriplenish Deep Moisture Shampoo

What it is: A light-moisture treatment mask that surges all hair textures with nutrient-rich moisture without weighing hair down.Who it's for: Ideal for those with fine to medium hair and all textures.What it does: This treatment helps restore depleted, dull and dry hair with instant hydration and shine. Hair is left healthy-looking. It features the nutriplenish Superfood Complex, which contains nutrient-infused superfood ingredients to infuse hair with replenishing hydration. Pomegranate seed oil, rich in Omega 5, helps hydrate and revitalize dry hair. Mango butter softens, nourishes and adds shine, and coconut oil helps hair retain moisture, keeping it soft and moisturized. The mask features Aveda's own pure-fume aroma with notes of coconut extract, certified-organic ginger oil and cardamom oil with other pure flower and plant essences.Research results:In a consumer test on 134 women after four weeks of use:- 97% said hair felt more managable- 95% said hair felt softer- 93% said hair felt moisturized, nourished, replenished and restored- 90% said hair looked healthierHow to use: Use weekly as an ultra-hydrating treatment after shampooing as usual. Smooth through damp hair from roots to tip. Leave on for 2-5 minutes. Rinse thoroughly.Pro tips: Use as an overnight conditioning treatment or as a leave-in hair mask. For a sensorial, spa-like experience, apply a hot towel over the hair mask and relax. Paraben-free; silicone-free; mineral oil-free; synthetic fragrance-free Cruelty-free Vegan Made in the USA

Aveda nutriplenish Treatment Masque

What it is: A vegan, plant-powered smoothing shampoo that gently cleanses, moisturizes and softens hair.Who it's for: All hair types.What it does: The first step in reducing frizzy hair when you want to maintain a smooth, sleek and shiny look. This plant-powered smoothing shampoo gently cleanses, moisturizes and softens hair improving hair manageability and preventing flyaways. The luxurious lathering shampoo utilizes a revolutionary dual-action technology to repel humidity and smooth the surface of every strand. How to use: Massage into wet hair, from roots to ends and rinse well. Silicone-free Vegan Cruelty-free Made in the USA

Aveda smooth infusion Anti-Frizz Shampoo

Product Details A lightweight complex Aveda's Men's Liquid Pomade provides medium hold while maintaining natural movement. Extra moisture leaves hair looking natural and full of shine while the rich spicy and refreshing aroma makes it a delight to use day or night.

What it is: A detangling mask that moisturizes, fights frizz and improves the look of curls.Who it's for: Ideal for those with wavy (2A, 2B, 2C) or tight (3A, 3B, 3C) hair.What it does: It's formulated with certified organic babassu oil and shea butter, which separate the most tangled curls. How to use: Smooth evenly through damp hair from roots to ends after cleansing. Leave in for five minutes. Rinse thoroughly. Paraben-free; sulfate-free; phthalate-free Cruelty-free Made in the USA

Aveda be curly Intensive Detangling Masque

What it is: A scalp revitalizer for men to help invigorate your scalp and thicken your hair at the root.What it is: It's formulated with a potent blend of plant actives that work to thicken and invigorate hair and scalp when massaged in. How to use: Apply in a straight line from front to back on the center, left and right sides of your scalp once daily. Massage in. Do not rinse. Cruelty-free Made in the USA

Aveda invati menâ„¢ Scalp Revitalizer

What it is: A lightweight shampoo that exfoliates, purifies and renews the scalp.Who it's for: Ideal for those with fine, thinning hair with normal-to-oily scalp types.What it does: Formulated to reduce hair loss when used with other products in the invati advanced system, this light shampoo contains wintergreen-derived salicylic acid to help remove buildup that can clog pores. A blend of Ayurvedic herbs including ginseng and certified-organic turmeric invigorate the scalp when massaged in. Hair is left clean with a weightless feel. How to use: Massage into wet hair and scalp. Rinse. Paraben-free; silicone-free; mineral oil-free; petrolatum-free; formaldehyde-free; animal ingredient-free; synthetic fragrance-free; gluten-free Safe for color-treated hair Cruelty-free Made in the USA

Aveda invati advanced Exfoliating Shampoo Light

What it is: A 98% naturally derived silicone-free conditioner that instantly detangles, adds shine and provides weightless, long-lasting nourishment.What it does: It's formulated with abyssinian oil and features the brand's signature calming aroma, which contains 25 pure flower and plant essences including certified organic lavender, petitgrain and ylang-ylang. How to use: Massage into wet hair after shampooing. Rinse. Receive a free pump with your purchase of a 33.8 oz. bottle Paraben-free; silicone-free; gluten-free; synthetic fragrance-free; mineral oil-free; petrolatum-free; formaldehyde-free; animal ingredient-free Cruelty-free Imported

