A broad range of soft waves to highly textured curl patterns. Safe for colortreated and chemically treated hair How to Use:Wet hair thoroughly, work a quartersize amount of shampoo into palms, and emulsify with water, working into a lather before applying. Massage shampoo into hair and scalp to form a rich lather. Rinse and repeat if necessary. For best results follow with Virtue® Curl Conditioner. Key Ingredients:WaterSoluble Jojoba Oil Provides moisture and hydration to enhance shine, compatibility, and detangling. Specialty Carob Gum (Ceratonia Siliqua) Forms a sheer film to lock in moisture. VegetableDerived Polymer (from Lond Bean) Facilitates curl formation and definition. Specialty Rice Protein amp; Extract with Sunflower Seed Oil Provide solar protection from the drying and damaging effects of UV rays.

Virtue 8 oz. Curl Shampoo

Types 2-4 curly hair Safe for colortreated and chemically treated hair Product Aesthetics: A buttery, rich leavein cream that melts into hair without weighing it down. How to Use: Work a generous amount of product into wet or damp hair from root to ends. Do not rinse. Reapply as needed. Apply Curl Butter as a leavein to completely wet hair to lock in moisture. Work through hair and detangle in sections for even distribution. Key Ingredients: Shea Butter, Jojoba Esters amp; OliveDerived Esters: A superhydrating combo that helps to soften hair and provides lightweight moisture without weighing down curls Selaginella Lepidophylla Extract ("Resurrection Plant" or "Rose of Jericho"): A specialty botanical plant active that attracts moisture to parched curls to bring them back to life Multifaceted UV/Solar Protection Complex: An antipollution active that is known to provide color and heat protection

Virtue Curl Leave-In Butter

Virtue® Healing Oil is a lightweight serum that infuses hair with an instant dose of health and shine. Each nourishing drop is concentrated with our proprietary hairhealing Alpha Keratin 60ku®, plus three super oils and added active vitamins. 1.7 oz./ 50

Virtue 1.7 oz. Virtue&#174 Healing Oil

What it is: A weightless cream that melts into curls for intense hydration, deep repair and high-powered protection. Who it's for: All curl types.What it does: It melts into hair without weighing it down. Rich in reparative proteins and concentrated moisture to infuse hair with hydration, neutralize frizz and guard from heat and humidity. Alpha Keratin 60ku® works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that's more prone to breakage. 5 oz. Paraben-free; sulfate-free; phthalate-free; synthetic color-free; synthetic dye-free; gluten-free Cruelty-free Made in the USA

Virtue® Virtue Curl Leave-In Butter

What it is: A shampoo that works to both cleanse and calm unruly hair, refining and de-frizzing strands to seal in moisture and shine.What it does: Formulated with Alpha Keratin 60ku® protein, this shampoo acts as a powerful in-shower daily smoothing treatment for the hair. It re-paves rough cuticles and tackles frizz at the source. How to use: Work a quarter-size amount of shampoo into a lather between your palms. Apply to wet hair, massage into a rich lather then rinse. Follow with conditioner. 8 oz. Paraben-free; sulfate-free; phthalate-free; synthetic color-free; synthetic dye-free; gluten-fre Cruelty-free Made in the USA

Virtue® Virtue Smooth Shampoo

What it is: A thickening, strengthening, volume-boosting treatment that gives thinning hair the hydration it needs without weighing it down.Who it's for: Ideal for anyone with fine or thinning hair in need of a hydration boost that won't weigh hair down.What it does: The Flourish Mask for Thinning Hair is a whipped and creamy yet weightless treatment formulated for a range of thinning textures. It help strengthen strands and support healthy hair growth-all while intensely hydrating to leave hair stronger, shinier and soft to help prevent breakage. Thinning hair needs hydration to thrive. Flourish's proprietary Alpha Keratin 60ku CLINICAL® is paired with natural growth heroes like red clover, beet extract, green coffee and caffeine to reinvigorate tired follicles while simultaneously infusing thinning hair with nutrient-rich hydration to leave each strand thicker, stronger and with more density.Key ingredients:- Biomimetic Tetrapeptide with red clover flower extract: helps target the follicle to promote healthier hair growth- Fructooligosaccharides and beet root extract: a plant-derived blend that infuses hydration into hair without weighing it down- Biotin: the most popular vitamin to help promote stronger and healthier hairHow to use: After cleansing hair, remove excess water and apply evenly throughout hair. Leave on for 2-3 minutes and rinse. Use 1-2 times per week in place of Flourish Conditioner for Thinning Hair.Pro tip: After applying, use the MANTA® brush-specially designed for fine, fragile hair and new growth-to comb through wet hair from root to end. This distributes the mask to each strand, hydrating and strengthening hair without weighing it down. Rinse, then use the MANTA to comb hair before styling. 5 oz. Made in the UK

