Types 2-4 curly hair Safe for colortreated and chemically treated hair Product Aesthetics: A buttery, rich leavein cream that melts into hair without weighing it down. How to Use: Work a generous amount of product into wet or damp hair from root to ends. Do not rinse. Reapply as needed. Apply Curl Butter as a leavein to completely wet hair to lock in moisture. Work through hair and detangle in sections for even distribution. Key Ingredients: Shea Butter, Jojoba Esters amp; OliveDerived Esters: A superhydrating combo that helps to soften hair and provides lightweight moisture without weighing down curls Selaginella Lepidophylla Extract ("Resurrection Plant" or "Rose of Jericho"): A specialty botanical plant active that attracts moisture to parched curls to bring them back to life Multifaceted UV/Solar Protection Complex: An antipollution active that is known to provide color and heat protection

Virtue Curl Leave-In Butter

Conditioner for hydrating, softening, and smoothing hair. Features Alpha Keratin 60ku®, pink pomelo, and shea butter. Free of parabens, sulfates, phthalates, gluten, and synthetic dyes. Vegan, cruelty-free, and color-safe. Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride, Dimethicone, Cetyl Alcohol, PEG-8 Dimethicone, Stearamidopropyl Dimethylamine, Isododecane, Hydrogenated Ethylhexyl Olivate, Cetyl Esters, Ethylhexylglycerin, Parfum (Fragrance), Keratin, Panthenol, Glycerin, Butyrospermum Parkii (Shea) Butter, Hydrogenated Olive Oil Unsaponifiables, Helianthus Annuus (Sunflower) Seed Oil, Oryza Sativa (Rice) Bran Extract, Amaranthus Caudatus Seed Extract, Jojoba Esters, Moringa Oleifera Seed Oil, Madecassoside, Rosmarinus Officinalis (Rosemary) Leaf Extract, Tocopherol, Hydrolyzed Adansonia Digitata Seed Extract, Quercus Petraea Fruit Extract, Zea Mays (Corn) Starch, Asiaticoside, Citrus Paradisi (Grapefruit) Fruit Extract, Cynara Scolymus (Artichoke) Leaf Extract, Hydrolyzed Quinoa, Cystoseira Compressa Extract, Cystine Bis-PG-Propyl Silanetriol, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Hydrolyzed Linseed Extract, Pisum Sativum (Pea) Extract, Tocopheryl Acetate, Propanediol, Caprylyl Glycol, Diisostearyl Malate, Isopropyl Alcohol, Ceteareth-20, Polysorbate 60, Dimethiconol, Hydroxyethylcellulose, Polysorbate 20, Polysilicone-15, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Sodium Dilauramidoglutamide Lysine, Butylene Glycol, Phenoxyethanol, Benzyl Alcohol, Chlorphenesin, Benzoic Acid, Sorbic Acid, Disodium EDTA, BHT, Citric Acid, Sodium Nitrate, Alcohol, Sodium Benzoate, Glyoxal, Gluconolactone, Potassium Sorbate, Phenethyl Alcohol, Calcium Gluconate, Dehydroacetic Acid, Sodium Chloride, Limonene, Linalool.

Virtue Smooth Conditioner, 200 mL

Sodium Hyaluronate + Red Algae Extract: Provides a sheer "moisture shield" to thicken hair and keep the fibers supple Ricebased Humectants: Provide lightweight hydration to the hair, plumping and smoothing the shaft without weighing hair down. Biomimetic Signal Peptides: Nourish and calm the scalp to help create a healthy environment for hair growth

Virtue Flourish Shampoo for Thinning Hair 8oz

Virtue® Healing Oil is a lightweight serum that infuses hair with an instant dose of health and shine. Each nourishing drop is concentrated with our proprietary hairhealing Alpha Keratin 60ku®, plus three super oils and added active vitamins. 1.7 oz./ 50

Virtue 1.7 oz. Virtue&#174 Healing Oil

A broad range of soft waves to highly textured curl patterns. Safe for colortreated and chemically treated hair How to Use:Wet hair thoroughly, work a quartersize amount of shampoo into palms, and emulsify with water, working into a lather before applying. Massage shampoo into hair and scalp to form a rich lather. Rinse and repeat if necessary. For best results follow with Virtue® Curl Conditioner. Key Ingredients:WaterSoluble Jojoba Oil Provides moisture and hydration to enhance shine, compatibility, and detangling. Specialty Carob Gum (Ceratonia Siliqua) Forms a sheer film to lock in moisture. VegetableDerived Polymer (from Lond Bean) Facilitates curl formation and definition. Specialty Rice Protein amp; Extract with Sunflower Seed Oil Provide solar protection from the drying and damaging effects of UV rays.