Aveda shampure Nurturing Conditioner

What it is: A sulfate-free, low-lather conditioning wash filled with certified organic babassu oil.Who it's for: Ideal for those with wavy (2A, 2B, 2C) or tight (3A, 3B, 3C) hair.What it does: It gently cleanses your scalp and moisturizes your curls for up to three days while reducing frizz and leaving curls soft and defined. How to use: Apply a generous amount of Co-Wash where you need conditioning-from mid-length to ends-and then work toward the roots. Massage into your scalp. Make sure you've covered your curls completely, then rinse. Repeat if needed. Receive a free pump with your purchase of a 33.8 oz. bottle Paraben-free; sulfate-free; phthalate-free Cruelty-free

Aveda be curly Co-Wash

What it is: A treatment that helps to instantly repair and protect hair from heat styling. What it does: This 98% naturally-derived formula from plants, non-petroleum minerals or water is a leave-in treatment that instantly repairs the integrity of the hair's surface. When used daily, it helps to reduce breakage by 90% in just one week. It also helps to protect hair against breakage and thermal damage from heat up to 450°. It's formulated with quinoa protein to help give you stronger, longer hair, while macadamia, a conditioning oil, helps smooth the hair surface. It also contains soy, which helps to nourish the hair. The treatment features the brand's signature pure-fume™ aroma, with certified organic bergamot, mandarin, ylang-ylang and other pure flower and plant essences. How to use: Work a small amount of product in your hands. Apply through damp hair and comb to distribute. Do not rinse out. Style. 3.4 oz. Paraben-free; mineral oil-free; petrolatum-free; formaldehyde-free; synthetic fragrance-free; animal ingredient-free Cruelty-free

Aveda damage remedy Daily Hair Repair

What it is: A product that is the foundation for any style and is designed for use as a pre-styling tool to protect hair from combing, heat and sun damage.Who it's for: All hair types.What it does: It protects against thermal damage, reduces breakage from combing and helps protect against UV damage. How to use: Spray liberally on towel-dried hair to help protect from heat styling. Blow-dry and style as desired with your favorite Aveda styling product. 8.5 oz. Paraben-free; sulfate-free; phthalate-free Cruelty-free

Aveda brilliant damage control

What it is: A rich cream formula that defines texture and seals in moisture on medium to coarse hair.What it does: Apply to dry hair to create definition. Certified organic aloe and other plant humectants add brilliant shine, too. How to use: Apply a small amount of brilliant™ universal styling cream to dry hair. Distribute evenly with a paddle brush. Brush, curl or straighten for style formation with incredible shine. Apply to clean, conditioned, damp hair for light control and brilliant shine. 5 oz. Paraben-free; sulfate-free; phthalate-free Cruelty-free

Aveda brilliant Universal Styling Cream

What it is: A spray designed to enhance curls, tame frizz and heighten shine.Who it's for: Ideal for those with wavy (2A, 2B, 2C) or tight (3A, 3B, 3C) hair.What it does: Its wheat protein blend expands when hair is wet, then retracts when hair is dry to lock in curls or waves. How to use: Twist the nozzle to unlock, then spray 10-12 inches from damp or dry hair to lock in perfect curls with flexible hold. If the nozzle clogs, run it under hot water. 6.7 oz. Paraben-free; sulfate-free; phthalate-free Cruelty-free

Aveda be curly Curl Enhancing Spray

What it is: A shampoo that gently exfoliates, cleanses and renews the scalp with wintergreen-derived salicylic acid, removing buildup.Who it's for: Ideal for those with medium-to-thick, thinning hair.What it does: This nourishing, color-safe shampoo cleanses the hair and detangles to help protect from breakage during shampooing. It creates an optimal foundation for thicker, fuller hair. A blend of Ayurvedic herbs including ginseng and certified-organic turmeric invigorates the scalp when massaged in. When used as a part of the invati advanced system, it helps reduce hair loss. This shampoo also features the brand's pure-fume™ aroma, with notes of certified-organic lavender, rosemary, geranium, vanilla and other pure flower and plant essences. How to use: Massage the shampoo into wet hair and scalp, then rinse. Paraben-free; sulfate-free; petrolatum-free; formaldehyde-free; animal ingredient-free; synthetic fragrance-free; gluten-free Safe for color-treated hair Cruelty-free Made in the USA