Virtue® Virtue Flourish Hair Mask for Thinning Hair

What it is: A hair strengthener, hydrator and detangler all in one that helps nourish and thicken hair. What it does: Specifically developed for fine, fragile strands, it nourishes and thickens each hair without weighing it down. How to use: Work a quarter-sized amount of conditioner between your palms. Apply to wet hair from midshaft to ends. Leave in for 1-3 minutes before rinsing thoroughly. After washing and conditioning, dry your hair in sections, lightly squeezing and gently patting out moisture. Rough drying hair with a towel can pull or break fragile new hairs. If you have it, a soft, microfiber towel is even better. 6.7 oz. Paraben-free; sulfate-free; phthalate-free; synthetic color-free; synthetic dye-free Cruelty-free Vegan Made in the USA

Virtue® Virtue Flourish Conditioner for Thinning Hair

What it is: A lightweight serum that infuses hair with an instant dose of health and shine.What it does: Each nourishing drop of this oil is concentrated with Virtue's proprietary hair-healing Alpha Keratin 60ku® plus three super oils and added active vitamins. How to use: Shake well before each use to mix up the key ingredients and activate the formula. Pump a few drops into your hands and work through damp and/or dry hair. Style as desired. 1.7 oz. Paraben-free; sulfate-free; phthalate-free; synthetic color-free; synthetic dye-free; gluten-free Cruelty-free Made in the USA

Virtue® Virtue Healing Hair Oil

What it is: A conditioner that thickens hair with each use without weighing it down, deeply moisturizing and creating lift, body and luster that lasts.What it does: Infused with the brand's patented Alpha Keratin 60ku® protein, this conditioner adds volume and density to fine, limp hair. The lightweight formula helps build body from the inside out and will continue to improve the health of hair over time. How to use: After washing your hair, remove excess water and apply a generous amount, distributing evenly through your hair. Leave on for 2-3 minutes then rinse well. 6.7 oz. Paraben-free; sulfate-free; phthalate-free; synthetic color-free; synthetic dye-free; gluten-free Cruelty-free Winner of Allure magazine's 'Best of Beauty' Award for Best Conditioner for Fine Hair, 2020 Made in the USA

Virtue® Virtue Full Conditioner

What it is: A hardworking universal styling cream to prime, polish and protect your hair.What it does: It primes hair to add softness, shine and light hydration while strengthening, polishing and protecting hair from heat. It also works to help set and seal style for that ideal finishing touch of polish. How to use: Work a quarter-size amount between your hands and apply to clean, damp or dry hair from mid-shaft to ends. 4 oz. Paraben-free; sulfate-free; phthalate-free; synthetic color-free; synthetic dye-free; gluten-free Cruelty-free Made in the USA

Virtue® Virtue 6-in-1 Styler

What it is: A shampoo that delicately stimulates the scalp and removes buildup while providing detoxifying, volumizing and repairing benefits. What it does: It cleanses the hair shaft and clears debris from follicle openings, creating an environment for healthy growth. Powered by two groundbreaking keratin proteins, Flourish products cleanse, purify and enrich the scalp, creating fertile ground for new growth. As new hair emerges, it's nourished and strengthened, reducing the rate of breakage and helping hair grow to maturity. How to use: Work a quarter-sized amount of shampoo into a lather between your palms. Apply to wet hair and massage into your scalp, starting at the nape of your neck and working the lather through to the ends. Rinse thoroughly. Growing hair is just the beginning. After washing and conditioning, dry in sections, lightly squeezing and gently patting out moisture. Rough drying hair with a towel can pull or break fragile new hairs. If you have it, a soft, microfiber towel is even better. 8 oz. Paraben-free; sulfate-free; phthalate-free; synthetic color-free; synthetic dye-free Cruelty-free Vegan Made in the USA