Virtue 8 oz. Curl Shampoo

Face + Body by Virtue The best part of 'hair-wash day' Thickening conditioner Designed to add volume Suitable for colored hair Ideal for fine hair types Cream formula Alpha keratin protein helps to add volume and density to fine, limp hair strands Pink pomelo is rich in Vitamin A, C, B1 and zinc to help improve hair's vitality Product is non-returnable for hygiene reasons

Virtue Full Conditioner 200ml-No color

What It Is:A conditioner that thickens hair with each use without weighing hair down. It deeply moisturizes, creating lasting lift, body and luster.What It'S For:- All hair types looking for a boost in volume or density in strands, especially fine hair.- Safe for color-treated and chemically treated hair.What It Does:Infused with the first-of-its-kind Alpha Keratin 60ku protein, Full Conditioner was specifically developed to add volume and density to fine hair. This lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time.Key Ingredients:- Phospholipids: Molecules derived from natural soybeans that help fight frizz and protect against humidity.- Pink Pomelo (Conditioner): A nutrient-rich citrus fruit full of vitamin A, C, B1 and zinc to give hair a shot of vitality.- Artichoke Leaf (Conditioner): A nurturing botanical loaded with lipids and protein to help seal and strengthen hair's cuticle.Free Of...- Parabens- Sulfates- Phthalates- Gluten- Synthetic colors and dyes- Animal crueltyHow To Use It:Appy conditioner to wet hair, work through evenly, rinse.Clinical Results*:- 84% said their hair felt thicker.- 87% said their hair had more body.- 86% said their hair looked fuller.*Consumer perception study of 55 women after 1 week/7 uses.

Virtue Full Conditioner 6.7 oz.

Virtue Recovery Conditioner is a rich, luxurious conditioner that helps bring damaged hair back to life. It reconstructs frayed cuticles and brittle ends, infusing hair with softness, shine and manageability. Formulated with first-of-its-kind Alpha Keratin 60ku, Recovery Shampoo and Recovery Conditioner behave like high-powered treatment products, depositing keratin protein directly into the hair. They work hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals and color treatment. The fragrance is a rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.

Virtue Recovery Conditioner, 6.7 oz.

Virtue Full Conditioner thickens hair with each use without weighing hair down. It deeply moisturizes the hair, creating lasting lift, body and luster. Infused with Virtue's first-of-its-kind Alpha Keratin 60ku protein, Full Shampoo and Full Conditioner were specifically developed to add volume and density to fine, limp hair strands. These extraordinarily lightweight formulas help build volume from the inside out and will continue to improve the health of hair over time. The fragrance is a revitalizing citrus floral blend of leafy greens, flowers and fruit, including white pear notes, stimulating spearmint leaf and bright, lemon essential oils.

Virtue Full Conditioner, 6.7 oz.

What It Is:A rich, luxurious conditioner that helps bring damaged hair back to life. It reconstructs frayed cuticles and brittle ends, infusing hair with softness, shine and manageability.What It'S For:- All hair types, especially hair that's damaged or in need of extra care.- Perfect for stressed-out hair that's been dehydrated from heat styling or chemical treatments.- Safe for color-treated and chemically treated hair.What It Does:Formulated with the first-of-its-kind Alpha Keratin 60ku, this conditioner behaves like a high-powered treatment product, depositing pure, human keratin protein directly into the hair. It works hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals and color treatment.Key Ingredients:- Hydrolyzed Quinoa: This plant-based protein is a remarkable ingredient for hair, enhancing color, moisture retention and shine.- Baobab Seed Oil: From the African Tree of Life (known for its ability to store water), this rich, silky oil can act as an intense emollient for dry, damaged hair.- Grapefruit Extract: Loaded with vitamin C and antioxidants, it helps revitalize the scalp and returns hair's vibrancy and shine.Free Of...- Parabens- Sulfates- Phthalates- Gluten- Synthetic colors and dyes- Animal crueltyHow To Use It:Apply conditioner to wet hair, work through evenly, rinse.

Virtue Recovery Conditioner 6.7 oz.

Face + Body by Virtue The best part of 'hair-wash day' Strengthening conditioner Designed to reconstruct frayed cuticles and brittle ends, infusing hair with softness, shine, and manageability Cream formula Product is non-returnable for hygiene reasons

Virtue Recovery Conditioner 200ml-No color

Virtue Flourish Conditioner For Thinning Hair is a lightweight hair strengthener, hydrator and detangler in one. It nourishes and thickens fine, fragile strands without weighing down hair. Growing hair is just the beginning. How you care for that new hair helps determine whether it survives. Powered by two groundbreaking keratin proteins, Flourish products cleanse, purify and enrich the scalp, creating fertile ground for new growth. As each new hair emerges, it's nourished and strengthened, reducing the rate of breakage and helping hair grow to maturity. The fragrance is a gentle, spa-like blend of aromatic herbs, bright citrus, clean flowers and balancing woods, with basil and patchouli essential oils for scalp care and healthy hair.

