Imbues a perfected skin finish. Amplifies the skin's inherent luminosity. Delivers sophisticated solar and environmental protection. Imparts a lightdiffusing luster. The Six Melanotypes RATIONALE Research is delighted to unveil six Melanotypes. Reflecting the research of The Fitzpatrick Scale, which identified six universal skin types, these Melanotypes represent the entire spectrum of human skin tones classified by the depth of Melanin genetically present in the skin. Key Ingredients: Zinc Oxid

RATIONALE Beautiful Skin Superfluid SPF 30, 1 oz.

Visibly firms Supports collagen and elastin Hydrates Targets: Fine lines and wrinkles Hyperpigmentation Dehydration Inside the Formulation: Primary Complex: A proprietary Vitamin A Complex (Retinol and Retinal) supports cellular turnover and collagen. What is a Primary Complex? The key ingredients that predominately influence the Formulation. Secondary Complex: A unique DNA Repair Complex supports the skin's innate repair capacity. What is a Secondary Complex? The supplementary ingredients that complement the Primary Complex. Delivery System: Water + OilBased What is a Delivery System? Carries active ingredients into the skin. How to Use: Dispense a pearlsized amount into the palm. Smooth gently over the face, neck, décolletage, and backs of hands. When incorporating vitamin A into your skincare Ritual, it's essential to maximize SPF protection with daily use of #3 The Tinted Serum SPF50+.

RATIONALE #6 The Night Creme

Supports the skin with protective reenergizing Antioxidants. Imbues a supremely supple feel. Elicits firmerlooking skin. Rejuvenates youthful exuberance. Revitalizes and amplifies radiance, promoting the appearance of a more even tone. How to Use: Smooth a pearlsized amount gently over the face, neck, décolletage, and backs of hands each morning. Use in synergy with your RATIONALE Essential Six formulations for remarkable skin luminosity. Signature Complexes: Our proprietary AntiGlycation complex elicits a firm, smoother appearance. A signature Antioxidant VitaminC Complex delivers a brighter, more evenlooking tone and texture. A signature lipophilic delivery system supports a radiant, restored look and feels while retaining skin moisture. Results: At RATIONALE, we're pleased to report the proportion of participants who observed the following improvements in their skin after use of #2 The Light Creme*: 100% reported an increase in Hydration and Suppleness 86% reported an increase in Radiance and Brightness 81% reported an increase in Even tone, calmness, and comfort

RATIONALE The Light Crème, 1.7 oz.

Elicits a brighter, more even skin tone. Delivers skin nutrition with nourishing antioxidants. Profoundly rejuvenates and hydrates skin. Calms redness and soothes signs of inflammation. Imbues a youthful, radiant glow. How to Use: Apply a generous layer to clean, dry skin. Allow the mask to infuse for 20 minutes, then rinse thoroughly with tepid water. Use in synergy with your RATIONALE Essential Six formulations for remarkable skin luminosity. Signature Complexes: Our proprietary Antioxidant Complex restores a brighter, even complexion while reducing pigmentation in sundamaged skin. A unique array of Native Botanical Extracts deliver antioxidant nourishment and protect with antipollution and antiinflammatory properties. Natural moisture is amplified and reserved for lasting hydration. Results*: Brighter and More Radiant +100% Even Toned +95% Rejuvenated and Firmer +86%

RATIONALE #2 The Mask, 1.7 oz.

Renews radiance by enhancing skin firmness and texture. Delivers overnight rejuvenation. Offers hydration in a lightweight gel delivery. Cultivates a refreshed and more luminous appearance by morning. How to Use: Smooth a pearlsized amount gently over the face, neck, décolletage, and backs of hands. Signature Complexes: A proprietary Botanical Retinoid Analogue Complex cultivates a renewed appearance by targeting hyperpigmentation and signs of environmental damage while refining texture and firmness. A unique complex of DNA Repair Enzymes fortifies the skin's innate repair capacity for renewed and more resilient skin. Signature Peptide Profile offers supreme hydration in a watertight delivery system. Results*: Brighter and More Radiant +100% Firmer and Hydrated +94% Calm and Even Toned +89%

RATIONALE #6 The GelCreme, 1.7 oz.

Visibly brightens Hydrates Strengthens Targets: Hyperpigmentation Dryness Dehydration Key Ingredients: Vitamin B3 (Niacinamide): Restores skin resilience by strengthening barrier function and reducing visible redness and sensitivity, while also protecting against Trans Epidermal Water Loss (TEWL). Tocopherol (Vitamin E): Defends the skin by displaying potent antioxidant properties, which supports skin softness and suppleness. Lactic Acid: Provides hydration and refines skin's clarity by improving cell turnover. Ceramides + Amino Acids: Help to improve hydration and fortify the skin's natural barrier. Delivery System: Water and OilBased How to Use: Dispense a pearlsized amount into palm. Apply to neck and décolletage using upwards motions. Reapply as needed for remarkable skin nourishment.