Virtue® Virtue Flourish Shampoo for Thinning Hair

Sodium Hyaluronate + Red Algae Extract: Provides a sheer "moisture shield" to thicken hair and keep the fibers supple Ricebased Humectants: Provide lightweight hydration to the hair, plumping and smoothing the shaft without weighing hair down. Biomimetic Signal Peptides: Nourish and calm the scalp to help create a healthy environment for hair growth

Virtue Flourish Shampoo for Thinning Hair 8oz

What it is: A volumizing styler that helps improve the fullness and volume of your hair.Who it's for: All women with thinning hair.What it does: How you care for new hair determines whether it survives. Powered by two groundbreaking keratin proteins, Flourish products cleanse, purify and enrich the scalp, creating fertile ground for new growth. As new hair emerges, it's nourished and strengthened, reducing the rate of breakage and helping hair grow to maturity. How to use: Dispense the foam into your palm and spread between your hands. Work through damp hair, starting at the roots to the ends. Style as desired. 4 oz. Paraben-free; sulfate-free; phthalate-free; synthetic color-free; synthetic dye-free; gluten-free Safe for color- or chemically treated hair Cruelty-free Made in the USA

Virtue® Virtue Flourish Volumizing Styler

What it is: A potent, botanical-based nutrient infusion for the scalp. What it does: It fuels fatigued follicles and nurtures new, fragile hairs so they thicken and thrive. Powered by two groundbreaking keratin proteins, Flourish products cleanse, purify and enrich the scalp, creating fertile ground for new growth. As new hair emerges, it's nourished and strengthened, reducing the rate of breakage and helping hair grow to maturity. How to use: The scalp is typically most receptive to nighttime treatment, when the body is at rest and the ingredients can be fully absorbed and processed. On damp or dry hair, lift hair into sections and spray onto your scalp. Gently massage in and do not rinse. 4 oz. Paraben-free; sulfate-free; phthalate-free; synthetic color-free; synthetic dye-free; gluten-free Cruelty-free Vegan Made in the USA

Virtue® Virtue Flourish Density Booster

Virtue Refresh Purifying Shampoo is a clarifying shampoo infused with Alpha Keratin 60ku designed to be hair's weekly detox. Formulated to gently remove excess oil, product residue and environmental irritants like pollution and smoke, this deep cleanser whisks away the impurities that strip hair of its life and luster. The fragrance is a juicy, refreshing citrus with hints of flowers and detoxifying tea, plus sweet orange and lemon essential oils for deep cleansing and added shine.

Virtue Refresh Purifying Shampoo, 120 ml

Virtue Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and buildup to maintain the natural curl pattern. It protects against humidity, heat and environmental damage while mending and prepping hair for manageable, frizz-free styles. Alpha Keratin 60ku works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that's more prone to breakage. The fragrance is a luxurious blend of juicy kumquat, grapefruit and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny and full of life.

Virtue Curl Shampoo, 8 oz.

Virtue Refresh Purifying Leave-In Conditioner is a lightweight mist that gently nourishes hair while it enhances manageability, reduces flyaways and shields against damage. It fights humidity to revive curl and reduce frizz and split ends, plus Virtue's Alpha Keratin 60ku protein leaves hair feeling silky soft without any added buildup. The fragrance is a juicy, refreshing citrus fragrance with hints of flowers and detoxifying tea, plus sweet orange and lemon essential oils for added shine.