Virtue Flourish Conditioner For Thinning Hair, 6.7 oz.

Virtue Full Shampoo works to add volume while it cleanses. It dissolves excess oil, lifts the roots and plumps each strand for weightless, long-lasting body. Infused with Virtue's first-of-its-kind Alpha Keratin 60ku protein, Full Shampoo and Full Conditioner were specifically developed to add volume and density to fine, limp hair strands. These extraordinarily lightweight formulas help build volume from the inside out and will continue to improve the health of hair over time. The fragrance is a revitalizing citrus floral blend of leafy greens, flowers and fruit, including white pear notes, stimulating spearmint leaf and bright, lemon essential oils.

Virtue Full Shampoo, 8 oz.

Virtue Curl Conditioner weightlessly detangles, de-frizzes, nourishes and hydrates without weighing down curls. It repairs cuticle damage, rejuvenates elasticity and protects against humidity, heat and environmental damage for soft, silky and strong curls. Alpha Keratin 60ku works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that's more prone to breakage. The fragrance is a luxurious blend of juicy kumquat, grapefruit and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny and full of life.

Virtue Curl Conditioner, 6.7 oz.

Virtue Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and buildup to maintain the natural curl pattern. It protects against humidity, heat and environmental damage while mending and prepping hair for manageable, frizz-free styles. Alpha Keratin 60ku works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that's more prone to breakage. The fragrance is a luxurious blend of juicy kumquat, grapefruit and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny and full of life.

Virtue Curl Shampoo, 2 oz.

Virtue Full Shampoo, 17 oz.

Detangle, hydrate and protect hair from heat, humidity and environmental damage with nourishing Curl Shampoo, Curl Conditioner and Curl Leave-In Butter. Alpha Keratin 60ku works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that's more prone to breakage. The fragrance is a luxurious blend of juicy kumquat, grapefruit and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny and full of life.

Virtue 3-Pc. Curl Discovery Set

Get maximum lift with a hydrating kick with Virtue's volumizing and reviving Full Shampoo and Full Conditioner plus the best-selling Restorative Treatment Mask, an intensely moisturizing, three-minute mender for all hair types. Infused with Virtue's first-of-its-kind Alpha Keratin 60ku protein, Full Shampoo and Full Conditioner were specifically developed to add volume and density to fine, limp hair strands. These extraordinarily lightweight formulas help build volume from the inside out and will continue to improve the health of hair over time. The fragrance is a revitalizing citrus floral blend of leafy greens, flowers and fruit, including white pear notes, stimulating spearmint leaf and bright, lemon essential oils.

Virtue 3-Pc. Full Discovery Set

Repair and rejuvenate dry, damaged strands with the largest size (and highest value) of Virtue's best-selling Recovery Shampoo and Recovery Conditioner. The patented Alpha Keratin 60ku rebuilds and strengthens compromised strands by filling in cracks of damage while the rejuvenating formulas make hair hydrated, shinier and more resilient.

Virtue 2-Pc. Recovery Shampoo & Conditioner Pro-Size Set

Virtue Smooth Conditioner eliminates frizz with every shower. It soothes the cuticle, locks out humidity and locks in moisture, giving hair a brilliant luster. The moisture-rich conditioner is formulated with first-of-its-kind Alpha Keratin 60ku protein. The fragrance is a restorative blend of herbs, fruits and citrus, incorporating soothing lavender and fresh mint essential oils.

Virtue Smooth Conditioner, 60 ml

Virtue Recovery Shampoo works to rebuild damaged hair with each use. It gently dissolves daily buildup while filling in cracks of damage to leave hair healthy, soft and supple. Formulated with first-of-its-kind Alpha Keratin 60ku, the Recovery Shampoo and Recovery Conditioner behave like high-powered treatment products, depositing keratin protein directly into the hair. They work hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals and color treatment. The fragrance is a rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.

Virtue Recovery Shampoo, 8 oz.

Virtue Refresh Purifying Leave-In Conditioner is a lightweight mist that gently nourishes hair while it enhances manageability, reduces flyaways and shields against damage. It fights humidity to revive curl and reduce frizz and split ends, plus Virtue's Alpha Keratin 60ku protein leaves hair feeling silky soft without any added buildup. The fragrance is a juicy, refreshing citrus fragrance with hints of flowers and detoxifying tea, plus sweet orange and lemon essential oils for added shine.

Virtue Refresh Purifying Leave-In Conditioner, 150 ml

What It Is:Detangle, de-frizz, nourish, hydrate and protect curls from humidity, heat and environmental damage with these silicone- and sulfate-free formulas.Set Includes:- Curl Shampoo 2 oz.- Curl Conditioner 2 oz.- Curl Leave-In Butter 0.5 oz.What It'S For:- A broad range of soft waves to highly textured curl patterns.- Safe for color-treated and chemically treated hair.What It Does:- Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and buildup to main

Virtue Curl Discovery Set

Virtue Refresh Purifying Shampoo is a clarifying shampoo infused with Alpha Keratin 60ku designed to be hair's weekly detox. Formulated to gently remove excess oil, product residue and environmental irritants like pollution and smoke, this deep cleanser whisks away the impurities that strip hair of its life and luster. The fragrance is a juicy, refreshing citrus with hints of flowers and detoxifying tea, plus sweet orange and lemon essential oils for deep cleansing and added shine.