RATIONALE The Décolletage Creme

Elicits immediate luminosity with lightreflecting particles. Provides solar and environmental protection while rejuvenating skin. Strengthens skin integrity and alleviates irritation. Calms skin for a more even, illuminated appearance. Renewed firmness is realized with a multivitamin complex. How to Use: Shake well to activate formula. Apply to face, neck, décolletage, and backs of hands each morning. This formulation may be reapplied throughout the day as needed. Use in synergy with your RATIONALE Essential Six formulations for remarkable skin luminosity. Signature Complexes: Our proprietary Zinc Fusion Technology delivers advanced solar and environmental protection while reducing signs of redness and inflammation to strengthen barrier function. Signature Skin Identical Heat Shock Proteins calm and conceals redness and inflammation to restore natural brilliance. A unique lipophilic delivery system supports and amplifies natural hydration reserves in the skin. Results*: More Beautiful +80% Brighter and More Radiant +75% Even Toned +75%

RATIONALE #3 The Tinted Serum Broad Spectrum SPF 50+

Gently cleanses to remove all sunscreen, makeup, and impurities. Optimally prepares skin for nighttime activities. Removes surface debris and alleviates skin congestion. Skin feels more hydrated. Purifies and rebalances skin for enhanced skin clarity. The Ritual: Double cleansing involves cleansing your face using two Formulations. The first cleanse is to cut through any stubborn makeup or SPF. The second is to remove additional debris and excess oils, ensuring optimal preparation for nighttime activities. How to Use: Emulsify a pearlsized amount #4 The PreCleanse Balm between your hands to soften. Massage over dry skin. Remove with tepid water or a warm face cloth. Follow with 1 to 2 pumps of #5 The Cleanser. Massage deeply into the skin before rinsing clean. The Results: #4 The PreCleanse Balm 100% reported increased skin calmness. 100% experienced improved suppleness. 95% noticed a firmer and more uplifted appearance. *Based on a 28day trial with 20 participants #5 The Cleanser 91% experienced improved skin comfort. 82% noticed an increase in hydration. 82% reported enhanced skin calmness. *Based on a 28day trial with 22 participants The Formulation: The PreCleanse Balm: A signature Skin Identical Ceramide Complex and Intercellular Lipids fortify barrier function and integrity by replenishing the skin's lipid matrix. Our unique profile of Lipidsoluble Antioxidants alleviates oxidative stress, reducing visible signs of free radical damage. A defining suite of Complex Lipids nourishes and reinforces the skin, replenishing natural lipid barrier reserves while preventing TransEpidermal Water Loss (TEWL) to encourage hydration. #5 The Cleanser: A proprietary Hydroxy Acid Complex refines skin clarity by recalibrating skin pH to a youthful, acidic level. A complementary Peptide Complex delivers deep hydration and fortifies key skin structures. Signature Skin Identical Ceramide Complex nourishes moisture levels and strengthens barrier function.

RATIONALE Limited-Edition Clarity Cleansing Duo

Reveals a refreshed, dewy appearance. Imbues a cooling and calming feel. Uplifts skin and self.

RATIONALE The Instant Radiance Mist, 3.4 oz.

Hydrated +91% Nourished +82% More Radiant +82%

RATIONALE #1 The Serum, 1 oz.

Gently cleanses to remove all sunscreen, makeup, and impurities. Optimally prepare skin for nighttime activities. Skin appears more hydrated. Skin feels softer and more supple. Helps to balance, nurture, and rehydrate skin. The Ritual: Double cleansing involves cleansing your face using two Formulations. The first cleanse is to cut through any stubborn makeup or SPF. The second is to remove additional debris and excess oils, ensuring optimal preparation for nighttime activities. How to Use: Emulsify a pearlsized amount #4 The PreCleanse Balm between your hands to soften. Massage over dry skin. Remove with tepid water or a warm face cloth. Follow with 1 to 2 pumps of #4 The Cleanser. Massage deeply into the skin before rinsing clean. The Results: #4 The PreCleanse Balm 100% reported increased skin calmness. 100% experienced improved suppleness. 95% noticed a firmer and more uplifted appearance. *Based on a 28day trial with 20 participants #4 The Cleanser 77% reported improved skin calmness and nourishment. 73% noticed increased suppleness. 73% experienced enhanced hydration.