Virtue Refresh Purifying Leave-In Conditioner, 150 ml

Face + Body by Virtue The best part of 'hair-wash day' Purifying conditioner Formulated to provide a deep clean and whisk away the impurities Cream formula Lightweight texture Contains charcoal powder to extract excess oil and impurities, hops extract, to purify and tone the scalp and a coconut fatty acid blend for hydration Product is non-returnable for hygiene reasons

Virtue Refresh Purifying Leave-in Conditioner 150ml-No color

Virtue Curl Conditioner weightlessly detangles, de-frizzes, nourishes and hydrates without weighing down curls. It repairs cuticle damage, rejuvenates elasticity and protects against humidity, heat and environmental damage for soft, silky and strong curls. Alpha Keratin 60ku works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that's more prone to breakage. The fragrance is a luxurious blend of juicy kumquat, grapefruit and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny and full of life.

Virtue Curl Conditioner, 6.7 oz.

Face + Body by Virtue POV: it's hair-wash day Strengthening shampoo Designed to protect and strengthen hair Helps to dissolve daily build-up, while defending against heat damage and salon treatments Ideal for damaged hair types Enriched with a nourishing blend of hydrolysed quinoa and grapefruit extract to enhance vibrancy Baobab seed oil helps to boost moisture and soften hair Product is non-returnable for hygiene reasons

Virtue Recovery Shampoo 240ml-No color

Virtue Full Conditioner thickens hair with each use without weighing hair down. It deeply moisturizes the hair, creating lasting lift, body and luster. Infused with Virtue's first-of-its-kind Alpha Keratin 60ku protein, Full Shampoo and Full Conditioner were specifically developed to add volume and density to fine, limp hair strands. These extraordinarily lightweight formulas help build volume from the inside out and will continue to improve the health of hair over time. The fragrance is a revitalizing citrus floral blend of leafy greens, flowers and fruit, including white pear notes, stimulating spearmint leaf and bright, lemon essential oils.

Virtue Full Conditioner, 6.7 oz.

Face + Body by Virtue The best part of 'hair-wash day' Nourishing conditioner Designed to smooth and detangle hair Suitable for curly hair types Cream formula Alpha Keratin works alongside hydrators and curl-optimizing polymers to support elasticity and damaged cuticles Product is non-returnable for hygiene reasons

Virtue Curl Conditioner 200ml-No color

Virtue Curl Shampoo 8 oz.-Beauty & Cosmetics

Virtue Curl Shampoo 8 oz.

Virtue Recovery Conditioner is a rich, luxurious conditioner that helps bring damaged hair back to life. It reconstructs frayed cuticles and brittle ends, infusing hair with softness, shine and manageability. Formulated with first-of-its-kind Alpha Keratin 60ku, Recovery Shampoo and Recovery Conditioner behave like high-powered treatment products, depositing keratin protein directly into the hair. They work hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals and color treatment. The fragrance is a rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.

Virtue Recovery Conditioner, 6.7 oz.

Virtue Smooth Conditioner eliminates frizz with every shower. It soothes the cuticle, locks out humidity and locks in moisture, giving hair a brilliant luster. The moisture-rich conditioner is formulated with first-of-its-kind Alpha Keratin 60ku protein. The fragrance is a restorative blend of herbs, fruits and citrus, incorporating soothing lavender and fresh mint essential oils.

Virtue Smooth Conditioner, 200 ml

Face + Body by Virtue The best part of 'hair-wash day' Strengthening conditioner Designed to reconstruct frayed cuticles and brittle ends, infusing hair with softness, shine, and manageability Cream formula Product is non-returnable for hygiene reasons

Virtue Recovery Conditioner 200ml-No color

What it is: A medium-hold styler that texturizes, shapes, nourishes, protects and adds shine to hair.Who it's for: Suitable for any person with any hair short or layered hair type.What it does: This do-it-all formula offers pliability and hold to short hair styles, and it lasts all day. Alpha Keratin 60ku® helps strengthen, soften and smooth hair, while lightweight polymers create memory and hold, amplifying the natural layers in your hair to leave it looking thicker. It's scented with a revitalizing citrus blend of flowers, greens, stimulating spearmint leaf and bright lemon essential oils. How to use: Rub a small amount between your palms until translucent. Apply to dry hair to define your desired style.Pro tips: Get buildable coverage by starting with a dime-sized amount in your hand and warm it up by rubbing your palms together. Apply from midshaft to ends to enhance your layers and style. You only need a little for low shine and touchable, flexible hold. For a sleeker and more polished look with medium hold, keep adding until you reach your desired effect. 1.7 oz. Paraben-free; sulfate-free; phthalate-free; gluten-free; synthetic color?free; synthetic dye?free Cruelty-free Vegan Made in the USA

