What it is: A firm-hold hair spray that provides extra-strong style, control and shine.What it does: This hair spray is presented in a non-aersol bottle, and its formula offers great style memory. How to use: For specific hold or to control a hard-to-maintain area, lightly mist onto slightly damp hair and blow-dry the section of hair with a round brush. For a soft hold that's brushable, hold the bottle as far away from your hair as possible and lightly mist. 8.5 oz. Paraben-free; sulfate-free; phthalate-free Cruelty-free

Aveda firmata Firm Hold Hair Spray

Boosts volume and helps fine hair look fuller, feel thicker and stay more abundant.Features and benefits:- Breakthrough blend of kaolin clay and certified-organic acacia gum to lift up and fill out hair.- Aroma with jasmine, certified-organic peppermint, palmarosa and ylang-ylang. How to use: After using pure abundance™ Volumizing Shampoo, smooth conditioner from roots to ends. Rinse. By Aveda.

Aveda pure abundance Volumizing Clay Conditioner

What it is: A shampoo that lifts fine hair up and fills it out, so your hair looks fuller, feels thicker and stays more abundant.What it does: Its plant-based formula is boosted by certified-organic acacia gum. It's scented with notes of jasmine, certified-organic peppermint, palmarosa and ylang-ylang. How to use: Massage into damp hair, then rinse. Cruelty-free

Aveda pure abundance Volumizing Shampoo

What it is: A conditioner that quenches hair's thirst and sets tangles free, even in the most textured hair.What it does: It's formulated with plant emollients that restore hair for smoothness and shine. An excellent detangler, it helps make hair feel soft and silky. Hair is left hydrated and conditioned. How to use: After shampooing, apply a small amount to wet hair and work through to ends. Leave on for 3-5 minutes. Rinse thoroughly. Cruelty-free

Aveda brilliant Conditioner

What it is: A shampoo that gently exfoliates, cleanses and renews the scalp with wintergreen-derived salicylic acid, removing buildup.Who it's for: Ideal for those with medium-to-thick, thinning hair.What it does: This nourishing, color-safe shampoo cleanses the hair and detangles to help protect from breakage during shampooing. It creates an optimal foundation for thicker, fuller hair. A blend of Ayurvedic herbs including ginseng and certified-organic turmeric invigorates the scalp when massaged in. When used as a part of the invati advanced system, it helps reduce hair loss. This shampoo also features the brand's pure-fume™ aroma, with notes of certified-organic lavender, rosemary, geranium, vanilla and other pure flower and plant essences. How to use: Massage the shampoo into wet hair and scalp, then rinse. Paraben-free; sulfate-free; petrolatum-free; formaldehyde-free; animal ingredient-free; synthetic fragrance-free; gluten-free Safe for color-treated hair Cruelty-free Made in the USA

Aveda invati advanced Exfoliating Shampoo Rich

What it is: A botanical bond-building, three-layer repair serum that will nourish, soften and smooth strands to recover the essentials lost by daily assaults Who it's for: All hair types.What it does: This plant-powered hair serum features a formula designed to create new bonds by the thousands, strengthen hairs cortex, prevent and protect strands from damage and reduce the appearance of split ends. Featuring Aveda's pure-fume aroma, this serum won't only have your strands looking their healthiest, but smelling fresh as can be. How to use: Apply serum to lengths and ends at bedtime and do not rinse. Sleep on it. In morning, style as usual. Use generously. Section hair into four sections. Emulsify product in hands and work a generous amount into each section. Then comb through with a paddle brush.Pro tips: Apply during the day to your ends for instant split end repair. 3.4 oz. Vegan Cruelty-free Made in the USA

Aveda botanical repair Strengthening Overnight Hair Serum

What it is: A light-moisture treatment mask that surges all hair textures with nutrient-rich moisture without weighing hair down.Who it's for: Ideal for those with fine to medium hair and all textures.What it does: This treatment helps restore depleted, dull and dry hair with instant hydration and shine. Hair is left healthy-looking. It features the nutriplenish Superfood Complex, which contains nutrient-infused superfood ingredients to infuse hair with replenishing hydration. Pomegranate seed oil, rich in Omega 5, helps hydrate and revitalize dry hair. Mango butter softens, nourishes and adds shine, and coconut oil helps hair retain moisture, keeping it soft and moisturized. The mask features Aveda's own pure-fume aroma with notes of coconut extract, certified-organic ginger oil and cardamom oil with other pure flower and plant essences.Research results:In a consumer test on 134 women after four weeks of use:- 97% said hair felt more managable- 95% said hair felt softer- 93% said hair felt moisturized, nourished, replenished and restored- 90% said hair looked healthierHow to use: Use weekly as an ultra-hydrating treatment after shampooing as usual. Smooth through damp hair from roots to tip. Leave on for 2-5 minutes. Rinse thoroughly.Pro tips: Use as an overnight conditioning treatment or as a leave-in hair mask. For a sensorial, spa-like experience, apply a hot towel over the hair mask and relax. Paraben-free; silicone-free; mineral oil-free; synthetic fragrance-free Cruelty-free Vegan Made in the USA