RATIONALE Limited-Edition Integrity Cleansing Duo

Firms and plumps the appearance of fine lines. Enhances skin texture and tone for a reawakened appearance. Visibly illuminates the look of the eye area. Delivers targeted overnight hydration. How to Use: Warm between ring fingers, then tap lightly around the orbital contour of each eye until absorbed. Signature Complexes: A proprietary Retinoid Complex supports skin renewal by optimizing cell regeneration and stimulating collagen synthesis. A unique complex of DNA Repair Enzymes fortifies the skin's innate repair capacity for renewed and more resilient skin. Signature Peptide Profile supports collagen renewal and reduces edema to visibly illuminate the look of the eye area. Results*: More Supple +82% Hydrated and More Nourished +77% Firmer +73%

RATIONALE 0.7 oz. #6 The Eye Creme

Forms a physical shield against environmental pollution exposure. Skin feels more hydrated with a watertight delivery system. Defends against environmental oxidative stress. Enhances skin firmness, elasticity, and texture while restoring hydration. How to Use: Dispense half a pump onto fingertips. Smooth gently over face, neck, décolletage and backs of hands. Follow with your RATIONALE Essential Six formulations for day. Signature Complexes: Our proprietary Skin Identical Antioxidant Complex elicits a brighter, more refined tone, while protecting glycation processes caused by solar damage. Signature 3D Ceramic Shield Technology protects skin against environmental stress, including pollution, while diffusing light across skin. Our sophisticated humectants deliver deep hydration into the skin to luminous effect. Results*: Calm and Hydrated +95% Firmer +86% Brighter and Even Toned +86%

RATIONALE The Hydragel

Activates skin radiance and brilliance. Imbues skin with calmness and comfort. Delivers advanced solar and environmental protection. Visibly smooths, refines, and reawakens a youthful complexion. Bestows a hypernatural, incandescent finish. How to Use: Warm a pearlsized amount between fingertips, then smooth gently over the face, neck, décolletage, and backs of hands. Use in synergy with your RATIONALE Essential Six formulations for remarkable skin luminosity. Signature Complexes: Our proprietary Zinc Fusion Technology delivers advanced solar and environmental protection while calming the skin and strengthening overall skin health. A unique accord of supporting heat shock proteins imbues brilliance into the skin. A signature lipophilic delivery system supports a calmer, restored texture while retaining skin moisture. Results*: Protected from External Aggressors +90% Nourished and Firmer +90% Calm +85%

RATIONALE #3 The Enriched Crème Broad Spectrum SPF 15

Replenishes intercellular lipids to restore skin integrity. Helps to balance, nurture and rehydrate skin. Balmtooil emulsion removes all sunscreen, makeup, and impurities. Skin feels comforted, softer, and more supple. How to Use: Warm between fingertips, then massage gently over dry skin. Emulsify with tepid water and rinse clean or remove with a warm towel. Signature Complexes: A signature Skin Identical Ceramide Complex and Intercellular Lipids fortify barrier function and integrity by replenishing the skin's lipid matrix. Our unique profile of Lipidsoluble Antioxidants alleviates oxidative stress, reducing signs of solar damage and elevating skin hydration. A defining suite of Complex Lipids nourishes and reinforces the skin, replenishing natural lipid barrier reserves, while preventing TEWL to encourage moisturizing and healing processes. Results*: Calm +100% Supple and Soft +100% Firmer and Uplifted +95%

RATIONALE #4 The PreCleanse Balm, 1.7 oz.

Offers a protective shield to compromised skin. Helps support barrier repair. Calmness is cultivated as the appearance of redness on the skin is alleviated. Enhances the look of hydration and feeling of skin suppleness. How to Use: Apply liberally to dry or compromised areas. Signature Complexes: Our proprietary Complex of Skin Identical Ceramides fortifies skin integrity and offers a protective shield to compromised skin. A unique accord of Intercellular Lipids replenishes the skin's natural lipid barrier reserves to nourish and moisturize the skin, and encourage repair processes. Our signature VitaminE Complex delivers powerful antiinflammatory properties to alleviate redness and irritation while soothing sensitivity. Results*: Calm +100% Moisturized +100% Nourished +96%