Virtue® Virtue 6-in-1 Styling Paste

Face + Body by Virtue For washing your hair, or when you need an excuse to stay in Moisturising shampoo Designed to lift excess oils and product build-up from hair Helps to maintain your natural curl pattern Ideal for.hair types Enriched with Alpha Keratin 60ku, rice protein and sunflower seed oil Product is non-returnable for hygiene reasons

Virtue Curl Shampoo 240ml-No color

Face + Body by Virtue The best part of 'hair-wash day' Smoothing Conditioner Designed to hydrate, minimize frizz and leave hair looking silky Alpha Keratin 60ku protein re-paves rough cuticles and reduces friction between each strand Product is non-returnable for hygiene reasons

Virtue Smooth Conditioner 200ml-No color

Virtue Full Conditioner 6.7 oz.-Beauty & Cosmetics

Virtue Full Conditioner 6.7 oz.

Virtue Refresh Purifying Shampoo 4 oz.-Beauty & Cosmetics

Virtue Refresh Purifying Shampoo 4 oz.

Virtue Curl Conditioner 6.7 oz.-Beauty & Cosmetics

Virtue Curl Conditioner 6.7 oz.

Face + Body by Virtue For washing your hair, or when you need an excuse to stay in Cleansing shampoo Designed to provide a deep clean and whisk away the impurities Ideal for all hair types Product is non-returnable for hygiene reasons

Virtue Refresh Purifying Shampoo 120ml-No color

Virtue Recovery Conditioner 6.7 oz.-Beauty & Cosmetics

Virtue Recovery Conditioner 6.7 oz.

Virtue Recovery Shampoo 8 oz.-Beauty & Cosmetics

Virtue Recovery Shampoo 8 oz.

Virtue Recovery Shampoo works to rebuild damaged hair with each use. It gently dissolves daily buildup while filling in cracks of damage to leave hair healthy, soft and supple. Formulated with first-of-its-kind Alpha Keratin 60ku, the Recovery Shampoo and Recovery Conditioner behave like high-powered treatment products, depositing keratin protein directly into the hair. They work hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals and color treatment. The fragrance is a rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.

Virtue Recovery Shampoo, 8 oz.

Virtue Labs Purifying Leave-In Conditioner 5 oz.-Beauty & Cosmetics

Virtue Labs Purifying Leave-In Conditioner 5 oz.

Virtue Smooth Conditioner 6.7 oz.-Beauty & Cosmetics

Virtue Smooth Conditioner 6.7 oz.

Face + Body by Virtue The best part of 'hair-wash day' Thickening conditioner Designed to add volume Suitable for colored hair Ideal for fine hair types Cream formula Alpha keratin protein helps to add volume and density to fine, limp hair strands Pink pomelo is rich in Vitamin A, C, B1 and zinc to help improve hair's vitality Product is non-returnable for hygiene reasons

Virtue Full Conditioner 200ml-No color

Virtue Full Conditioner 17 oz.-Beauty & Cosmetics

Virtue Full Conditioner 17 oz.

What it is: A hair regrowth treatment for women with moderate to severe hair loss due to hereditary factors and hormonal stress factors.What it does: This treatment works while you sleep to help reactivate the hair follicles and simulate regrowth. How to use: Apply half a capful once daily directly to the scalp in areas of hair loss. Massage into your scalp with your fingers, then wash your hands. New hair growth is a natural process that happens gradually over 3-6 months so it requires commitment and a bit of patience. Continued use is necessary to increase and keep your hair regrowth, or hair loss will begin again. Paraben-free; sulfate-free; phthalate-free; synthetic color-free; synthetic dye-free; gluten-free Safe for chemically-treated or colored hair Cruelty-free Vegan Made in the USA

Virtue® Virtue Flourish Minoxidil Topical Aerosol 5% Hair Regrowth Treatment for Women

Virtue 6-IN-1 Styler 120ml-No color

Virtue Curl Shampoo 2 oz.-Beauty & Cosmetics

Virtue Curl Shampoo 2 oz.

