Virtue® Healing Oil is a lightweight serum that infuses hair with an instant dose of health and shine. Each nourishing drop is concentrated with our proprietary hairhealing Alpha Keratin 60ku®, plus three super oils and added active vitamins. 1.7 oz./ 50

Virtue 1.7 oz. Virtue&#174 Healing Oil

Sodium Hyaluronate + Red Algae Extract: Provides a sheer "moisture shield" to thicken hair and keep the fibers supple Ricebased Humectants: Provide lightweight hydration to the hair, plumping and smoothing the shaft without weighing hair down. Biomimetic Signal Peptides: Nourish and calm the scalp to help create a healthy environment for hair growth

Virtue Flourish Shampoo for Thinning Hair 8oz

A broad range of soft waves to highly textured curl patterns. Safe for colortreated and chemically treated hair How to Use:Wet hair thoroughly, work a quartersize amount of shampoo into palms, and emulsify with water, working into a lather before applying. Massage shampoo into hair and scalp to form a rich lather. Rinse and repeat if necessary. For best results follow with Virtue® Curl Conditioner. Key Ingredients:WaterSoluble Jojoba Oil Provides moisture and hydration to enhance shine, compatibility, and detangling. Specialty Carob Gum (Ceratonia Siliqua) Forms a sheer film to lock in moisture. VegetableDerived Polymer (from Lond Bean) Facilitates curl formation and definition. Specialty Rice Protein amp; Extract with Sunflower Seed Oil Provide solar protection from the drying and damaging effects of UV rays.

Virtue 8 oz. Curl Shampoo

Conditioner for softening, replenishing, and de-frizzing curly hair. Features Alpha Keratin 60ku®, water-soluble jojoba oil, and sunflower seed oil. Free of parabens, sulfates, phthalates, gluten, and synthetic dyes. Vegan, cruelty-free, and color-safe. Aqua (Water, Eau), Cetearyl Alcohol, Brassicamidopropyl Dimethylamine, Heptyl Undecylenate, Cetyl Esters, Cetyl Alcohol, Behentrimonium Chloride, Undecane, Isododecane, Hydrogenated Ethylhexyl Olivate, PEG-100 Stearate, Glyceryl Stearate, Keratin, Quercus Petraea Fruit Extract, Citrus Paradisi (Grapefruit) Fruit Extract, Asiaticoside, Passiflora Edulis Seed Oil, Oryza Sativa (Rice) Bran Oil, Hydrolyzed Verbascum Thapsus Flower, Euterpe Oleracea Fruit Oil, Oryza Sativa (Rice) Bran Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Astrocaryum Vulgare Kernel Oil, Tocopherol, Madecassoside, Hydrolyzed Adansonia Digitata Seed Extract, Salvia Sclarea (Clary) Extract, Phytic Acid, Oryza Sativa (Rice) Seed Protein, Panthenol, Helianthus Annuus (Sunflower) Seed Oil, Jojoba Esters, Parfum (Fragrance), Glycerin, Ethylhexylglycerin, Oryza Sativa (Rice) Extract, Hydrogenated Olive Oil Unsaponifiables, Rosmarinus Officinalis (Rosemary) Leaf Extract, Hydrolyzed Vegetable Protein, Hydrolyzed Quinoa, Ceratonia Siliqua (Carob) Gum, Helianthus Annuus (Sunflower) Seed Wax, Hydrolyzed Linseed Extract, Calcium Gluconate, Caprylyl Glycol, Butylene Glycol, Sodium Dilauramidoglutamide Lysine, Propanediol, Tridecane, Polysorbate 60, Hydroxyethylcellulose, Polysorbate 20, Polyglycerin-3, Tetrasodium Glutamate Diacetate, Disodium Phosphate, Sodium Phosphate, Phenoxyethanol, Benzyl Alcohol, Chlorphenesin, Sorbic Acid, Benzoic Acid, Potassium Sorbate, Citric Acid, Alcohol, Sodium Hydroxide, Sodium Benzoate, Gluconolactone, Limonene.

Virtue Curl Conditioner, 200 mL

Oil for hydrating, brightening, and repairing hair. Features Alpha Keratin 60ku®, Tahitian gardenia flower extract, and Kalahari melon seed oil. Free of parabens, sulfates, phthalates, gluten, and synthetic dyes. Vegan, cruelty-free, and color-safe. Cyclopentasiloxane, Dimethiconol, Parfum (Fragrance), Keratin, Sclerocarya Birrea Seed Oil, Citrullus Lanatus (Watermelon) Seed Oil, Cocos Nucifera (Coconut) Oil, Gardenia Taitensis Flower Extract, Tocopherol, Polyglyceryl-4 Isostearate, Hexyl Laurate, Cetyl PEG/PPG-10/1 Dimethicone, Silicone Quaternium-3, Trideceth-12, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Benzyl Benzoate, Coumarin, Limonene, Geraniol, Hexyl Cinnamal, Linalool, Benzyl Salicylate.