RATIONALE 0.7 oz. #4 The Balm

Gently cleanses to remove surface debris and alleviate skin congestion. Skin feels more hydrated, improving skin tone and texture. Promotes skin brilliance. Purifies and rebalances skin for enhanced skin clarity. How to Use: Dispense 12 pumps into hands. Massage cleanser over dry or damp skin. Rinse thoroughly with tepid water. Signature Complexes: A proprietary Organic Hydroxy Acid Complex refines skin clarity by recalibrating skin pH to a youthful, acidic level. A complimentary Peptide Complex delivers deep hydration and reduces inflammation in hypersebaceous skin. Signature Skin Identical Ceramide Complex nourishes moisture levels and strengthens barrier function. Results*: Comforted +91% Hydrated +82% Calm +82%

RATIONALE 3.4 oz. #5 The Cleanser

Skin tone and texture are refined, and clarity is restored. Recalibrates skin pH to a youthful acidic level. Clarifies skin to promote a more even appearance. Hydration levels are augmented to visibly smooth fine lines. Skin looks and feels softer and more radiant. How to Use: Smooth 23 drops gently over the face, neck, décolletage, and backs of hands. Signature Complexes: Our proprietary Complex of Organic Hydroxy Acids refines skin's clarity by recalibrating skin to a youthful, acidic pH level. A powerful, unique profile of Botanical Extracts promotes a refined texture and tone, enhancing brightening effects to reveal more radiant skin. Our signature hydrophilic delivery system supports and amplifies natural hydration reserves in the skin. Results*: Brighter and More Radiant +85% Even Toned +85% Firmer +75%

RATIONALE #5 The Serum, 1 oz.

Calms, clarifies, and rejuvenates skin. Gently recalibrates skin pH to enhance ongoing clarity. Supports skin resilience. Skin feels hydrated, softer, and more supple. A more radiant tone and texture are revealed. How to Use: Smooth 23 drops gently over face, neck, décolletage, and backs of hands. Signature Complexes: Innovative Signature Signalling Peptides promote a clear, balanced complexion while gently recalibrating skin pH to enhance clarity. A unique, supportive array of Amino Acids enhance skin clarity by strengthening barrier function, amplifying overall skin health and luminosity. Our defining hydrophilic delivery system supports and amplifies epidermal hydration for softer, and more supple skin. Results*: Calm +100% Glowing +96% Smooth Texture +90%

RATIONALE 1 oz. #5 The Milk Concentrate

Skin appears more hydrated. Skin feels softer and more supple. Comforts skin, soothing the appearance of irritation. Gently cleanses to optimally prepare skin for nighttime actives. How to Use: Dispense 12 pumps into hands. Massage cleanser over dry or damp skin. Rinse thoroughly with tepid water. Signature Complexes: Our proprietary Skin Identical Ceramide Complex replenishes the skin's intercellular matrix to fortify skin barrier function and integrity. A unique accord of Intercellular Lipids inundates the skin's natural lipid barrier reserves to nourish and moisturize the skin, and encourage repair processes. Signature AntiInflammatory Actives reduce redness and sensitivity to restore a visibly calmer, nurtured appearance. Results*: Comforted and Nourished +77% More Supple and Soft +73% Moisturized and Hydrated +73%

RATIONALE #4 The Cleanser

Skin's natural integrity is strengthened. Firmness and resilience are enhanced. Gentle nourishment delivered. How to Use: Smooth a pearlsized amount gently over the face, neck, décolletage and backs of hands. Signature Complexes: Our proprietary Complex of Skin Identical Ceramides and Intercellular Lipids support and fortify the architecture of the extracellular matrix, and restores skin integrity. A signature profile of signalling Peptides activates collagen synthesis by stimulating the regeneration of new cells, revealing a more radiant complexion and a healthier skin barrier function. A defining Complex of Antioxidants and Lipids mimics the restorative function of the skin's natural oils, delivering lasting hydration. Results*: Nourished and Hydrated +95% More Supple and Soft +95% Firmer +90%

RATIONALE #4 The Creme, 1.7 oz.

Cultivates a more radiant complexion by amplifying skin resilience. Supports skin barrier function. Lightweight hydrator, elevating moisture levels. Restores skin softness and smoothness. Imparts a cooling and comforting sensation, ideal for sensitive skin types. How to Use: Dispense half a pump onto fingertips. Smooth gently over face, neck, décolletage, and backs of hands. Follow with your RATIONALE Essential Six formulations for the day. Signature Complexes: Our proprietary Complex of BGroup Vitamins boosts skin immunity by building the resilience of skin cells and strengthening barrier function. A unique profile of ImmuneBoosting Actives and Natural Moisturising Factors supports skin hydration and reduces moisture loss. Signature brightening actives prevent excess melanin production for an even, luminous tone. Results*: Hydrated +90% Resilient +76% Calm +76%

RATIONALEBeautiful Skin Superfluid SPF 30, 1 oz.

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