What it is: An all-in-one dark-spot concealer and serum that provides buildable coverage to instantly improve the look of dark spots and other skin concerns.Who it's for: Ideal for all skin types. Suitable for sensitive skin.What it does: The formula provides medium buildable coverage and can be used all over or as a spot concealer on areas you wish to brighten or conceal. How to use: To conceal dark spots: choose a shade that best matches skin around the dark spots that you are trying to conceal. To brighten the high points of your face or under the eyes, select one to two shades lighter. Use the doe-foot applicator, tap directly onto the desired areas you want to conceal or brighten. Take the built-in kabuki concealer brush and tap repeatedly (stipple) to blend effortlessly into the skin. 0.04 oz. Paraben-free; fragrance-free; mineral oil-free; talc-free Dermatologist tested Made in the USA

IT Cosmetics Bye Bye Dark Spot Concealer in Medium Warm

What it is: This waterproof concealer delivers highly pigmented, long-lasting coverage that won't crease or crack.What it does: Infused with proprietary Expression Proof™ Technology, plus anti-aging peptides, vitamins, hydrolyzed collagen, hyaluronic acid and antioxidants, this revolutionary concealer improves the appearance of wrinkles and effectively conceals the look of skin imperfections including dark circles, bags, redness, hyperpigmentation, broken capillaries, age spots and discoloration. Finally, a multitasking, full-coverage concealer that makes your skin look younger.Research results:In a clinical study:- 100% showed improved skin-barrier repair- 86% showed improved hydration- 79% said skin looked younger instead of olderHow to use: Using a concealer brush, blend around your eyes, nose and lips to instantly erase the look of imperfections. 0.4 oz.

IT Cosmetics Bye Bye Under Eye Anti-Aging Waterproof Concealer in 25.5 Medium Bronze C

What it is: A color-correcting cream that provides clinically tested hydration while diffusing the appearance of skin imperfections.What it does: Infused with hydrolyzed collagen, peptides, niacin, hyaluronic acid, antioxidants and vitamins, this best-selling formula reduces the appearance of acne scarring, wrinkles, redness on skin, dark circles under eyes and large pores and leaves your complexion with a radiant, supple, flawless-looking finish. It's truly your multitasking makeup must-have for radiant complexion perfection. How to use: Apply 1-2 pumps to clean skin using a makeup brush for effortless buffing and blending. It can be used as your moisturizer, anti-aging serum, concealer, full-coverage foundation and sunscreen for face, based on your coverage needs. For best results, apply a smooth, even layer to your face, neck and décolleté for complexion perfection. Focus on parts of your face that may need the most coverage first, such as under your eyes, around your nose and mouth, chin and center of forehead-all of which typically require color correction for uneven skin tone. 1.08 oz. Made in the USA

IT Cosmetics CC+ Cream Illumination SPF 50+ Full Coverage Cream Corrector & Serum in Rich Honey

IT Cosmetics Bye Bye Dark Spot Concealer in Medium Neutral

IT Cosmetics Bye Bye Under Eye Anti-Aging Waterproof Concealer in 23.5 Medium Amber W

IT Cosmetics Bye Bye Under Eye Anti-Aging Waterproof Concealer in 32 Tan Bronze C

What it is: A color-correcting cream that works beautifully as your full-coverage foundation, hydrating anti-aging serum and sunscreen. Who it's for: All skin types.What it does: Developed with plastic surgeons, this multitasking beauty miracle provides clinically tested hydration while diffusing the look of skin imperfections for flawless-looking coverage that won't crease or crack. Infused with hydrolyzed collagen, peptides, niacin, hyaluronic acid, antioxidants and vitamins, this skin-loving full-coverage foundation reduces the appearance of acne scarring, wrinkles, redness on skin, dark circles under eyes and large pores-all while giving you a luminous, supple, flawless-looking complexion. It's truly your one step for instant complexion perfection. How to use: Apply 1-2 pumps to clean skin using a makeup brush for effortless buffing and blending. The cream can be used as your moisturizer, anti-aging serum, concealer, full-coverage foundation and sunscreen for face, based on your coverage needs. For best results, apply a smooth, even layer to your face, neck and décolleté for complexion perfection. Focus on parts of your face that may need the most coverage first, such as under your eyes, around your nose and mouth, chin and center of forehead-all of which typically require color correction for uneven skin tone. 1.08 oz. Paraben-free Safe for sensitive skin Cruelty-free