Virtue Healing Oil, 50 mL

What It Is:A creamy, lightweight, multitasking paste that's perfect for putting (and keeping) short or layered hair in its place.What It'S For:Ideal for men and women and for all types of short or layered hair.What It Does:The medium-hold styler texturizes, shapes, nourishes, protects and adds shine to short hair. The does-it-all formula marries pliability with hold for styles that last all day. The fragrance is a citrus blend of flowers, greens, spearmint leaf and lemon essential oils.Key Ingredients:- Virtue's proprietary Alpha Keratin 60ku strengthens, softens and smooths.- 100% natural bio-based styling polymer provides humidity-resistant style retention for non-dulling, natural-looking, natural-feeling hold.- Shea butter provides deep hydration, adds shine and protects against the drying effects of heat styling.- Chia seed-derived heat protection complex retains water in the hair fiber and forms a protective layer against damage from heat styling tools without affecting the ability to style.Free Of...- Sulfates, parabens, phthalates, synthetic colors and dyes, gluten- Animal cruelty or byproducts (vegan-friendly)How To Use It:The product features a creamy break upon initial touch, which emulsifies to become a mix between paste and pomade. Rub a small amount between palms until translucent. Apply to dry hair to define your desired style.

Virtue 6 In 1 Styling Paste 1.7 oz.

Repair and rejuvenate dry, damaged strands with the largest size (and highest value) of Virtue's best-selling Recovery Shampoo and Recovery Conditioner. The patented Alpha Keratin 60ku rebuilds and strengthens compromised strands by filling in cracks of damage while the rejuvenating formulas make hair hydrated, shinier and more resilient.

Virtue 2-Pc. Recovery Shampoo & Conditioner Pro-Size Set

What It Is:Turn up the volume on fine, flat hair for maximum movement and bounce. Virtue Full Shampoo works to add volume while it cleanses. It dissolves excess oil, lifts the roots and plumps each strand for weightless, long-lasting body.What It'S For:- All hair types looking for a boost in volume or density in strands. Especially great for fine, limp hair.- Safe for color-treated and chemically treated hair.What It Does:A light, lacy lather rinses clean without stripping or dehydrating hair. Infused with Virtue's first-of-its-kind Alpha Keratin 60ku protein, Full Shampoo was specifically developed to add volume and density to fine, limp hair strands. The extraordinarily lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time. The fragrance is a revitalizing citrus floral blend of leafy greens, flowers and fruit, including white pear notes, stimulating spearmint leaf and bright, lemon essential oils.Key Ingredients:Phospholipids derived from soybeans help fight frizz and protect against humidity.How To Use It:- Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, then rinse. Follow with Full Conditioner, then rinse thoroughly.- Tips: Because all Virtue shampoos are concentrated, it is recommended that you emulsify the shampoo in the palm of the hand with a splash of water and work it into a rich lather before applying to hair.Clinical Results:- 84% of women said their hair felt thicker.*- 87% of women said their hair had more body.*- 86% of women said their hair looked fuller.**Consumer perception study of 55 women who used Full Shampoo and Full Conditioner for 1 week (7 uses).

Virtue Full Shampoo 2 oz.

Virtue Smooth Conditioner eliminates frizz with every shower. It soothes the cuticle, locks out humidity and locks in moisture, giving hair a brilliant luster. The moisture-rich conditioner is formulated with first-of-its-kind Alpha Keratin 60ku protein. The fragrance is a restorative blend of herbs, fruits and citrus, incorporating soothing lavender and fresh mint essential oils.

Virtue Smooth Conditioner, 60 ml

What It Is:Virtue Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and buildup to maintain the natural curl pattern.What It'S For:- A broad range of soft waves to highly textured curl patterns.- Safe for color-treated and chemically treated hair.What It Does:The luxurious, creamy lathering shampoo maintains hair's natural hydration. It protects against humidity, heat and environmental damage while mending and prepping hair for manageable, frizz-free styl

Virtue Curl Shampoo 2 oz.

Virtue Full Shampoo works to add volume while it cleanses. It dissolves excess oil, lifts the roots and plumps each strand for weightless, long-lasting body. Infused with Virtue's first-of-its-kind Alpha Keratin 60ku protein, Full Shampoo and Full Conditioner were specifically developed to add volume and density to fine, limp hair strands. These extraordinarily lightweight formulas help build volume from the inside out and will continue to improve the health of hair over time. The fragrance is a revitalizing citrus floral blend of leafy greens, flowers and fruit, including white pear notes, stimulating spearmint leaf and bright, lemon essential oils.

Virtue Full Shampoo, 17 oz.

Virtue Full Conditioner thickens hair with each use without weighing hair down. It deeply moisturizes the hair, creating lasting lift, body and luster. Infused with Virtue's first-of-its-kind Alpha Keratin 60ku protein, Full Shampoo and Full Conditioner were specifically developed to add volume and density to fine, limp hair strands. These extraordinarily lightweight formulas help build volume from the inside out and will continue to improve the health of hair over time. The fragrance is a revitalizing citrus floral blend of leafy greens, flowers and fruit, including white pear notes, stimulating spearmint leaf and bright, lemon essential oils.

Virtue Full Conditioner, 6.7 oz.

Virtue Full Shampoo, 2 oz.