Aveda nutriplenish Treatment Masque

What it is: A cooling shampoo that gently cleanses to help remove excess oil, impurities and pollution from hair and scalp.Who it's for: All scalp types: normal to oily and normal to dry. All hair types: fine, medium and thick. All hair textures. Safe for color-treated and chemically processed hair.What it does: This gentle shampoo helps remove excess oil, impurities and pollution from the hair and scalp. Formulated for everyday shampooing, this nondrying shampoo improves scalp hydration instantly and over time. Plant-derived cleansing agents gently cleanse and instantly remove pollution and product buildup. Gentle and nonirritating to scalp. Instant cooling sensation. How to use: Massage into wet hair and scalp. Rinse well. Follow with Scalp Solutions replenishing conditioner. Use daily or as often as needed. 6.7 oz. Vegan Cruelty-free Made in the USA

Aveda Scalp Solutions Balancing Shampoo

What it is: A conditioner that adds silvery brightness to grey hair and neutralizes brassy tones in all hair colors.What it does: This deeply conditioning formula contains blue malva and coneflower to help impart moisture and brightness. It leaves hair lightweight and manageable. How to use: Apply to shampooed hair. Comb through. Leave on two to five minutes. Use every two to three shampoos for consistent, lasting color enhancement. 8.5 oz. Cruelty-free

Aveda Blue Malva Color Conditioner

What it is: A control paste that lets you create texture with a pliable medium hold for high-textured styles that are smooth with a matte finish.Who it's for: Anyone with any hair type who wants a pliable medium hold.What it does: It's scented with Aveda's own pure-fume aroma with certified organic ylang-ylang, clove, clary sage and other pure flower and plant essences. How to use: Emulsify the paste in your hand and work through dry hair with your fingertips. Apply more product as desired.Pro tips: For a dramatic, piecey look, emulsify the paste using only your fingertips. Take individual pieces/sections of hair in your hand and slide your fingers directly down the hair. Apply to damp or dry hair prior to braiding or ponytails to keep stray hairs together and maintain a smooth, controlled style. 2.5 oz. Cruelty-free Made in the USA and can easily be recyled

Aveda control pasteâ„¢

What it is: A 96% naturally derived purifying shampoo formulated with micelles and white vinegar to clarify the hair without stripping natural oils.What it does: It leaves your hair feeling squeaky-clean, reset and shiny. The micelles gently remove product buildup and other impurities without disrupting the natural balance of the scalp and hair. White vinegar helps gently purify the hair. The shampoo features an invigorating aroma with notes of certified organic rosemary, peppermint and spearmint, all proven to energize, awaken the senses and improve focus. How to use: Massage into wet hair. Rinse. Follow with conditioner. Paraben-free; phthalate-free; silicone-free; synthetic fragrance-free; mineral oil-free; petrolatum-free; formaldehyde-free; animal ingredient-free Cruelty-free Made in the USA

Aveda Rosemary Mint Purifying Shampoo

What it is: A silicone-free detangling conditioner that helps to quench your hair's thirst without weighing it down, and it tames frizz, too.What it does: It's formulated with a blend of Icelandic moss and larch tree sap extract to hydrate hair, while smart drone conditioning technology targets dry micro-sites within the hair to deliver a precise infusion of hydration. It features Aveda's own pure-fume™ scent, with notes of jasmine, certified organic olibanium and cypress. How to use: After shampooing, smooth the conditioner from roots to ends. Rinse. It can also be used as a leave-in conditioner for those with textured hair that needs more hydration. To do so, apply to towel-dried hair after shampooing and work through, concentrating on your mid-lengths to ends. Do not rinse. Style as desired. Paraben-free; silicone-free; gluten-free; petrolatum-free; mineral oil-free Cruelty-free Made in the USA

Aveda sap moss Weightless Hydration Conditioner

What it is: This hydrating curl gelée provides the flexible hold of a gel enriched with the nourishment and moisture of a lightweight conditioner. Who it's for: Ideal for curly and wavy hair.What it does: Hydrates, define and elongates coils, curls and waves while nourishing with nutrient-powered superfoods packed with hydration. It is infused with nutrient rich superfood complex mango butter, organic coconut oil and organic pomegranate oil delivers nourishing moisture and shine while styling. How to use: Apply evenly on wet hair from root to tip. Glide downward to elongate curls or scrunch to help define curls. Air dry or blow-dry with a diffuser for added volume and curl definition. Once fully dry, shake at the root and scrunch to soften curls. 6.7 oz. Cruelty-free Vegan Made in the USA

Aveda Nutriplenish Curl Gelée

What it is: An extra-firm-hold, volume-pumping micro-mist hair spray that dries quickly and is resistant to humidity all day long.Who it's for: All hair types.What it does: This hard-finish hair spray is infused with certified-organic acacia gum, which is a natural bulking agent that helps hair appear fuller and feel thicker. How to use: Use on dry hair. Holding the bottle 10-12 inches from your head, pump to dispense. Layer more as needed. 6.7 oz. Cruelty-free