Virtue Refresh Purifying Shampoo, 120 ml

What It Is:A conditioner that turns unruly, frizz-prone strands into manageable hair on its best behavior.What It'S For:- All hair types, especially those with frizz-prone, wavy or curly hair.- Safe for color-treated and chemically treated hair.What It Does:Virtue Smooth Conditioner eliminates frizz with every shower. It soothes the cuticle, locks out humidity and locks in moisture, giving hair a brilliant luster.Formulated with first-of-its-kind Alpha Keratin 60ku protein, this conditioner duo acts as a powerful in-shower daily smoothing treatment for hair. It re-paves rough cuticles and reduces friction between each strand, tackling frizz at the source for hair care goes light-years beyond basic cleansing.Key Ingredients:- Phospholipids: Molecules derived from natural soybeans that help fight frizz and protect against humidity.- Gotu Kola: A multitasking Indian herb that promotes strength, smoothness and luster.- Pink Pomelo (Conditioner): A nutrient-rich citrus fruit full of vitamin A, C, B1 and zinc to give hair a shot of vitality.Free Of...- Parabens- Sulfates- Phthalates- Gluten- Synthetic colors and dyes- Animal crueltyHow To Use It:Apply conditioner to wet hair, work through evenly, rinse.

Virtue Smooth Conditioner 6.7 oz.

Virtue Smooth Shampoo works to both cleanse and refine textured hair. Infused with restorative ingredients, it de-frizzes strand by strand to seal in moisture and shine. This luxurious lathering shampoo is formulated with first-of-its-kind Alpha Keratin 60ku protein. The fragrance is a restorative blend of herbs, fruits and citrus, incorporating soothing lavender and fresh mint essential oils.

Virtue Smooth Shampoo, 60 ml

Virtue Smooth Conditioner, 200 ml

Virtue Full Conditioner, 17 oz.

Virtue Curl Shampoo, 8 oz.

What It Is:Flourish Shampoo for thinning hair delicately stimulates the scalp and removes buildup.What It'S For:Ideal for all women with thinning hair. Safe for chemically treated or colored hair.What It Does:It cleanses the hair shaft and clears debris from follicle openings, creating an environment for healthy growth.Key Ingredients:Alpha Keratin 60ku Clinical ProteinHow To Use It:Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck and working the lather through the ends. Rinse thoroughly.

Virtue Flourish Shampoo 8 oz.

What It Is:A shampoo that works to rebuild damaged hair with each use. It dissolves daily build-up while filling in cracks of damage to leave hair healthy, soft and supple.What It'S For:- All hair types, especially hair that's damaged or in need of extra care.- Perfect for stressed-out hair that's been dehydrated from heat or chemical treatments.- Safe for color and chemically treated hair.What It Does:Formulated with the first-of-its-kind Alpha Keratin 60ku, this shampoo behaves like a high-powered treatment product, depositing pure, human keratin protein directly into the hair. It fills cracks in the cuticle to heal hair and repair damage from heat, chemicals and color treatment.Key Ingredients:- Hydrolyzed Quinoa: This plant-based protein is a remarkable ingredient for hair, enhancing color, moisture retention and shine.- Baobab Seed Oil: From the African Tree of Life (known for its ability to store water), this rich, silky oil can act as an emollient for dry, damaged hair.- Grapefruit Extract: Loaded with vitamin C and antioxidants, it helps revitalize the scalp and returns hair's vibrancy and shine.Free Of...- Parabens- Sulfates- Phthalates- Gluten- Synthetic colors and dyes- Animal crueltyHow To Use It:Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather and rinse.

Virtue Recovery Shampoo 8 oz.

Virtue Smooth Shampoo, 240 ml

Virtue Flourish Shampoo For Thinning Hair delicately removes scalp buildup, cleanses the hair shaft and clears debris from follicle openings, creating an environment for healthy growth.    Growing hair is just the beginning. How you care for that new hair helps determine whether it survives. Powered by two groundbreaking keratin proteins, Flourish products cleanse, purify and enrich the scalp, creating fertile ground for new growth. As each new hair emerges, it's nourished and strengthened, reducing the rate of breakage and helping hair grow to maturity. The fragrance is a gentle, spa-like blend of aromatic herbs, bright citrus, clean flowers and balancing woods, with basil and patchouli essential oils for scalp care and healthy hair.

Virtue Flourish Shampoo For Thinning Hair, 8 oz.