What It Is:Turn frizz-prone hair into silky strands on their best behavior. Virtue Smooth Conditioner eliminates frizz with every shower. It soothes the cuticle, locks out humidity and locks in moisture, giving hair a brilliant luster.What It'S For:- All hair types, especially those with frizz-prone, wavy or curly hair.- Safe for color-treated and chemically treated hair.What It Does:The moisture-rich conditioner adds slip and hydration as you rinse. Formulated with first-of-its-kind Alpha Keratin 60ku protein, this conditioner acts as a powerful in-shower daily smoothing treatment for hair. It helps repave rough cuticles and reduce friction between each strand, tackling frizz at the source for hair care that goes light years beyond basic cleansing. The fragrance is a restorative blend of herbs, fruits and citrus, incorporating soothing lavender and fresh mint essential oils.Key Ingredients:- Phospholipids derived from soybeans help fight frizz and protect against humidity.- Gotu kola is a multitasking Indian herb that promotes strength, smoothness and luster.- Pink pomelo is a nutrient-rich citrus fruit full of vitamins A, C and B1, plus zinc. It gives hair a shot of vitality.Clinical Results:- 97% of women said their hair looked smoother.*- 97% of women said their hair looked healthier.*- 80% of women felt their hair looked smoother and more hydrated.***Consumer perception study of 51 women who used Smooth Shampoo, Smooth Conditioner and Un-Frizz Cream for 1 week (7 uses).**Consumer perception study of 45 women who used Smooth Shampoo and Smooth Conditioner for 2 weeks (10 uses).

Virtue Smooth Conditioner 2 oz.

Virtue Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and buildup to maintain the natural curl pattern. It protects against humidity, heat and environmental damage while mending and prepping hair for manageable, frizz-free styles. Alpha Keratin 60ku works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that's more prone to breakage. The fragrance is a luxurious blend of juicy kumquat, grapefruit and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny and full of life.

Virtue Curl Shampoo, 2 oz.

What It Is:Virtue Dry Shampoo is a weightless spray that absorbs buildup and revives style with each use. This invisible, clean aerosol spray dispenses as a dry mist that works to soak up excess oils while adding health-boosting Alpha Keratin 60ku, leaving hair and scalp refreshed and clean to the touch.What It'S For:- All hair types and shades that need refreshing.- Perfect for extending blowouts and style.- Safe for color-treated and chemically treated hair.What It Does:This invisible, super-light formula truly cleanses the hair while it enhances scalp health. Created without any heavy styling ingredients that can add more buildup, it's a reinvigorating pick-me-up for hair in need of a refresh. It features a light, uplifting blend of essential oils and extracts, including lemon (known for energizing the scalp) and cedar leaf and orange essential oils for long-lasting freshness.Key Ingredients:- Tapioca starch is a non-gmo starch with exceptional oil absorption properties. It brushes cleanly from hair.- Kaolin is a highly refined, pure clay that helps remove impurities from hair.

Virtue Dry Shampoo 4.5 oz.

Virtue Full Conditioner, 2 oz.

What It Is:Turn up the volume on fine, flat hair for maximum movement and bounce. Virtue Full Conditioner thickens hair with each use without weighing hair down. It deeply moisturizes the hair, creating lasting lift, body and luster.What It'S For:- All hair types looking for a boost in volume or density in strands. Especially great for fine, limp hair.- Safe for color-treated and chemically treated hair.What It Does:Infused with Virtue's first-of-its-kind Alpha Keratin 60ku protein, Full Conditioner was specifically developed to add volume and density to fine, limp hair strands. The extraordinarily lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time. The lightweight cream conditioner won't leave hair tangly or tight. The fragrance is a revitalizing citrus floral blend of leafy greens, flowers and fruit, including white pear notes, stimulating spearmint leaf and bright, lemon essential oils.Key Ingredients:- Phospholipids derived from soybeans help fight frizz and protect against humidity.- Pink pomelo is a nutrient-rich citrus fruit full of vitamins A, C and B1, plus zinc. It gives hair a shot of vitality.- Artichoke leaf is a nurturing botanical loaded with lipids and protein to help seal and strengthen hair's cuticle.Clinical Results:- 84% of women said their hair felt thicker.*- 87% of women said their hair had more body.*- 86% of women said their hair looked fuller.**Consumer perception study of 55 women who used Full Shampoo and Full Conditioner for 1 week (7 uses).

Virtue Full Conditioner 2 oz.

Virtue Full Conditioner, 17 oz.

Virtue Curl Shampoo, 8 oz.

Virtue Refresh Dry Shampoo is a weightless spray that absorbs buildup and revives style with each use. This invisible aerosol spray dispenses as a dry mist that works to soak up excess oils while adding health-boosting Alpha Keratin 60ku, leaving hair and scalp refreshed and clean to the touch. The fragrance is a light, uplifting blend of essential oils and extracts, featuring lemon, known for energizing the scalp, and cedar leaf and orange essential oils for long-lasting freshness.

Virtue Refresh Dry Shampoo, 4.5 oz.

Face + Body by Virtue For washing your hair, or when you need an excuse to stay in Moisturising shampoo Designed to lift excess oils and product build-up from hair Helps to maintain your natural curl pattern Ideal for.hair types Enriched with Alpha Keratin 60ku, rice protein and sunflower seed oil Product is non-returnable for hygiene reasons

Virtue Curl Shampoo 240ml-No color

Virtue Full Conditioner 17 oz.