Aveda pure abundance Volumizing Hair Spray

What it is: A lightweight styling product for medium hold on damp hair.Who it's for: Anyone with fine to medium hair types.What it does: The Morikue™ protein-infused formula conditions, fortifies and creates definition. How to use: Always apply to fingertips first, then rub together and work into scalp area so you can control the volume and direction of the hair style. 8.5 oz. Paraben-free; sulfate-free; phthalate-free Cruelty-free

Aveda confixor Liquid Gel

What it is: A daily leave-in treatment that helps instantly moisturize dry hair.What it does: With certified-organic buriti oil harvested from the 'tree of life' in Brazil, this 90% natural (from plants, nonpetroleum minerals or water) treatment helps transform dry, brittle hair, making it soft and manageable. It's formulated without silicone, too, so it only takes a few drops to moisturize hair. How to use: Apply 2-4 of oil to your hands, emulsify and smooth from mid-lengths to ends through half of your hair. Repeat on the second half. Gently comb your fingers through your hair to evenly distribute. Do not rinse. Using the residual oil left on your hands, gently smooth them over your crown for more shine and fewer flyaways. 1 oz. Sulfate-free; paraben-free; phthalate-free; silicone-free Cruelty-free

Aveda dry remedy Daily Moisturizing Oil

What it is: A conditioner clinically proven to help leave your scalp feeling calmer, healthier, less irritated and less itchy, too.What it does: It soothes and revives while moisturizing and adding shine to hair. Its rich and spicy aroma features a refreshing blend of kunzea, citrus and certified-organic essential oils of spearmint, vetiver and lavender. How to use: Massage a small amount of conditioner into wet hair and scalp. Rinse well. Cruelty-free

Aveda Men pure-formance Conditioner

What it is: A conditioner that instantly thickens hair, with fullness that lasts all day and contains a weightless blend of plant oils to condition hair.What it does: Certified organic amla instantly thickens the hair, while naturally derived amino acids mimic hair's building blocks to help strengthen from roots to ends. It is scented with organic lavender, rosemary, geranium and other pure flower and plant extracts. How to use: Massage into wet hair and scalp after shampooing. Rinse. Towel dry. Cruelty-free Made in the USA

Aveda invati Advanced Thickening Conditioner

What it is: A game-changing curl cream for wavy and curly hair types that replenishes strength with a peptide derived from plant proteins.Who it's for: Ideal for wavy and curly hair types.What it does: The cream was created with the help of an expert team of texture stylists. It helps provide up to 72 hours of frizz protection in high humidity, more hydration and more shine, all while increasing curl definition. Since curls and waves are naturally more fragile, the game-changing cream also helps replenish strength with a peptide derived from plant proteins. The cream features a refreshing citrus Pure-Fume aroma crafted from certified organic lemon, bergamot, orange and other pure plant and flower essences. How to use: Smooth the cream generously on damp hair. Air-dry or blow-dry with a diffuser. Paraben-free; phthalate-free; sulfate-free; silicone-free; gluten-free; drying alcohol-free; mineral oil-free; petrolatum-free; formaldehyde-free; paraffin-free; synthetic fragrance-free; triclosan-free; triclocarban-free Leaping Bunny-certified for a commitment to cruelty-free testing Vegan Made in the USA

Aveda be curly Curl Enhancer Cream

What it is: A treatment that instantly detangles, softens hair and keeps beautiful color locked in with radiant shine.What it does: The rich leave-in treatment is specially formulated with 7X more conditioning agents compared to the light leave-in treatment, for added hydration and softness. It's ideal for medium to thick hair types, with high-performance plant-power protection for color-treated hair. A weightless seal helps keep tones vibrant, color-true and luminous, wash after wash. It also works as a heat-protection spray, protecting against heat damage from styling (up to 450°F), which impacts color radiance. UV Protection Sand ginger, a naturally derived UV filter, protects colored hair from drying effects of the sun.Key ingredients:- Certified organic apricot and avocado oils work together to nourish, smooth and seal the cuticle, helping to lock in beautiful, radiant color- Scent featuring Aveda's own Pure-Fume aroma has osmanthus, certified organic orange, cypress, cedarwood and other pure flower and plant essencesHow to use: Apply to damp hair. Do not rinse. Style as desired. Paraben-free; phthalate-free; sulfate-free; silicone-free; mineral oil-free, petrolatum-free, paraffin-free, formaldehyde-free, triclosan-free, triclocarban-free Vegan Made in the USA

Aveda Color Control Leave-In Treatment

What it is: A conditioner with quinoa protein that helps repair and strengthen damaged hair.Who it's for: All hair types.What it does: Naturally derived conditioners help provide intense detangling, leaving hair smooth and soft. How to use: After shampooing, smooth evenly through damp hair from roots to ends. Rinse thoroughly. Paraben-free; sulfate-free; phthalate-free Cruelty-free

Aveda damage remedy Restructuring Conditioner

What it is: An advanced scalp revitalizer that works to help reduce hair loss so you can keep the hair you have longer.What it does: Formulated with Aveda's innovative blend of tangerine peel and Japanese knotweed, it penetrates skin to help support hair's natural keratin. A patented bio-fermented blend plus an ayurvedic herb blend with ginseng and certified organic turmeric invigorates the scalp when massaged in. Certified organic amla instantly thickens to help lift the hair at the root. It is scented with notes of organic lavender, rosemary, geranium and other pure flower and plant essences. How to use: Apply once daily. Lift hair in sections to spray directly onto your scalp. Spray 16 times, evenly covering head. Hair may be damp or dry. Gently massage in. Do not rinse. 5 oz. Cruelty-free Made in the USA