What It Is:Turn frizz-prone hair into silky strands on their best behavior with Virtue Smooth Shampoo.What It'S For:- All hair types, especially those with frizz-prone, wavy or curly hair.- Safe for color-treated and chemically treated hair.What It Does:The luxurious lathering shampoo provides a soft and smooth finish. Formulated with first-of-its-kind Alpha Keratin 60ku protein, this shampoo acts as a powerful in-shower daily smoothing treatment for hair. It helps repave rough cuticles and reduce friction between each strand, tackling frizz at the source for hair care that goes light years beyond basic cleansing. The fragrance is a restorative blend of herbs, fruits and citrus, incorporating soothing lavender and fresh mint essential oils.Key Ingredients:- Phospholipids from soybeans help fight frizz and protect against humidity.- Gotu kola is a multitasking Indian herb that promotes strength, smoothness and luster.How To Use It:- Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, then rinse. Follow with Smooth Conditioner, then rinse thoroughly.- Tips: Because all Virtue shampoos are concentrated, it is recommended that you emulsify the shampoo in the palm of the hand with a splash of water and work it into a rich lather before applying to hair.Clinical Results:- 97% of women said their hair looked smoother.*- 97% of women said their hair looked healthier.*- 80% of women felt their hair looked smoother and more hydrated.***Consumer perception study of 51 women who used Smooth Shampoo, Smooth Conditioner and Un-Frizz Cream for 1 week (7 uses).**Consumer perception study of 45 women who used Smooth Shampoo and Smooth Conditioner for 2 weeks (10 uses).

Virtue Smooth Shampoo 2 oz.

Face + Body by Virtue For washing your hair, or when you need an excuse to stay in Cleansing shampoo Designed to provide a deep clean and whisk away the impurities Ideal for all hair types Product is non-returnable for hygiene reasons

Virtue Refresh Purifying Shampoo 120ml-No color

What It Is:A conditioner that weightlessly detangles, de-frizzes, nourishes and hydrates without weighing down curls.What It Does:Virtue Curl Conditioner repairs cuticle damage, rejuvenates elasticity and protects against humidity, heat and environmental damage for soft, silky and strong curls.Key Ingredients:- Alpha Keratin 60ku works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that's more prone to breakage.- Water-soluble jojoba oil provides moisture and hydration to enhance shine, compatibility and detangling.- Specialty carob gum (ceratonia siliqua) forms a sheer film to lock in moisture.- Vegetable-derived polymer (from long bean) facilitates curl formation and definition.- Specialty rice protein and extract with sunflower seed oil provide solar protection from the drying and damaging effects of Uv rays.Free Of...- Sulfates, parabens, phthalates, synthetic colors and dyes, gluten- Animal crueltyAbout The Brand:Virtue Curl is the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors and synthetic colorants.

Virtue Curl Conditioner 6.7 oz.

Face + Body by Virtue The best part of 'hair-wash day' Purifying conditioner Formulated to provide a deep clean and whisk away the impurities Cream formula Lightweight texture Contains charcoal powder to extract excess oil and impurities, hops extract, to purify and tone the scalp and a coconut fatty acid blend for hydration Product is non-returnable for hygiene reasons

Virtue Refresh Purifying Leave-in Conditioner 150ml-No color

Face + Body by Virtue For washing your hair, or when you need an excuse to stay in Moisturising shampoo Designed to lift excess oils and product build-up from hair Helps to maintain your natural curl pattern Ideal for.hair types Enriched with Alpha Keratin 60ku, rice protein and sunflower seed oil Product is non-returnable for hygiene reasons

Virtue Curl Shampoo 240ml-No color

What It Is:Treat, smooth and protect dry, damaged hair in an instant. Damage Reverse Serum is the only daily leave-in hair repair treatment that both reverses and fights future damage, reinforces hair strength and reduces breakage. Healing Oil, the first-and-only hair oil built with a powerful healing protein, smooths and protects dry, damaged hair in an instant, giving hair its healthiest shine one shake at a time.Set Includes:- Damage Reverse Serum 1.7 oz.- Healing Oil 0.6 oz.What It'S For:- A

Virtue Daily Damage Repair Essentials Set ($83 value)

What It Is:Repair and rejuvenate dry, damaged strands with the largest size (and highest value!) of Virtue's best-selling Recovery Shampoo and Conditioner. The patented Alpha Keratin 60ku protein rebuilds and strengthens compromised strands by filling in cracks of damage while the rejuvenating formulas make hair hydrated, shinier and more resilient. The fragrance features a rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.Set Includes:- Recovery Shampoo 17

Virtue Jumbo Size Recovery Shampoo & Conditioner Duo ($168 value)