What It Is:A conditioner that thickens hair with each use without weighing hair down. It deeply moisturizes, creating lasting lift, body and luster.What It'S For:- All hair types looking for a boost in volume or density in strands, especially fine hair.- Safe for color-treated and chemically treated hair.What It Does:Infused with the first-of-its-kind Alpha Keratin 60ku protein, Full Conditioner was specifically developed to add volume and density to fine hair. This lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time.Key Ingredients:- Phospholipids: Molecules derived from natural soybeans that help fight frizz and protect against humidity.- Pink Pomelo (Conditioner): A nutrient-rich citrus fruit full of vitamin A, C, B1 and zinc to give hair a shot of vitality.- Artichoke Leaf (Conditioner): A nurturing botanical loaded with lipids and protein to help seal and strengthen hair's cuticle.Free Of...- Parabens- Sulfates- Phthalates- Gluten- Synthetic colors and dyes- Animal crueltyHow To Use It:Appy conditioner to wet hair, work through evenly, rinse.Clinical Results*:- 84% said their hair felt thicker.- 87% said their hair had more body.- 86% said their hair looked fuller.*Consumer perception study of 55 women after 1 week/7 uses.

Virtue Full Conditioner 6.7 oz.

What It Is:Repair and rejuvenate dry, damaged strands with the largest size (and highest value!) of Virtue's best-selling Recovery Shampoo and Conditioner. The patented Alpha Keratin 60ku protein rebuilds and strengthens compromised strands by filling in cracks of damage while the rejuvenating formulas make hair hydrated, shinier and more resilient. The fragrance features a rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.Set Includes:- Recovery Shampoo 17

Virtue Jumbo Size Recovery Shampoo & Conditioner Duo ($168 value)

Virtue Full Shampoo 17 oz.

What It Is:Give hair an instant dose of smooth with this transformative treatment. Virtue Un-Frizz Cream is a leave-in treatment cream that instantly transforms hair's texture. It conditions and smooths hair, wet or dry, eliminating frizz, protecting against heat and locking out humidity to keep it sleek all day.What It'S For:- Hair prone to frizz or likely to react in humidity.- Curly hair seeking frizz-free curl definition.- Safe for color-treated and chemically treated hair.What It Does:Rich 

Virtue Un Frizz Cream 2 oz.

What It Is:Virtue Curl-Defining Gel is a memory-building curl perfector with the strength of a traditional gel definer but none of the slick, crunchy side effects.What It'S For:- Types 2-4 curly hair.- Safe for color-treated and chemically treated hair.What It Does:The velvety cream transforms into a gel-like texture in your palms and glides through hair without stiffness or stickiness. The silicone-free gelee hydrates, holds and keeps curl definition intact. Loaded with Alpha Keratin 60ku, as well as heat, color and pollution protectors, it blocks humidity and environmental aggravators to keep curls healthy today, tomorrow and beyond. A blend of juicy kumquat, grapefruit and peppery greens wrapped in warm driftwood notes helps keep curls springy, shiny and full of life.Key Ingredients:- Shea butter ester hydrates without weight for optimal natural curl formation.- Selaginella lepidophylla extract attracts moisture to parched curls and protects against moisture loss while leaving a healthy shine.- Chia and flaxseed polysaccharides form a sheer, flexible coating that enhances natural curl formation.Free Of...- Sulfates, parabens, phthalates, gluten, synthetic colors and dyes- How To Use It:Apply in sections for high definition or all over in a scrunching motion for light hold. Style as usual.

Virtue Curl Defining Gel 6.7 oz.

What It Is:A treatment mask that actively rehabilitates hair in need of extra care for an instant infusion of shine, moisture and resiliency without weighing it down.What It Does:Infused with Virtue's exclusive complex Alpha Keratin 60ku, this product delivers an immediate and intense hydrating and conditioning boost. The result? Silky-soft hair that's immediately reinvigorated with health and nourishment.Free Of...- Parabens- Sulfates- Phthalates- Synthetic colors and dyes- Gluten- Animal crueltyHow To Use It:After washing hair, remove excess water and apply a generous amount, distributing evenly through hair. Leave on for 2-3 minutes. Rinse well. Use weekly or as needed.

Virtue Restorative Treatment Mask 1.7 oz.

What It Is:A conditioner that weightlessly detangles, de-frizzes, nourishes and hydrates without weighing down curls.What It Does:Virtue Curl Conditioner repairs cuticle damage, rejuvenates elasticity and protects against humidity, heat and environmental damage for soft, silky and strong curls.Key Ingredients:- Alpha Keratin 60ku works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that's more prone to breakage.- Water-soluble jojoba oil provides moisture and hydration to enhance shine, compatibility and detangling.- Specialty carob gum (ceratonia siliqua) forms a sheer film to lock in moisture.- Vegetable-derived polymer (from long bean) facilitates curl formation and definition.- Specialty rice protein and extract with sunflower seed oil provide solar protection from the drying and damaging effects of Uv rays.Free Of...- Sulfates, parabens, phthalates, synthetic colors and dyes, gluten- Animal crueltyAbout The Brand:Virtue Curl is the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors and synthetic colorants.