Aveda invati advanced Exfoliating Shampoo Rich

What it is: A thickening foam that instantly plumps each individual hair strand for thicker, fuller, more voluminous hair from roots to ends.Who it's for: Ideal for those with fine to medium hair types.What it does: It also adds flexible shine and hold that lasts all day, while fighting frizz and protecting hair from blow-drying. It helps reinforce fragile, thinning hair, and won't build up or weigh hair down. The formula features Aveda's own pure-fume aroma with notes of certified-organic lavender, rosemary, geranium, vanilla and other pure flower and plant extracts. How to use: Do not shake the bottle. Pump 3-5 times into your hands and emulsify. Distribute evenly through damp hair from roots to ends, then blow-dry and style. Paraben-free; silicone-free; mineral oil-free; petrolatum-free; drying alcohol-free Made in the USA

Aveda invati Advanced Thickening Foam

What it is: A multibenefit, bond-building styling cream that creates an invisible outer layer around hair to protect it from future damage.Who it's for: All hair types. Safe for naturally textured, color-treated and chemically processed hair.What it does: It builds new hydrogen bonds deep in the hair's cortex to strengthen hair, and it smoothes the cuticle to aid in detangling. The treatment protects hair from thermal damage up to 450 degrees while shielding from future breakage and damage caused by styling. Aveda's own pure-fume™ aroma features certified organic ylang-ylang, rose and marjoram, along with other pure flower and plant essences. How to use: Apply to damp hair. Do not rinse. Style as desired. 5 oz. Paraben-free; silicone-free; mineral oil-free; synthetic fragrance-free Safe for color-treated and chemically processed hair Cruelty-free Vegan Made in the USA

Aveda botanical repair Bond Building Styling Creme

What it is: A shampoo that delivers nutrient-powered hydration to hair to help leave it fuller and visibly healthier.Who it's for: Ideal for those with dry hair that is straight or wavy (2A, 2B, 2C) hair.What it does: Formulated to gently cleanse without stripping the hair, this shampoo contains omega-5-rich organic pomegranate oil, which nourishes dry, depleted hair. Certified organic coconut oil with a low molecular weight easily penetrates your hair to help moisturize, while mango butter, which is packed with fatty acids, helps nourish to leave your hair soft and smooth. Oat extract helps give the formula a sumptuous, creamy feel. The shampoo also features the brand's own pure-fume aroma with notes of cocoa, certified organic ginger, cardamom and other pure flower and plant essences. How to use: Massage into wet hair from roots to ends. Rinse. Follow with conditioner. Paraben-free; sulfate-free; silicone-free; gluten-free; mineral oil-free; petrolatum-free Cruelty-free Vegan Made in the USA

Aveda Nutriplenish Light Moisture Shampoo

What it is: A lightweight treatment that conditions and replenishes moisture for full, visibly healthier hair.Who it's for: Ideal for those with dry hair that is straight or wavy (2A, 2B, 2C).What it does: It's formulated with omega-5-rich organic pomegranate oil to nourish dry, depleted hair, while certified organic coconut oil with a low molecular weight easily penetrates hair to help moisturize. Mango butter, which is packed with fatty acids, helps nourish to leave hair soft and smooth. Oat extract gives the conditioner a sumptuous, creamy feel. How to use: Massage into wet hair from roots to ends after shampooing. Rinse. Receive a free pump with your purchase of a 33.8 oz. bottle Paraben-free; sulfate-free; silicone-free; gluten-free; mineral oil-free; petrolatum-free Cruelty-free Vegan Made in the USA

Aveda Nutriplenish Light Moisture Conditioner

What it is: A rich cream mask that delivers nutrient-rich moisture and hydration to all hair types.Who it's for: Ideal for those with medium to thick hair of any texture.What it does: It deeply nourishes and restores depleted, dull and dry hair with nutrient-infused hydration and shine. Hair is left with a healthy-looking appearance and is soft and smooth to the touch. It's formulated with the brand's nutriplenish Superfood Complex to help infuse hair with replenishing hydration. Pomegranate seed oil, rich in Omega 5, helps hydrate and revitalize dry hair. Mango butter softens, nourishes and moisturizes hair, and coconut oil helps hair retain moisture so that it's soft. The mask features Aveda's own pure-fume aroma with cocoa extract, certified-organic ginger oil, cardamom oil and other pure flower and plant essences.Research results:In a consumer test on 134 women after four weeks of use:- 96% said hair felt softer and more manageable- 96% said hair looked replenished and restored- 94% said hair felt nourished and moisturized- 93% said hair had visible shineHow to use: Use weekly as an ultra-hydrating treatment. After shampooing, smooth the mask through damp hair from roots to tips. Leave on for 2-5 minutes. Rinse thoroughly.Pro tips: You can also use as an overnight conditioning treatment or leave-in hair mask. For a sensorial, spa-like experience, apply a hot towel over the hair mask and relax. Paraben-free; silicone-free; mineral oil-free; synthetic fragrance-free Safe for color-treated or chemically-processed hair Cruelty-free Vegan Made in the USA