Aveda invati advanced scalp revitalizer

What it is: A vegan color-protection conditioner of botanicals helps to protect color-treated hair while leaving it silky, soft and shiny.Who it's for: All hair types.What it does: The silicone-free formula conditions hair, seals the cuticle and detangles to prevent breakage. A color-keeping combination of plant power locks in your color, while omega-9-rich apricot oil in combination with botanical acid complex provides a radiant shine. How to use: Use after color control shampoo. Massage into wet hair, from roots to ends. Rinse. 6.7 oz. Vegan Made in the USA

Aveda Color Control Conditioner

What it is: An enhancer for intensifying curls, taming frizz and increasing shine.Who it's for: Ideal for those with wavy (2A, 2B, 2C) or tight (3A, 3B, 3C) hair.What it does: It's formulated with a wheat-protein blend that expands when hair is wet and retracts when hair is dry to help lock in your curls or waves. It features a 96% naturally derived formula from plants, nonpetroleum minerals and water. The enhancer is scented with Aveda's own pure-fume™ aroma with certified organic lemon, geranium, bergamot, orange and other pure flower and plant essences. How to use: Smooth generously onto damp hair. Dry naturally or blow-dry with a diffuser for added volume and curl definition.Pro tips: Generously apply from ends to scalp, keeping most of the product at the tips. Twist large sections of hair into tight coils and secure ends to your head using large butterfly clips. Cover with a fine hair net to avoid flyaways and frizz. Blow dry with high heat using a diffuser. Paraben-free; mineral oil-free; petrolatum-free; formaldehyde-free; synthetic fragrance-free Cruelty-free

Aveda be curly Curl Enhancer

What it is: A humectant-rich pomade with a plant-derived aroma that enhances curl.What it does: Especially effective in dry climates, it activates and maintains wave in textured or treated hair. It defines and adds shine. How to use: Apply to wet or dry hair prior to braiding or making a ponytail. This will keep stray hairs in place and maintain a smooth, controlled style. 2.6 oz. Paraben-free; sulfate-free; phthalate-free Cruelty-free

Aveda brilliant Humectant Pomade

What it is: A treatment that works to intensely repair and strengthen your hair instantly.Who it's for: Ideal for those with fine-to-medium hair types in any texture.What it does: This weightless conditioning formula with its luxurious, silky texture helps leave hair visibly healthier, softer and shinier after just one use while strengthening to protect hair against future damage. It works to repair damage to all three layers of the hair fiber. It features the brand's own pure-fume™ aroma with certified organic ylang-ylang, rose, marjoram and other pure flower and plant essences. How to use: After shampooing, smooth through damp hair. Leave on for 2-5 minutes. Rinse thoroughly. Paraben-free; mineral oil-free; silicone-free; synthetic fragrance-free Cruelty-free Vegan Made in the USA

Aveda botanical repair Intensive Strengthening Masque Light

What it is: A luxurious shampoo that cleanses while helping to strengthen and repair damaged hair with the power of plants.Who it's for: All hair types and textures.What it does: The bond-building shampoo helps improve hair strength while gently removing excess sebum, product buildup and pollution, which can damage hair. It features the brand's pure-fume™ aroma, with notes of certified organic ylang-ylang, rose, marjoram and other pure flower and plant essences. How to use: Massage into wet hair, then rinse well. Paraben-free; sulfate-free; silicone-free; mineral oil-free; synthetic fragrance-free Cruelty-free Vegan Made in the USA

Aveda botanical repair Strengthening Shampoo

What it is: A rich cream mask that delivers nutrient-rich moisture and hydration to all hair types.Who it's for: Ideal for those with medium to thick hair of any texture.What it does: It deeply nourishes and restores depleted, dull and dry hair with nutrient-infused hydration and shine. Hair is left with a healthy-looking appearance and is soft and smooth to the touch. It's formulated with the brand's nutriplenish Superfood Complex to help infuse hair with replenishing hydration. Pomegranate seed oil, rich in Omega 5, helps hydrate and revitalize dry hair. Mango butter softens, nourishes and moisturizes hair, and coconut oil helps hair retain moisture so that it's soft. The mask features Aveda's own pure-fume aroma with cocoa extract, certified-organic ginger oil, cardamom oil and other pure flower and plant essences.Research results:In a consumer test on 134 women after four weeks of use:- 96% said hair felt softer and more manageable- 96% said hair looked replenished and restored- 94% said hair felt nourished and moisturized- 93% said hair had visible shineHow to use: Use weekly as an ultra-hydrating treatment. After shampooing, smooth the mask through damp hair from roots to tips. Leave on for 2-5 minutes. Rinse thoroughly.Pro tips: You can also use as an overnight conditioning treatment or leave-in hair mask. For a sensorial, spa-like experience, apply a hot towel over the hair mask and relax. Paraben-free; silicone-free; mineral oil-free; synthetic fragrance-free Safe for color-treated or chemically-processed hair Cruelty-free Vegan Made in the USA