Virtue Curl Conditioner 6.7 oz.

What It Is:A weightless, humidity-halting spray with ingredients that help protect hair from Uv damage and stop frizz in its tracks for 72 hours of heat-safe, silky-smooth strands.What It'S For:Ideal for hair prone to frizz in heat and humidity. Safe for color-treated and chemically treated hair.What It Does:Frizz Block Smoothing Spray creates an impenetrable veil of humidity-blocking, frizz-stopping, moisture-locking mist that protects strands for 72 hours. Created for harsh humid conditions, t

Virtue Frizz Block Smoothing Spray 2 oz.

What It Is:Minoxidil is the only single ingredient medically proven to help regrow hair in women. Used by millions, it works while you sleep to reactivate the hair follicles and stimulate regrowth.What It'S For:Women with moderate to severe hair loss due to hereditary factors, hormonal factors or stress. Safe for chemically treated or colored hair.Key Ingredients:- Active: Minoxidil 5% w/w (without propellant).- Inactive: Butylated hydroxytoluene, cetyl alcohol, citric acid anhydrous, dehydrated alcohol, isobutane, lactic acid, N-butane, polysorbate 60, propane, purified water, stearyl alcohol.How To Use It:Apply half a capful once daily directly to the scalp in the hair loss area. Massage into scalp with fingers, then wash hands.

Virtue Flourish Minoxidil Foam

What It Is:A serum that helps repair and seal broken ends while it protects against future fraying. With this ultra-nourishing damage-fighter, Virtue Labs has finally cracked the code to put an end to split ends.What It'S For:- All hair types with damaged or split ends.- Perfect for hair that's been regularly exposed to heat styling or chemical treatments.- Safe for color-treated and chemically treated hair.What It Does:Chock-full of patented Alpha Keratin 60ku protein, the Split End Serum mends and seals frayed, brittle ends on contact, restoring hair to its pre-damaged state. It takes repair to a whole new level, actually restoring the color and vibrancy of fragile hair as it reinforces damaged ends.Key Ingredients:- Pea Protein: Packed with phytonutrients, it helps protect hair from daily styling and thermal heat damage.- Hydrolyzed Quinoa: This plant-based protein can be remarkable for hair, enhancing color, moisture retention and shine.- Baobab Seed Oil: From the African Tree of Life (known for its ability to store water), this rich, silky oil is an intense emollient for dry, damaged hair.Free Of...- Parabens- Sulfates- Phthalates- Gluten- Synthetic colors and dyes- Animal crueltyHow To Use It:Using your fingertips, apply a quarter size amount to clean, damp or dry hair from mid-shaft to ends. Style as usual.

Virtue Labs The Perfect Ending Split End Serum 1.7 oz.

Virtue Curl Shampoo 17 oz.

What It Is:Flourish Density Booster is a potent, botanical-based nutrient infusion for the scalp.What It'S For:Ideal for women with mild to moderate hair loss due to hereditary factors, hormonal factors (including recent pregnancy), nutritional deficiencies and stress, as well as women who seek a natural approach. Safe for chemically treated or colored hair.What It Does:It fuels fatigued follicles and nurtures new, fragile hairs so they thicken and thrive.Key Ingredients:Alpha Keratin 60ku Clinical ProteinHow To Use It:On damp or dry hair, lift hair into sections and spray directly onto scalp. Gently massage in and do not rinse.

Virtue Flourish Density Booster 4 oz.

What It Is:Flourish Conditioner for thinning hair is a hair strengthener, hydrator and detangler all in one.What It'S For:Ideal for all shades of natural color and all shades of color-treated or highlighted hair, as well as silver and gray tone.What It Does:Specifically developed for fine, fragile strands, it nourishes and thickens each hair without weighing it down.Key Ingredients:Alpha Keratin 60ku Clinical ProteinHow To Use It:Apply to wet hair, massage in, then rinse.

Virtue Flourish Conditioner 6.7 oz.

What It Is:Virtue Topical Scalp Supplement is a nightly infusion of nourishment.What It Does:This highly potent serum floods scalp and hair with nutrients using pure Alpha Keratin 60ku, B vitamins, peptides and prebiotic activity. The result: a healthy scalp for strong, vibrant and youthful hair.Key Ingredients:- Alpha Keratin 60ku is combined in this nutrient-rich serum to balance and repair the scalp, as well as resurface and smooth each strand for strong, radiant, healthy hair.- Charged hyaluronic acid improves scalp moisture barrier function and moisture protection.- A skincare-grade blend of peptides fortifies and revitalizes hair and scalp.- Olive-derived ceramide is a multifunctional ceramide to improve overall scalp health and condition.- Alpha-glucan oligosaccharide supports the beneficial microbial flora offering prebiotic properties for optimal scalp health.Free Of...- Gluten, sulfates, parabens, phthalates, synthetic colors and dyes- Animal crueltyHow To Use It:Use nightly on dry hair. Apply 5-7 drops of serum directly onto scalp, massage and work through to ends. Absorbs within 2 minutes and will not stain pillow or sheets.

Virtue Topical Scalp Supplement 2 oz.