What It Is:A shampoo that works to add volume while it cleanses. It dissolves excess oil, lifts the roots and plumps each strand for weightless body.What It'S For:- All hair types, especially fine, limp hair.- Safe for color-treated and chemically treated hair.What It Does:Infused with the first-of-its-kind Alpha Keratin 60ku protein, Full Shampoo was developed to add volume and density to fine, limp hair. This lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time.Key Ingredients:- Phospholipids: Molecules derived from natural soybeans that help fight frizz and protect against humidity.- Pink Pomelo (Conditioner): A nutrient-rich citrus fruit full of vitamin A, C, B1 and zinc to give hair a shot of vitality.- Artichoke Leaf (Conditioner): A nurturing botanical loaded with lipids and protein to help seal and strengthen hair's cuticle.Free Of...- Parabens- Sulfates- Phthalates- Gluten- Synthetic colors or dyes- Animal crueltyHow To Use It:Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather and rinse.Clinical Results*:- 84% said their hair felt thicker.- 87% said their hair had more body.- 86% said their hair looked fuller.*Consumer perception study of 55 women after 1 week/7 uses.

Virtue Labs Full Shampoo 8 oz.

Virtue's main ingredient, the patented and reparative Alpha Keratin 60ku, gives each product in this set an exceptional edge. Clinically proven to reverse damage, not just patch it, for all hair types, restoring hair to its healthiest state, this protein is paired with high-performing multitaskers to enhance strength, hydration, shine, protection and manageability of all hair types. Together, these two mane menders are more scientifically advanced than any other serum and oil on the market.

Virtue 2-Pc. Daily Damage Repair Essentials Set

What It Is:Turn up the volume on fine, flat hair for maximum movement and bounce. Virtue Full Shampoo works to add volume while it cleanses. It dissolves excess oil, lifts the roots and plumps each strand for weightless, long-lasting body.What It'S For:- All hair types looking for a boost in volume or density in strands. Especially great for fine, limp hair.- Safe for color-treated and chemically treated hair.What It Does:A light, lacy lather rinses clean without stripping or dehydrating hair. Infused with Virtue's first-of-its-kind Alpha Keratin 60ku protein, Full Shampoo was specifically developed to add volume and density to fine, limp hair strands. The extraordinarily lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time. The fragrance is a revitalizing citrus floral blend of leafy greens, flowers and fruit, including white pear notes, stimulating spearmint leaf and bright, lemon essential oils.Key Ingredients:Phospholipids derived from soybeans help fight frizz and protect against humidity.How To Use It:- Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, then rinse. Follow with Full Conditioner, then rinse thoroughly.- Tips: Because all Virtue shampoos are concentrated, it is recommended that you emulsify the shampoo in the palm of the hand with a splash of water and work it into a rich lather before applying to hair.Clinical Results:- 84% of women said their hair felt thicker.*- 87% of women said their hair had more body.*- 86% of women said their hair looked fuller.**Consumer perception study of 55 women who used Full Shampoo and Full Conditioner for 1 week (7 uses).

Virtue Full Shampoo 2 oz.

What It Is:Flourish Conditioner for thinning hair is a hair strengthener, hydrator and detangler all in one.What It'S For:Ideal for all shades of natural color and all shades of color-treated or highlighted hair, as well as silver and gray tone.What It Does:Specifically developed for fine, fragile strands, it nourishes and thickens each hair without weighing it down.Key Ingredients:Alpha Keratin 60ku Clinical ProteinHow To Use It:Apply to wet hair, massage in, then rinse.

Virtue Flourish Conditioner 6.7 oz.

What It Is:A shampoo to turn unruly, frizz-prone strands into manageable hair on its best behavior.What It'S For:- All hair types, especially those with frizz-prone, wavy or curly hair.- Safe for color-treated and chemically treated hair.What It Does:Virtue Smooth Shampoo works to both cleanse and calm unruly hair. Infused with restorative ingredients, it refines and de-frizzes strand by strand to seal in moisture and shine.Formulated with first-of-its-kind Alpha Keratin 60ku protein, this shampoo acts as a powerful in-shower daily smoothing treatment for hair. It re-paves rough cuticles and reduces friction between each strand, tackling frizz at the source for hair care goes light-years beyond basic cleansing.Key Ingredients:- Phospholipids: Molecules derived from natural soybeans that help fight frizz and protect against humidity.- Gotu Kola: A multitasking Indian herb that promotes strength, smoothness and luster.- Pink Pomelo (Conditioner): A nutrient-rich citrus fruit full of vitamin A, C, B1 and zinc to give hair a shot of vitality.Free Of...- Parabens- Sulfates- Phthalates- Gluten- Synthetic colors and dyes- Animal crueltyHow To Use It:Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather and rinse.

Virtue Smooth Shampoo 8 oz.