Aveda nutriplenish Deep Moisture Treatment Mask

What it is: A product that is the foundation for any style and is designed for use as a pre-styling tool to protect hair from combing, heat and sun damage.Who it's for: All hair types.What it does: It protects against thermal damage, reduces breakage from combing and helps protect against UV damage. How to use: Spray liberally on towel-dried hair to help protect from heat styling. Blow-dry and style as desired with your favorite Aveda styling product. 8.5 oz. Paraben-free; sulfate-free; phthalate-free Cruelty-free

Aveda brilliant damage control

What it is: A 98% naturally derived silicone-free conditioner that instantly detangles, adds shine and provides weightless, long-lasting nourishment.What it does: It's formulated with abyssinian oil and features the brand's signature calming aroma, which contains 25 pure flower and plant essences including certified organic lavender, petitgrain and ylang-ylang. How to use: Massage into wet hair after shampooing. Rinse. Receive a free pump with your purchase of a 33.8 oz. bottle Paraben-free; silicone-free; gluten-free; synthetic fragrance-free; mineral oil-free; petrolatum-free; formaldehyde-free; animal ingredient-free Cruelty-free Imported

Aveda shampure Nurturing Conditioner

What it is: A medium-hold hairspray that defends your hair against humidity.Who it's for: Anyone with textured or treated hair.What it does: It adds brilliant shine and definition, and is formulated with black tea, certified-organic chamomile, calendula and aloe. How to use: Spray 10-12 inches from your hair to shape and finish any style. Paraben-free; sulfate-free; phthalate-free Cruelty-free

Aveda brilliant Medium Hold Hair Spray

What it is: A remarkable tonic that creates maximum volume on fine and medium hair.Who it's for: Anyone with fine to medium hair.What it does: It contains certified organic aloe and wheat amino acids to help build your hair's body and shine. How to use: Spray on damp hair. For maximum volume, apply at the roots.Pro tips: Rough-dry your hair using a blow dryer and your fingers until it's about 80% dry. Lift sections of your hair and spray your volumizing tonic near the scalp area, then use a round brush, blow dryer and hands to further enhance volume. To create top volume, use on your scalp and follow with a styling foam. Sulfate-free; paraben-free; phthalate-free Cruelty-free

Aveda volumizing tonic

What it is: A gentle silicone-free shampoo that treats your senses to soft-feeling, sweet-smelling hair.Who it's for: Anyone with normal to dry hair, especially those with long hair.What it does: Babassu and coconut-derived ingredients deeply yet gently cleanse hair while maintaining healthy lipids and oils. Naturally derived cherry blossom and sweet almond oil restore softness and shine from roots to ends, leaving hair feeling touchably soft and full of weightless bounce. It infuses hair with a sweet, juicy floral pure-fume™ aroma containing 38 flower and plant essences including tonka bean, certified organic orange and ylang-ylang. How to use: Massage into wet hair. Rinse. Follow with conditioner. Silicone-free; gluten-free Safe for color-treated hair Cruelty-free Vegan Made in the USA

Aveda Cherry Almond Softening Shampoo

What it is: A nutrient-powered conditioner with a decadent formula that leaves hair full and visibly healthier.Who it's for: Ideal for those with dry hair that is straight, wavy (2A, 2B, 2C), tight (3A, 3B, 3C) or coily (4A, 4B, 4C).What it does: Its 96% natural formula with powerful superfoods deeply replenishes hair. Omega 5-rich organic pomegranate oil nourishes dry, depleted hair while certified organic coconut oil with a low molecular weight easily penetrates hair to help moisturize. Mango butter, which is packed with fatty acids, helps nourish, leaving hair soft and smooth. The conditioner features the brand's own pure-fume aroma with notes of cocoa, certified organic ginger, cardamom and other pure flower and plant essences. How to use: Use after your shampoo. Massage into wet hair from roots to ends, then rinse.Pro tips: For very thick or textured hair, this conditioner also works as a deeply hydrating leave-in treatment. Paraben-free; sulfate-free; silicone-free; gluten-free; mineral oil-free; petrolatum-free Cruelty-free Vegan Made in the USA

Aveda nutriplenish Deep Moisture Conditioner

What it is: A game-changing hair mask for curly, coily and wavy hair that replenishes strength with a peptide derived from plant proteins.Who it's for: Ideal for curly, coily and wavy hair types.What it does: This intensive silicone-free treatment mask conditions and increases smoothness of curls and coils. The formula also protects from frizz and leaves hair looking more defined and 2X shinier. How to use: After shampooing, smooth the mask through damp hair. Leave on 2-5 minutes. Rinse thoroughly. For coils and tight curls: on wash days, use be curly advanced shampoo, intensive curl perfecting masque and curl perfecting primer, then style with coil definer gel (all sold separately). Between wash days, swap shampoo for the co-wash to gently cleanse and condition curls and coils without stripping. Follow the co-wash with the intensive curl perfecting masque or conditioner, depending on your individual hair needs, and the curl perfecting primer. Then, style with coil definer gel. For wavy and loosely curly hair: on wash days, use be curly advanced shampoo, conditioner and curl perfecting primer, then style with curl enhancer cream Swap conditioner for the intensive curl perfecting masque every 2-3 wash days, depending on your individual hair needs. 6.7 oz. Paraben-free; phthalate-free; sulfate-free; silicone-free; gluten-free; drying alcohol-free; paraffin-free; petrolatum-free; mineral oil-free; triclosan-free; triclocarban-free Leaping Bunny-certified for a commitment to cruelty-free testing Vegan Made in the USA