What It Is:Smooth. Calm. Transform. Virtue Un-Frizz Cream is a leave-in treatment cream that instantly transforms hair's texture. It works to condition and smooth hair, wet or dry, eliminating frizz and locking out humidity to keep it sleek all day.What It'S For:- Hair prone to frizz or likely to react in humidity.- Curly hair seeking frizz-free curl definition.- Safe for color-treated and chemically treated hair.What It Does:- Rich and nourishing, yet clean and lightweight. It melts instantly into the hair, leaving it softer and smoother, with no oiliness or film.- The fragrance is a restorative blend of herbs, fruit and citrus, incorporating soothing lavender and fresh mint essential oils.Key Ingredients:- Virtue's patented Alpha Keratin 60ku protein binds directly to the hair, filling and smoothing cracks and crevices along the cuticle, no chemical treatments or heavy waxes needed. It adjusts to the unique needs of any hair type: straight hair becomes sleeker, wavy hair grows smoother, curls gain definition and frizz is tamed across the board.- Pink pomelo is a nutrient-rich citrus fruit full of vitamins A, C and B1 and zinc to give hair a shot of vitality.- Phospholipids derived from soybeans help fight frizz and protect against humidity.- Gotu kola, a multitasking Indian herb, promotes strength, smoothness and luster.Free Of...- Sulfates, parabens, phthalates, gluten and synthetic colors and dyes- Animal cruelty or byproducts (vegan-friendly)How To Use It:Apply a quarter-size amount to clean, damp hair from roots to ends. Blow-dry for a smooth finish or air-dry to enhance natural texture.Clinical Results:- 93% of women said their hair was smoother and healthier.*- 91% said their hair felt more moisturized.*- 85% said their curls stayed intact and frizz free.**Consumer Perception Study of 52 women who used Un-Frizz Cream for 1 week.

Virtue Un Frizz Cream 4 oz.

Virtue Restorative Treatment Mask 5 oz.

What It Is:Virtue Curl Conditioner weightlessly detangles, de-frizzes, nourishes and hydrates without weighing down curls. It repairs cuticle damage, rejuvenates elasticity and protects against humidity, heat and environmental damage for soft, silky and strong curls.What It'S For:- A broad range of soft waves to highly textured curl patterns.- Safe for color-treated and chemically treated hair.What It Does:The rich, hydrating and creamy conditioner locks in moisture. Alpha Keratin 60ku works wit

Virtue Curl Conditioner 17 oz.

What It Is:Virtue Exfoliating Scalp Treatment is a light, whipped creme that gently sloughs off dead skin cells, balances and conditions without adding residue.What It Does:This deep-conditioning treatment is efficacious yet nonirritating. It provides physical and enzymatic scalp exfoliation while nourishing hair. Hair is left silky smooth upon rinsing with residue-free conditioning.Key Ingredients:- Alpha Keratin 60ku repairs hair with each use.- Papain and promelain fruit enzymes provide gentle exfoliation to unclog pores and optimize follicles.- Beta hydroxy acid (Bha) gently exfoliates dead skin cells.- Rice exfoliator sloughs away dead skin cells to leave the scalp smooth.- Coconut, jojoba and kalahari melon oils provide essential hydration for hair and scalp.Free Of...- Gluten, sulfates, parabens, phthalates, synthetic colors and dyes- Animal crueltyHow To Use It:After shampooing and rinsing hair, apply Exfoliating Scalp Treatment to scalp and hair, massaging thoroughly with fingertips for approximately 2-3 minutes. Smooth through to the ends and rinse thoroughly; a double rinse is recommended. This is the last step in your scalp health routine, eliminating the need for washing and conditioning after use. Use once or twice a week in place of conditioner or mask.

Virtue Exfoliating Scalp Treatment 5 oz.

What It Is:A shampoo with a rich, non-drying formula that gently cleanses while removing excess oils and buildup to maintain the natural curl pattern.What It Does:Virtue Curl Shampoo protects against humidity, heat and environmental damage while mending and prepping hair for manageable, frizz-free styles.Key Ingredients:- Alpha Keratin 60ku works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that's more prone to breakage.- Water-soluble jojoba oil provides moisture and hydration to enhance shine, compatibility and detangling.- Specialty carob gum (ceratonia siliqua) forms a sheer film to lock in moisture.- Vegetable-derived polymer (from long bean) facilitates curl formation and definition.- Specialty rice protein and extract with sunflower seed oil provide solar protection from the drying and damaging effects of Uv rays.Free Of...- Sulfates, parabens, phthalates, synthetic colors and dyes, gluten- Animal crueltyAbout The Brand:Virtue Curl is the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors and synthetic colorants.

Virtue Curl Shampoo 8 oz.

What It Is:A lightweight mist that gently nourishes hair while it enhances manageability, reduces flyaways, and shields against damage.What It'S For:- Anyone who wants detangling and added protection for fine and medium textured hair. Also great to refresh curls.- Especially good for those who style their hair daily.- Safe for color-treated and chemically treated hair.What It Does:It fights humidity to revive curl and reduce frizz and split ends. Formulated with the revolutionary Alpha Keratin 60ku protein, this lightweight, multi-tasking leave-in conditioning mist moisturizes, protects and detangles hair without buildup. Hair is left softer, shinier and overall healthier.Key Ingredients:- Amino Acids Blend: Help nourish the hair.- Benzophenone-4: A light stabilizer that helps to minimize the impact of Uv light on hair.- White Horehound Extract: Has a detoxifying effect on hair and helps to neutralize the negative effects of pollutants.Free Of...- Parabens- Sulfates- Phthalates- Gluten- Synthetic colors and dyes- Animal crueltyHow To Use It:Spray throughout clean, damp hair, concentrating on the mid-shaft and ends. Do not rinse. Comb through hair to distribute evenly, style as usual.