Aveda nutriplenish Deep Moisture Treatment Mask

What it is: A multi-benefit blow-dry primer that cuts your dry time, leaving hair perfectly primed for styling. What it does: Naturally derived lactic acid from sugar beets helps smooth and seal the cuticle, allowing for enhanced fiber separation, increasing air flow around the fibers to decrease dry time. It also helps reduce breakage while moisturizing hair to protect against thermal damage. It features the brand's pure-fume aroma, with certified organic mandarin, star anise, ylang-ylang and other pure flower and plant essences. How to use: Shake well. Section clean, towel-dried hair into four quadrants. Spray each quadrant until saturated. Comb through. Blow-dry hair. 6.7 oz. Cruelty-free Made in the USA

Aveda speed of light Blow Dry Accelerator Spray

What it is: A conditioner that instantly detangles to help prevent hair breakage, strengthening and repairing hair through the power of plants.Who it's for: All hair types and textures.What it does: This bond-building treatment lightly conditions hair without weighing it down, leaving it soft, smooth and shiny. It features the brand's pure-fume™ aroma, with notes of certified organic ylang-ylang, rose, marjoram and other pure flower and plant essences. How to use: Massage into wet hair. Rinse well. Paraben-free; silicone-free; mineral oil-free; synthetic fragrance-free Cruelty-free Vegan Made in the USA

Aveda botanical repair Strengthening Conditioner

What it is: A silicone-free leave-in treatment that helps dramatically reduce color fade for long-lasting vibrancy and color.Who it's for: Ideal for color-treated hair and fine to medium hair types.What it does: The light leave-in treatment is specially formulated with lightweight conditioning oils that are ideal for fine to medium hair types. High-performance plant-power protection for color-treated hair protects color from water fade. A weightless seal helps keep tones vibrant, color-true and luminous, wash after wash. It also protects color from heat fade and works as a heat-protection spray, protecting against heat damage from styling (up to 450°F), which impacts color radiance.Key ingredients:- Sand ginger, a naturally derived UV filter, protects colored-treated hair from drying effects of the sun- A combination of botanicals helps to protect color-treated hair while leaving it silky, soft and radiant- Certified organic apricot and avocado oils work together to nourish, smooth and seal the cuticle, helping to lock in beautiful, radiant color- Aroma featuring Aveda's own Pure-Fume aroma with osmanthus, certified organic orange, cypress, cedarwood and other pure flower and plant essencesHow to use: Apply to damp hair. Do not rinse. Style as desired. Paraben-free; phthalate-free; sulfate-free; silicone-free; mineral oil-free; petrolatum-free; paraffin-free; formaldehyde-free; triclosan-free; triclocarban-free Made in the USA

Aveda Color Control Leave-In Treatment

What it is: A luxurious shampoo that cleanses while helping to strengthen and repair damaged hair with the power of plants.Who it's for: All hair types and textures.What it does: The bond-building shampoo helps improve hair strength while gently removing excess sebum, product buildup and pollution, which can damage hair. It features the brand's pure-fume™ aroma, with notes of certified organic ylang-ylang, rose, marjoram and other pure flower and plant essences. How to use: Massage into wet hair, then rinse well. Paraben-free; sulfate-free; silicone-free; mineral oil-free; synthetic fragrance-free Cruelty-free Vegan Made in the USA

Aveda botanical repair Strengthening Shampoo

What it is: A nutrient-rich styling foam that hydrates, adds natural shine and delivers flake-free soft hold for visibly healthy hair. Who it's for: Ideal for medium to thick hair of all textures. Safe for color-treated and chemically processed hair.What it does: The flake-free styling foam hydrates with soft hold while also providing conditioning, nourishing and softening benefits powered by plants. Hair is left lush, visibly healthier and naturally shiny without any stiffness or build-up. Provides heat protection from thermal styling up to 450°F. Features the nutriplenish superfood complex including coconut oil with low molecular weight that easily penetrates hair to help moisturize. Aveda's own pure-fume™ aroma includes notes of cocoa, certified-organic ginger, cardamom and other pure flower and plant essences. How to use: Do not shake. Apply evenly through damp hair. Air dry, blow dry, diffuse or sit under dryer until dry to set. 6.7 fl. oz. Cruelty-free Paraben-free; petrolatum-free; phthalate-free; silicone-free; sulfate-free; synthetic fragrance-free; mineral oil-free Vegan Made in the USA

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Aveda Men pure-formance Pomade

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