Aveda be curly advanced Intense Curl Perfecting Mask

What it is: A vegan, plant-powered smoothing shampoo that gently cleanses, moisturizes and softens hair.Who it's for: All hair types.What it does: The first step in reducing frizzy hair when you want to maintain a smooth, sleek and shiny look. This plant-powered smoothing shampoo gently cleanses, moisturizes and softens hair improving hair manageability and preventing flyaways. The luxurious lathering shampoo utilizes a revolutionary dual-action technology to repel humidity and smooth the surface of every strand. How to use: Massage into wet hair, from roots to ends and rinse well. Silicone-free Vegan Cruelty-free Made in the USA

Aveda smooth infusion Anti-Frizz Shampoo

What it is: A patented formula that creates weightless body, volume and shine without buildup, for those with finer hair types.Who it's for: Anyone with fine-to-medium hair.What it does: Air-infused technology transforms a liquid into a foam without hydrocarbon propellants. How to use: Do not shake the bottle. Pump 3-5 times into your hands and emulsify. Distribute evenly through damp hair.Pro tips: Blow-dry using a paddle brush to create silky, smooth hair with lustrous shine. 6.7 oz. Paraben-free; phthalate-free; sulfate-free Cruelty-free

Aveda Phomollient Styling Foam

What it is: A nourishing and exfoliating shampoo for men that exfoliates the scalp while conditioning to help strengthen thinning hair. What it does: It removes buildup and excess sebum that can clog pores. It renews the scalp with wintergreen-derived salicylic acid, while a potent blend of plant actives invigorates when massaged in. How to use: Massage into wet hair and scalp. Rinse. Cruelty-free Made in the USA

Aveda invati men Nourishing Exfoliating Shampoo

What it is: A deeply moisturizing, rich, decadent shampoo to help leave hair fuller and visibly healthier.Who it's for: Ideal for those with dry hair that is straight, wavy (2A, 2B, 2C), tight (3A, 3B, 3C) or coily (4A, 4B, 4C).What it does: This replenishing shampoo contains omega 5-rich pomegranate oil, which helps nourish dry, depleted hair. Certified organic coconut oil with a low molecular weight easily penetrates hair to help moisturize, while mango butter packed with fatty acids helps leave hair soft and smooth. The shampoo features the brand's own pure-fume aroma with notes of cocoa, organic ginger, cardamom and other pure flower and plant essences. How to use: Massage into wet hair from roots to ends. Rinse. Follow with conditioner. Paraben-free; sulfate-free; silicone-free; gluten-free; mineral oil-free; petrolatum-free Cruelty-free Vegan Made in the USA

Aveda nutriplenish Deep Moisture Shampoo

What it is: A nourishing conditioner that restores softness and shine while scenting hair with a naturally sweet aroma. Who it's for: Suitable for all hair types, especially long hair.What it does: Certified organic-coconut oil and shea butter deeply condition for superior slip and effortless detangling. Naturally derived cherry blossom and sweet almond oil restore softness and shine from roots to ends, leaving hair feeling touchably soft and full of weightless bounce. It infuses hair with a sweet, juicy floral pure-fume™ aroma, containing 38 flower and plant essences including tonka bean, certified organic orange and ylang-ylang. How to use: Massage into wet hair after shampooing. Let infuse for a few minutes, then rinse. Silicone-free; gluten-free Safe for color-treated hair Cruelty-free Vegan Made in the USA

Aveda Cherry Almond Softening Conditioner

What it is: A 97% naturally derived weightless conditioner that helps prevent tangles and static, leaving hair full of weightless body and shine. What it does: An invigorating aroma with certified organic rosemary, peppermint and spearmint is proven to energize, awaken and improve focus.The lightweight, plant-based conditioner adds weightless body and helps prevent tangles and static, while white vinegar naturally enhances shine. How to use: Massage the conditioner into wet hair after shampooing. Rinse thoroughly. Paraben-free; phthalate-free; silicone-free; synthetic fragrance-free; mineral oil-free; petrolatum-free; formaldehyde-free; animal ingredient-free Made in the USA

Aveda Rosemary Mint Weightless Conditioner

What it is: A styling cream that adds pliable hold and control while maintaining a natural look.What it does: The conditioning formula gives hair natural shine without unwanted weight or stickiness. Ideal for fine hair, it features a rich, spicy and refreshing aroma with kunzea, citrus and certified-organic essential oils of spearmint, vetiver and lavender. How to use: Work a small amount between palms and apply evenly through damp or dry hair. 4.2 oz. Paraben-free; sulfate-free; phthalate-free Cruelty-free