Face + Body by Virtue Helping your hair go the distance Designed to seal, smooth and repair broken ends, while nourishing and protecting hair from future damage Suitable for all hair types Lightweight, cream texture Formulated with phytonutrients to help protect hair from daily styling and thermal heat damage Contains hydrolyzed quinoa to enhance color, moisture retention and shine Baobab seed oil works as an intense emollient for dry, damaged hair Product is non-returnable for hygiene reasons

Virtue Split End Serum 50ml-No color

Face + Body by Virtue Look after your locks Restorative mask Designed to deeply hydrate and repair hair without weighing it down Suitable for all hair types Lightweight texture Brown algae extract aims to intensively repair and helps provide heat protection Amaranthus caudatus seed extract works to enhance color, moisture retention and shine Product is non-returnable for hygiene reasons

Virtue Restorative Treatment Mask 150ml-No color

Virtue Recovery Discovery Set-Beauty & Cosmetics

Virtue Recovery Discovery Set

Virtue Recovery Conditioner 17 oz.-Beauty & Cosmetics

Virtue Recovery Conditioner 17 oz.

Virtue Full Discovery Set-Beauty & Cosmetics

Virtue Full Discovery Set

Virtue Labs Full Shampoo 8 oz.-Beauty & Cosmetics

Virtue Labs Full Shampoo 8 oz.

Virtue Labs The Perfect Ending Split End Serum 1.7 oz.-Beauty & Cosmetics

Virtue Labs The Perfect Ending Split End Serum 1.7 oz.

Virtue Color Kick De-Brassing Shampoo 8 oz.-Beauty & Cosmetics

Virtue ColorKick De-Brassing Shampoo 8 oz.

Virtue Full Shampoo 2 oz.-Beauty & Cosmetics

Virtue Full Shampoo 2 oz.

Virtue Smooth Shampoo 8 oz.-Beauty & Cosmetics

Virtue Smooth Shampoo 8 oz.

Virtue Smooth Discovery Set-Beauty & Cosmetics

Virtue Smooth Discovery Set

Virtue Dry Shampoo 4.5 oz.-Beauty & Cosmetics

Virtue Dry Shampoo 4.5 oz.

Virtue Curl Conditioner 2 oz.-Beauty & Cosmetics

Virtue Curl Conditioner 2 oz.

Virtue Flourish Conditioner 6.7 oz.-Beauty & Cosmetics

Virtue Flourish Conditioner 6.7 oz.

Virtue Flourish Hair Growth Treatment Set-Beauty & Cosmetics

Virtue Flourish Hair Growth Treatment Set

Virtue Curl Leave In Butter 5 oz.-Beauty & Cosmetics

Virtue Curl Leave In Butter 5 oz.

Virtue Labs 6-in-One Styler 4 oz.-Beauty & Cosmetics

Virtue Labs 6-in-One Styler 4 oz.

Refine, de-frizz and hydrate hair with Virtue's super-silkening Smooth Shampoo and Smooth Conditioner plus the best-selling Restorative Treatment Mask. Formulated with first-of-its-kind Alpha Keratin 60ku protein, the shampoo and conditioner act as a powerful in-shower daily smoothing treatment for hair. They repave rough cuticles and reduce friction between each strand, tackling frizz at the source for hair care that goes light years beyond basic cleansing. The fragrance is a restorative blend of herbs, fruits and citrus, incorporating soothing lavender and fresh mint essential oils. Turn frizz-prone hair into silky strands on their best behavior.

VirtueSmooth Discovery Set

Available in 2 Choices

Product Info

Virtue 3-Pc. Smooth Discovery Set

Virtue Smooth Discovery Set