What It Is:Turn up the volume on fine, flat hair for maximum movement and bounce. Virtue Full Conditioner thickens hair with each use without weighing hair down. It deeply moisturizes the hair, creating lasting lift, body and luster.What It'S For:- All hair types looking for a boost in volume or density in strands. Especially great for fine, limp hair.- Safe for color-treated and chemically treated hair.What It Does:Infused with Virtue's first-of-its-kind Alpha Keratin 60ku protein, Full Conditioner was specifically developed to add volume and density to fine, limp hair strands. The extraordinarily lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time. The lightweight cream conditioner won't leave hair tangly or tight. The fragrance is a revitalizing citrus floral blend of leafy greens, flowers and fruit, including white pear notes, stimulating spearmint leaf and bright, lemon essential oils.Key Ingredients:- Phospholipids derived from soybeans help fight frizz and protect against humidity.- Pink pomelo is a nutrient-rich citrus fruit full of vitamins A, C and B1, plus zinc. It gives hair a shot of vitality.- Artichoke leaf is a nurturing botanical loaded with lipids and protein to help seal and strengthen hair's cuticle.Clinical Results:- 84% of women said their hair felt thicker.*- 87% of women said their hair had more body.*- 86% of women said their hair looked fuller.**Consumer perception study of 55 women who used Full Shampoo and Full Conditioner for 1 week (7 uses).

Virtue Full Conditioner 17 oz.

WHAT IT IS Three-piece hair rejuvenation treatment set. Made in USA. THREE-PIECE SET INCLUDES: Flourish shampoo for thinning hair, 2 oz. Virtue flourish conditioner for thinning hair, 2 oz. Flourish density booster, 2 oz. WHAT IT DOES A 100% drug-free, a botanical-based regimen that fuels fatigued follicles, nourishes the scalp and thickens each hair. Our three-step system includes the shampoo for thinning hair, conditioner for thin. Womens - Beauty > Saks Off 5th. Virtue.

Virtue Women's 3-Piece Hair Rejuvenation Treatment Set

What It Is:A 100% drug-free, botanical-based regimen that fuels fatigued follicles, nourishes the scalp and thickens each hair. The regimen is ideal for mild to moderate thinning and those seeking a more natural solution.Set Includes:- Flourish Shampoo- Flourish Conditioner- Flourish Density BoosterWhat It Does:Ideal for women with mild to moderate hair loss due to hereditary factors, hormonal factors (including recent pregnancy), nutritional deficiencies or stress. Safe for chemically treated or colored hair.Key Ingredients:- Alpha Keratin: A large, spring-shaped protein, it nourishes the scalp microbiome, repairs damage along the hair fiber and reinforces hair strength.- Gamma Keratin: Small, globular keratins that provide hair with elasticity and flexibility.- Larch Wood Extract: Encourages the initiation of the anagen growth phase. Has been shown to be more effective than Minoxidil.How To Use It:- Shampoo: Work into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck and working through the ends. Rinse thoroughly.- Conditioner: Work between palms, then apply to wet hair from mid-shaft to ends. Leave in for 1-3 minutes before rinsing thoroughly.- Density Booster: On damp or dry hair, lift hair into sections and spray directly onto scalp. Gently massage in and do not rinse.

Virtue Flourish Nightly Intensive Hair Rejuvenation Treatment - 30 Days

What It Is:Virtue Dry Shampoo is a weightless spray that absorbs buildup and revives style with each use. This invisible, clean aerosol spray dispenses as a dry mist that works to soak up excess oils while adding health-boosting Alpha Keratin 60ku, leaving hair and scalp refreshed and clean to the touch.What It'S For:- All hair types and shades that need refreshing.- Perfect for extending blowouts and style.- Safe for color-treated and chemically treated hair.What It Does:This invisible, super-light formula truly cleanses the hair while it enhances scalp health. Created without any heavy styling ingredients that can add more buildup, it's a reinvigorating pick-me-up for hair in need of a refresh. It features a light, uplifting blend of essential oils and extracts, including lemon (known for energizing the scalp) and cedar leaf and orange essential oils for long-lasting freshness.Key Ingredients:- Tapioca starch is a non-gmo starch with exceptional oil absorption properties. It brushes cleanly from hair.- Kaolin is a highly refined, pure clay that helps remove impurities from hair.

Virtue Dry Shampoo 4.5 oz.

Virtue Full Shampoo 17 oz.

WHAT IT IS Curl conditioner. 6.7 oz. Made in USA. WHAT IT DOES Virtue® curl conditioner weightlessly detangles, de-frizzes, nourishes, and hydrates without weighing down curls. It repairs cuticle damage, rejuvenates elasticity, and protects against humidity, heat, and environmental damage for soft, silky, and strong curls. HOW TO USE IT Apply a generous amount of conditioner between palms and massage into hair, starting from the ends and working. Womens - Beauty > Saks Off 5th. Virtue. Size: 6.7 Oz..