Aveda Men pure-formance Grooming Cream

What it is: A detangling mask that moisturizes, fights frizz and improves the look of curls.Who it's for: Ideal for those with wavy (2A, 2B, 2C) or tight (3A, 3B, 3C) hair.What it does: It's formulated with certified organic babassu oil and shea butter, which separate the most tangled curls. How to use: Smooth evenly through damp hair from roots to ends after cleansing. Leave in for five minutes. Rinse thoroughly. Paraben-free; sulfate-free; phthalate-free Cruelty-free Made in the USA

Aveda be curly Intensive Detangling Masque

What it is: A scalp revitalizer for men to help invigorate your scalp and thicken your hair at the root.What it is: It's formulated with a potent blend of plant actives that work to thicken and invigorate hair and scalp when massaged in. How to use: Apply in a straight line from front to back on the center, left and right sides of your scalp once daily. Massage in. Do not rinse. Cruelty-free Made in the USA

Aveda invati menâ„¢ Scalp Revitalizer

What it is: A lightweight shampoo that exfoliates, purifies and renews the scalp.Who it's for: Ideal for those with fine, thinning hair with normal-to-oily scalp types.What it does: Formulated to reduce hair loss when used with other products in the invati advanced system, this light shampoo contains wintergreen-derived salicylic acid to help remove buildup that can clog pores. A blend of Ayurvedic herbs including ginseng and certified-organic turmeric invigorate the scalp when massaged in. Hair is left clean with a weightless feel. How to use: Massage into wet hair and scalp. Rinse. Paraben-free; silicone-free; mineral oil-free; petrolatum-free; formaldehyde-free; animal ingredient-free; synthetic fragrance-free; gluten-free Safe for color-treated hair Cruelty-free Made in the USA

Aveda invati advanced Exfoliating Shampoo Light

What it is: A gentle, nonirritating conditioner that hydrates and replenishes hair and scalp.Who it's for: All scalp types: normal to oily, normal to dry. All hair types: fine, medium, thick. All hair textures. Safe for color-treated and chemically processed hair.What it does: The oily to dry scalp conditioner with a blend of Babassu and Moringa oils replenishes, hydrates and softens hair and scalp. The lightweight formula improves scalp hydration instantly and over time. How to use: After shampooing with Scalp Solutions balancing shampoo, massage into hair and scalp. Rinse well. Use daily or as often as needed. 6.7 oz. Vegan Cruelty-free Made in the USA

Aveda Scalp Solutions Replenishing Conditioner

What it is: An overnight scalp treatment that helps defend against the visible signs of premature scalp aging while you sleep.Who it's for: All scalp types: Normal to oily, normal to dry. All hair types: Fine, medium, thick.What it does: This lightweight scalp serum defends against visible signs of premature scalp aging. It strengthens and repairs scalp barrier to help support a balanced microbiome and soothes irritated scalp, helping reduce the look of redness and dryness, leaving the scalp soft, supple and nourished.Research results: In a clinical test of 32 women, scalp hydration was reported:- In 1 month:• 96% said scalp felt less sensitive.• 92% said appearance of redness was reduced.• 94% said it left the scalp feeling comfortable.• 94% said it left the scalp feeling hydrated. How to use: Apply directly to scalp at bedtime; massage in. Do not rinse. Hair may be damp or dry. (Suggested application technique: part hair from front to back hairline. Apply to scalp with dropper. Repeat in 5 or more sections to cover entire scalp). 1.7 oz. Vegan Cruelty-free Made in the USA

Aveda Scalp Solutions Overnight Scalp Renewal Serum

What it is: A formula that adds moisture and curl definition to seal in the hair cuticle, taming frizz all day.Who it's for: Ideal for those with wavy (2A, 2B, 2C) or tight (3A, 3B, 3C) hair.What it does: It detangles hair to reduce breakage from combing while making styling easier and helping to maintain style longer while leaving hair soft, not crunchy. A wheat protein and organic aloe blend expands when hair is wet and retracts when dry to intensify curls or waves and control frizz; organic baobab and babassu oil and macadamia nut help seal, soften and moisturize hair; and guar bean and plant-derived cellulose help maintain curly styles throughout the day. Certified organic lime, lemon, bergamot, orange and other pure plant and flower essences create a light, refreshing aroma. How to use: Apply daily. Work a small amount of product in your hands, apply evenly through damp hair and distribute. Do not rinse out. To reactivate curls on non-shampoo days, simply dampen your hair and apply. Comb through to distribute evenly, then style. Air-dry or blow-dry with a diffuser. 3.4 oz. Paraben-free; sulfate-free; phthalate-free Cruelty-free

Aveda be curly style-prep

What it is: A 96% naturally derived, silicone-free shampoo that gently cleanses and provides long-lasting nourishment to hair.What it does: This cleansing formula contains abyssinian oil and the brand's signature calming aroma, featuring 25 pure flower and plant essences, including certified organic lavender, petitgrain and ylang-ylang. How to use: Massage into wet hair. Rinse. Follow with conditioner. Paraben-free; silicone-free; gluten-free; synthetic fragrance-free; mineral oil-free; petrolatum-free; formaldehyde-free; animal ingredient-free Cruelty-free Made in the USA