Virtue Labs Purifying Leave-In Conditioner 5 oz.

What It Is:A rich, luxurious conditioner that helps bring damaged hair back to life. It reconstructs frayed cuticles and brittle ends, infusing hair with softness, shine and manageability.What It'S For:- All hair types, especially hair that's damaged or in need of extra care.- Perfect for stressed-out hair that's been dehydrated from heat styling or chemical treatments.- Safe for color-treated and chemically treated hair.What It Does:Formulated with the first-of-its-kind Alpha Keratin 60ku, this conditioner behaves like a high-powered treatment product, depositing pure, human keratin protein directly into the hair. It works hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals and color treatment.Key Ingredients:- Hydrolyzed Quinoa: This plant-based protein is a remarkable ingredient for hair, enhancing color, moisture retention and shine.- Baobab Seed Oil: From the African Tree of Life (known for its ability to store water), this rich, silky oil can act as an intense emollient for dry, damaged hair.- Grapefruit Extract: Loaded with vitamin C and antioxidants, it helps revitalize the scalp and returns hair's vibrancy and shine.Free Of...- Parabens- Sulfates- Phthalates- Gluten- Synthetic colors and dyes- Animal crueltyHow To Use It:Apply conditioner to wet hair, work through evenly, rinse.

Virtue Recovery Conditioner 6.7 oz.

What It Is:Turn frizz-prone hair into silky strands on their best behavior with Virtue Smooth Shampoo.What It'S For:- All hair types, especially those with frizz-prone, wavy or curly hair.- Safe for color-treated and chemically treated hair.What It Does:The luxurious lathering shampoo provides a soft and smooth finish. Formulated with first-of-its-kind Alpha Keratin 60ku protein, this shampoo acts as a powerful in-shower daily smoothing treatment for hair. It helps repave rough cuticles and reduce friction between each strand, tackling frizz at the source for hair care that goes light years beyond basic cleansing. The fragrance is a restorative blend of herbs, fruits and citrus, incorporating soothing lavender and fresh mint essential oils.Key Ingredients:- Phospholipids from soybeans help fight frizz and protect against humidity.- Gotu kola is a multitasking Indian herb that promotes strength, smoothness and luster.How To Use It:- Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, then rinse. Follow with Smooth Conditioner, then rinse thoroughly.- Tips: Because all Virtue shampoos are concentrated, it is recommended that you emulsify the shampoo in the palm of the hand with a splash of water and work it into a rich lather before applying to hair.Clinical Results:- 97% of women said their hair looked smoother.*- 97% of women said their hair looked healthier.*- 80% of women felt their hair looked smoother and more hydrated.***Consumer perception study of 51 women who used Smooth Shampoo, Smooth Conditioner and Un-Frizz Cream for 1 week (7 uses).**Consumer perception study of 45 women who used Smooth Shampoo and Smooth Conditioner for 2 weeks (10 uses).

Virtue Smooth Shampoo 17 oz.

Virtue Smooth Conditioner 17 oz.

Face + Body by Virtue Your hair will thank you Contains three travel-size products Shampoo and conditioner are formulated with Alpha Keratin 60ku® protein to target rough hair cuticles and reduce friction between each strand for smoother hair Hair mask is also infused with Alpha Keratin 60ku® to help deeply hydrate and repair hair without weighing it down Product is non-returnable for hygiene reasons

Virtue Smooth Discovery Kit - 20% Saving-No color

Face + Body by Virtue The best part of 'hair-wash day' Nourishing conditioner Designed to smooth and detangle hair Suitable for curly hair types Cream formula Alpha Keratin works alongside hydrators and curl-optimizing polymers to support elasticity and damaged cuticles Product is non-returnable for hygiene reasons

Virtue Curl Conditioner 200ml-No color

Face + Body by Virtue Helping your hair go the distance Designed to seal, smooth and repair broken ends, while nourishing and protecting hair from future damage Suitable for all hair types Lightweight, cream texture Formulated with phytonutrients to help protect hair from daily styling and thermal heat damage Contains hydrolyzed quinoa to enhance color, moisture retention and shine Baobab seed oil works as an intense emollient for dry, damaged hair Product is non-returnable for hygiene reasons

Virtue Split End Serum 50ml-No color

Face + Body by Virtue For washing your hair, or when you need an excuse to stay in Cleansing shampoo Designed to provide a deep clean and whisk away the impurities Ideal for all hair types Product is non-returnable for hygiene reasons