Virtue Women's Curl Conditioner

Face + Body by Virtue The best part of 'hair-wash day' Nourishing conditioner Designed to smooth and detangle hair Suitable for curly hair types Cream formula Alpha Keratin works alongside hydrators and curl-optimizing polymers to support elasticity and damaged cuticles Product is non-returnable for hygiene reasons

Virtue Curl Conditioner 200ml-No color

What It Is:Turn frizz-prone hair into silky strands on their best behavior. Virtue Smooth Conditioner eliminates frizz with every shower. It soothes the cuticle, locks out humidity and locks in moisture, giving hair a brilliant luster.What It'S For:- All hair types, especially those with frizz-prone, wavy or curly hair.- Safe for color-treated and chemically treated hair.What It Does:The moisture-rich conditioner adds slip and hydration as you rinse. Formulated with first-of-its-kind Alpha Keratin 60ku protein, this conditioner acts as a powerful in-shower daily smoothing treatment for hair. It helps repave rough cuticles and reduce friction between each strand, tackling frizz at the source for hair care that goes light years beyond basic cleansing. The fragrance is a restorative blend of herbs, fruits and citrus, incorporating soothing lavender and fresh mint essential oils.Key Ingredients:- Phospholipids derived from soybeans help fight frizz and protect against humidity.- Gotu kola is a multitasking Indian herb that promotes strength, smoothness and luster.- Pink pomelo is a nutrient-rich citrus fruit full of vitamins A, C and B1, plus zinc. It gives hair a shot of vitality.Clinical Results:- 97% of women said their hair looked smoother.*- 97% of women said their hair looked healthier.*- 80% of women felt their hair looked smoother and more hydrated.***Consumer perception study of 51 women who used Smooth Shampoo, Smooth Conditioner and Un-Frizz Cream for 1 week (7 uses).**Consumer perception study of 45 women who used Smooth Shampoo and Smooth Conditioner for 2 weeks (10 uses).

Virtue Smooth Conditioner 2 oz.

Virtue Full Shampoo, 2 oz.

Virtue Refresh Dry Shampoo is a weightless spray that absorbs buildup and revives style with each use. This invisible aerosol spray dispenses as a dry mist that works to soak up excess oils while adding health-boosting Alpha Keratin 60ku, leaving hair and scalp refreshed and clean to the touch. The fragrance is a light, uplifting blend of essential oils and extracts, featuring lemon, known for energizing the scalp, and cedar leaf and orange essential oils for long-lasting freshness.

Virtue Refresh Dry Shampoo, 4.5 oz.

Virtue Full Conditioner 2 oz.

What It Is:Turn up the volume on fine, flat hair for maximum movement and bounce.Set Includes:- Full Shampoo 2 oz.- Full Conditioner 2 oz.- Restorative Treatment Mask 0.5 oz.What It'S For:- All hair types looking for a boost in volume or density in strands. Especially great for fine, limp hair.- Safe for color-treated and chemically treated hair.What It Does:- Full Shampoo works to add volume while it cleanses. It dissolves excess oil, lifts the roots and plumps each strand for weightless, long-

Virtue Full Discovery Set

Virtue Full Conditioner, 2 oz.

What It Is:Virtue Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and buildup to maintain the natural curl pattern.What It'S For:- A broad range of soft waves to highly textured curl patterns.- Safe for color-treated and chemically treated hair.What It Does:The luxurious, creamy lathering shampoo maintains hair's natural hydration. It protects against humidity, heat and environmental damage while mending and prepping hair for manageable, frizz-free styl

Virtue Curl Shampoo 2 oz.

What It Is:Give hair an instant dose of smooth with this transformative treatment.What It'S For:- Hair prone to frizz or likely to react in humidity.- Curly hair seeking frizz-free curl definition.- Safe for color-treated and chemically treated hair.What It Does:Virtue Un-Frizz Cream is a leave-in treatment cream that instantly transforms hair's texture. It works to condition and smooth hair, wet or dry, eliminating frizz and locking out humidity to keep it sleek all day.Patented Alpha Keratin 60ku protein binds directly to the hair, filling and smoothing cracks along the cuticle, no chemical treatments or heavy waxes needed. It adjusts to the unique needs of any hair type-straight hair becomes sleeker, wavy hair grows smoother, curls gain definition and frizz is tamed.Key Ingredients:- Pink Pomelo: A nutrient-rich citrus fruit full of vitamin A, C, B1 and zinc to give hair a shot of vitality.- Phospholipids: Derived from natural soybeans to help fight frizz and protect against humidity.- Gotu Kola: A multitasking Indian herb that promotes strength, smoothness and luster.Free Of...- Parabens- Sulfates- Phthalates- Gluten- Synthetic colors and dyes- Animal crueltyHow To Use It:Apply a quarter size amount to clean, damp hair from roots to ends. Blow dry for a smooth finish or air dry to enhance natural texture.

VirtueCurl Discovery Set

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Product Info

Virtue Curl Discovery Set

Virtue 3-Pc. Curl Discovery Set