Aveda shampure Nurturing Shampoo

What it is: An intensive hair and scalp mask that deeply nourishes the scalp while thickening, strengthening and hydrating thinning hair.Who it's for: Ideal for those with medium-to-thick, normal-to-dry hair and scalp types, and those experiencing hair loss and thinning.What it does: Its formula contains plant-based styling polymers, which plump each individual hair strand to leave hair with a thicker, fuller appearance from roots to ends. A plant-based molecule helps strengthen and reinforce fragile, thinning hair, and a blend of plant oils hydrate thinning hair and deeply nourish the scalp. It features the brand's pure-fume™ aroma, with notes of certified organic lavender, rosemary, geranium, vanilla and other flower and plant essences. How to use: Apply directly to your scalp and work through hair from roots to ends. Leave in for 2-5 minutes, then rinse well. Paraben-free; silicone-free; mineral oil-free; petrolatum-free; formaldehyde-free; animal ingredient-free; synthetic fragrance-free; gluten-free Winner of 'sAllure 'Best of Beauty' Award for Best Scalp Mask, 2021 Cruelty-free Made in the USA

Aveda invati advanced Intensive Hair & Scalp Masque

What it is: A priming leave-in for curly hair that protects from drying, instantly reduces frizz and detangles to reduce breakage.Who it's for: Ideal for curly hair types.What it does: The primer fortifies and smoothes curls and coils, creating the perfect foundation and allowing flexibility for the styling products that come next. Curls, coils and waves are naturally more fragile, which is why this game-changing curly-hair primer also replenishes strength with a peptide derived from plant proteins. The primer features a refreshing citrus scent formulated from certified organic lemon, bergamot, orange and other pure plant and flower essences. How to use: Lightly mist the primer on clean, damp hair. Do not rinse. Style as usual. For tight curls and coils: on wash days, use be curly advanced shampoo, intensive curl perfecting masque and curl perfecting primer, then style with coil definer gel (all sold separately). Between wash days, swap shampoo for the co-wash to gently cleanse and condition curls and coils without stripping. Follow with masque, primer and gel. For wavy and loosely curly hair: on wash days, use be curly advanced shampoo, conditioner and curl perfecting primer, then style with curl enhancer cream (all sold separately). Swap conditioner for the intensive curl perfecting masque every 2-3 wash days, depending on your individual hair needs. 6.7 oz. Leaping Bunny-certified for a commitment to cruelty-free testing Vegan Made in the USA

Aveda be curly advanced Curl Perfecting Primer

What it is: A refreshing mist that provides all-day antioxidant protection and 48-hour sebum and scalp odor control.Who is it for: All scalp types: Normal to oily, normal to dry. All hair types: Fine, medium, thick. All hair textures.What it does: A blend of adaptogenic botanicals, Centella Asiatica and Andrographis, combined with Vitamin E, Resveratrol and Rosemary and Ginger Extracts help protect and shield the scalp from pollution, oxidative stressors and environmental aggressors. Licorice extract and Zinc PCA reduce and help control sebum so you can extend time between washes. How to use: Apply directly to scalp. To achieve even coverage, part your hair into several sections. Massage in. Do not rinse. Can be used mid-day to refresh and protect on the go. Use daily or as often as desired. 3.4 oz. Vegan Cruelty-free Made in the USA

Aveda Scalp Solutions Refreshing Protective Mist

What it is: A treatment that helps to instantly repair and protect hair from heat styling. What it does: This 98% naturally-derived formula from plants, non-petroleum minerals or water is a leave-in treatment that instantly repairs the integrity of the hair's surface. When used daily, it helps to reduce breakage by 90% in just one week. It also helps to protect hair against breakage and thermal damage from heat up to 450°. It's formulated with quinoa protein to help give you stronger, longer hair, while macadamia, a conditioning oil, helps smooth the hair surface. It also contains soy, which helps to nourish the hair. The treatment features the brand's signature pure-fume™ aroma, with certified organic bergamot, mandarin, ylang-ylang and other pure flower and plant essences. How to use: Work a small amount of product in your hands. Apply through damp hair and comb to distribute. Do not rinse out. Style. 3.4 oz. Paraben-free; mineral oil-free; petrolatum-free; formaldehyde-free; synthetic fragrance-free; animal ingredient-free Cruelty-free

Aveda damage remedy Daily Hair Repair

What it is: An airy, whipped wax that lets you create texture and lightweight, medium hold without adding weight or stickiness.Who it's for: All hair types.What it does: It absorbs into hair to define and separate, light enough to layer without buildup. How to use: Apply a small amount to palms and rub together to emulsify. Work evenly through dry hair with fingertips to create medium hold and separation. Layer more as needed to eliminate static or flyaways without adding weight. 4.2 oz. Paraben-free; sulfate-free; phthalate-free Cruelty-free

AvedaCherry Almond Softening Conditioner

Product Info

Aveda Cherry Almond Softening Conditioner