Virtue Refresh Purifying Shampoo 120ml-No color

Face + Body by Virtue Mane character energy Contains three products Shampoo aims to gently cleanse hair follicles of build-up, enriched with rice-based humectants and plant extracts to support the look of softer hair Conditioner works to hydrate and detangle strands while nourishing without weighing hair down Serum helps to nourish hair, formulated with peptides which create the illusion of thicker-looking hair Presented in a branded box Product is non-returnable for hygiene reasons

Virtue Hair Rejuvenation Treatment Kit-No color

Face + Body by Virtue Look after your locks Contains three products Suitable for dry or damaged hair types Shampoo works to gently dissolve daily build-up and leaves hair moisturized, soft and supple Conditioner has a rich texture and aims to reconstruct frayed cuticles and brittle ends Mask is designed to deeply hydrate and repair hair without weighing it down Product is non-returnable for hygiene reasons

Virtue Recovery Discovery Kit - 20% Saving-No color

Face + Body by Virtue Look after your locks Restorative mask Designed to deeply hydrate and repair hair without weighing it down Suitable for all hair types Lightweight texture Brown algae extract aims to intensively repair and helps provide heat protection Amaranthus caudatus seed extract works to enhance color, moisture retention and shine Product is non-returnable for hygiene reasons

Virtue Restorative Treatment Mask 150ml-No color

Face + Body by Virtue Helping your hair go the distance Contains 3 products Full shampoo Aims to removes impurities and oils while thickening and volumizing hair Conditioner deeply moisturizes and provides strength-restoring benefits Restorative Treatment Mask Soothes and moisturizes hair Alpha Keratin 60ku which binds to and restores damaged hair fibers Presented in a branded box Product is non-returnable for hygiene reasons

Virtue Full Discovery Kit - 20% Saving-No color

Face + Body by Virtue Helping your hair go the distance Works to build, shape, de-frizz and while providing moisture and shine Lightweight texture Product is non-returnable for hygiene reasons

Virtue Curl Leave-In Butter 150ml-No color

Virtue Curl Discovery Kit - 20% Saving-No color

Virtue Curl Conditioner weightlessly detangles, de-frizzes, nourishes and hydrates without weighing down curls. It repairs cuticle damage, rejuvenates elasticity and protects against humidity, heat and environmental damage for soft, silky and strong curls. Alpha Keratin 60ku works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that's more prone to breakage. The fragrance is a luxurious blend of juicy kumquat, grapefruit and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny and full of life.

Virtue Curl Conditioner, 2 oz.

Enjoy a soft microfiber towel that reduces friction between strands and dries hair faster by removing excess water.

Virtue Quick-Dry Healthy Hair Towel

Virtue Flourish Shampoo For Thinning Hair is a lightweight hair strengthener, hydrator and detangler in one. It nourishes and thickens fine, fragile strands without weighing down hair. Growing hair is just the beginning. How you care for that new hair helps determine whether it survives. Powered by two groundbreaking keratin proteins, Flourish products cleanse, purify and enrich the scalp, creating fertile ground for new growth. As each new hair emerges, it's nourished and strengthened, reducing the rate of breakage and helping hair grow to maturity. The fragrance is a gentle, spa-like blend of aromatic herbs, bright citrus, clean flowers and balancing woods, with basil and patchouli essential oils for scalp care and healthy hair.

Virtue Flourish Shampoo For Thinning Hair, 2 oz.

Virtue Flourish Conditioner For Thinning Hair is a lightweight hair strengthener, hydrator and detangler in one. It nourishes and thickens fine, fragile strands without weighing down hair. Growing hair is just the beginning. How you care for that new hair helps determine whether it survives. Powered by two groundbreaking keratin proteins, Flourish products cleanse, purify and enrich the scalp, creating fertile ground for new growth. As each new hair emerges, it's nourished and strengthened, reducing the rate of breakage and helping hair grow to maturity. The fragrance is a gentle, spa-like blend of aromatic herbs, bright citrus, clean flowers and balancing woods, with basil and patchouli essential oils for scalp care and healthy hair.

Virtue Flourish Conditioner For Thinning Hair, 2 oz.

What It Is:A shampoo to turn unruly, frizz-prone strands into manageable hair on its best behavior.What It'S For:- All hair types, especially those with frizz-prone, wavy or curly hair.- Safe for color-treated and chemically treated hair.What It Does:Virtue Smooth Shampoo works to both cleanse and calm unruly hair. Infused with restorative ingredients, it refines and de-frizzes strand by strand to seal in moisture and shine.Formulated with first-of-its-kind Alpha Keratin 60ku protein, this shampoo acts as a powerful in-shower daily smoothing treatment for hair. It re-paves rough cuticles and reduces friction between each strand, tackling frizz at the source for hair care goes light-years beyond basic cleansing.Key Ingredients:- Phospholipids: Molecules derived from natural soybeans that help fight frizz and protect against humidity.- Gotu Kola: A multitasking Indian herb that promotes strength, smoothness and luster.- Pink Pomelo (Conditioner): A nutrient-rich citrus fruit full of vitamin A, C, B1 and zinc to give hair a shot of vitality.Free Of...- Parabens- Sulfates- Phthalates- Gluten- Synthetic colors and dyes- Animal crueltyHow To Use It:Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather and rinse.

VirtueSmooth Shampoo 8 oz.

Product Info

Virtue Smooth Shampoo 8 oz.