IT Cosmetics CC+ Color Correcting Full Coverage Cream SPF 50+ in Light Medium

IT Cosmetics Bye Bye Dark Spot Concealer in Tan Cool

IT Cosmetics Bye Bye Dark Spot Concealer in Deep Warm

IT Cosmetics Bye Bye Under Eye Anti-Aging Waterproof Concealer in 20.0 Medium N 0.1

What it is: This hydrating, super-blendable tinted cream provides perfect coverage that won't crease or crack and evens out your skin tone. What it does: Say bye bye to facial redness. Developed with plastic surgeons, this cream starts its life as your hydrating, skin-soothing moisturizer that reduces the redness on your face while delivering long-wearing, color-correcting full coverage. Rich in anti-aging peptides, colloidal oatmeal, hydrolyzed collagen, aloe and avocado, it helps camouflage any red-toned skin discolorations including rosacea, broken capillaries, blemishes, skin irritations, sun damage, scars, age spots and more. How to use: To cover redness caused by acne, hold an ice cube over the blemish for a few minutes to reduce swelling. Dab off excess water and gently tap cream onto the outer edges, moving inward. Continue dabbing all the way around the blemish to soften and blend. 0.37 oz. Cruelty-free Made in the USA

IT Cosmetics Bye Bye Redness Neutralizing Color-Correcting Cream in Transforming Neutral Beige

IT Cosmetics Bye Bye Under Eye Anti-Aging Waterproof Concealer in 35.0 Rich Amber W

IT Cosmetics Bye Bye Dark Spot Concealer in Rich Cool

IT Cosmetics Bye Bye Under Eye Anti-Aging Waterproof Concealer in 34.5 Rich Golden W

IT Cosmetics CC+ Color Correcting Full Coverage Cream SPF 50+ in Neutral Deep

IT Cosmetics Bye Bye Under Eye Anti-Aging Waterproof Concealer in 24.0 Medium Beige C

IT Cosmetics CC+ Color Correcting Full Coverage Cream SPF 50+ in Medium

IT Cosmetics Bye Bye Dark Spot Concealer in Rich Warm

IT Cosmetics Bye Bye Under Eye Anti-Aging Waterproof Concealer in 11.5 Light Beige C

IT Cosmetics CC+ Color Correcting Full Coverage Cream SPF 50+ in Deep Bronze

IT Cosmetics Bye Bye Under Eye Anti-Aging Waterproof Concealer in 21.5 Medium Nude N

IT Cosmetics CC+ Cream Illumination SPF 50+ Full Coverage Cream Corrector & Serum in Medium Tan

IT Cosmetics Bye Bye Under Eye Anti-Aging Waterproof Concealer in 43.0 Deep Honey W

IT Cosmetics Bye Bye Under Eye Anti-Aging Waterproof Concealer in 20.0 Medium N

What it is: A must-have palette that's perfectly sized to go wherever you do.What it does: Naturally Pretty Essentials features six all-new, full-size, anti-aging shadows that, with a tap of the bonus Transforming Hello Light shade, transform from matte to radiant satin for a total of 13 eye-opening colors. Infused with hydrolyzed collagen, real silk, peptides and proprietary No-Tug Technology™, each talc-free shadow glides on beautifully to brighten your eyes and smooth your lids. How to use: Colors can be worn alone or mixed together, wet or dry. To turn any matte shadow into radiant satin, dip your brush into a matte shade, then tap it onto the Transforming Hello Light shade and apply. 0.23 oz. Talc-free Cruelty-free

IT Cosmetics Naturally Pretty Essentials

What it is: A color-correcting medium-coverage skin tint and brightening glow serum in one.What it does: This 90% skin care formula with 2% niacinamide, hyaluronic acid and SPF 40 delivers an instant healthy glow to your complexion along with up to 24 hours of skin hydration. The lightweight, fluid skin tint provides buildable medium coverage that's perfect for achieving a no-makeup look. It's been clinically tested to visibly brighten bare skin and improve skin texture, softness and uneven tone. How to use: Apply 1-2 pumps onto clean skin as the last step in your skin care routine. Use a foundation brush to effortlessly buff and blend onto your face, neck and décolletage. Apply more product as needed to build to your desired level of coverage.

IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum SPF 40 in Fair Light

What it is: This game-changing mascara is clinically tested to give your lashes super volume, super length and super elastic stretch in just one coat. What it does: Developed with plastic surgeons, this mascara is skin care for your eyelashes. Powerful eyelash-lifting polymers, volumizing collagen, strengthening biotin, proteins and peptides combined with super-black pigment and the Lash-Changing Power Brush work together to coat every eyelash from base to tips-lifting lashes while separating them to create a fuller lash line. How to use: Starting at the base of your eyelashes, wiggle and sweep mascara up and through to the tips. Apply additional coats for more drama, volume and lengthening results. Cruelty-free Made in Italy

IT Cosmetics Superhero Elastic Stretch Volumizing Mascara in Black

What it is: A full-coverage, hydrating powder foundation that gives you the power to experience a flawless complexion in just 30 seconds.What it does: Celebration Foundation airbrushes the look of imperfections while delivering highly pigmented, buildable coverage that lasts all day, never creases or cracks and gives your skin a youthful appearance. Developed with plastic surgeons, the talc-free formula absorbs oil and shine without settling into fine lines and wrinkles, and is infused with anti-aging, skin-loving ingredients including hydrolyzed collagen, silk, peptides and antioxidants. How to use: Allow your skin care and primers to fully dry before applying. Swirl your brush into the compact, then buff onto your skin. Repeat for additional coverage. 0.30 oz. Made in the USA of imported ingredients

IT Cosmetics Celebration Foundation Full Coverage Anti-Aging Hydrating Powder Foundation in Fair (W)

What it is: A foundation with SPF 40 that delivers hydrating full-coverage, 16-hour shine control and broad-spectrum sun protection.Who it's for: Ideal for combination and oily skin types.What it does: The built-in skin-balancing serum is formulated with Air Licium®, lentil seed extract, hyaluronic acid and SPF 40 to help absorb excess shine, add hydration and keep skin protected. With a healthy-looking finish, CC+ Cream Natural Matte does the opposite of that. How to use: Apply 1-2 pumps to cleanse skin. Smooth an even layer onto your face, neck and décolletage. Made in the USA

IT Cosmetics CC+ Natural Matte Color Correcting Full Coverage Cream in Fair

What it is: A buildable, medium-coverage foundation that minimizes the look of pores and imperfections while delivering all-day hydration and wear.Who it's for: All skin types.What it does: This radiant-finish foundation is formulated with hyaluronic acid, aloe vera extract and vitamins E and B5, which take the lightweight formula beyond just a tinted moisturizer as you wear it. After two weeks, skin looks smoother, your skin tone appears more even and skin's texture is visibly refined. How to use: Shake well. Apply 1-2 pumps onto clean skin using a complexion or foundation brush. For best results, begin at the center of your face and blend outward. 1 oz. Made in the USA

IT Cosmetics Your Skin But Better Foundation + Skincare in Rich Warm 51

IT Cosmetics CC+ Color Correcting Full Coverage Cream SPF 50+ in Rich Honey

IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum SPF 40 in Light Medium

IT Cosmetics Your Skin But Better Foundation + Skincare in Rich Neutral 51.25

What it is: A skin-smoothing complexion brush with patent-pending Heavenly Skin brush hair to deliver beautiful results.What it does: The brush hair is infused with anti-aging collagen, silk, peptides, niacin and antioxidants to help instantly improve the look of your skin upon application. Its custom-cut, angled head does the work for you, optically blurring away the appearance of lines, pores and imperfections for an airbrushed, flawless finish. How to use: Buff your skin care or liquid foundation products onto skin using circular motions. Synthetic hair Safe for sensitive skin Cruelty-free

IT Cosmetics #704 Heavenly Skin Smoothing Complexion Brush

IT Cosmetics CC+ Cream Illumination SPF 50+ Full Coverage Cream Corrector & Serum in Neutral Tan

IT Cosmetics CC+ Color Correcting Full Coverage Cream SPF 50+ in Neutral Medium

IT Cosmetics Your Skin But Better Foundation + Skincare in Rich Neutral 53

IT Cosmetics Bye Bye Under Eye Anti-Aging Waterproof Concealer in 13.0 Light Natural N 0.1

IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum SPF 40

IT Cosmetics Your Skin But Better Foundation + Skincare in Rich Cool 50

What it is: A retractable 2-in-1 brush that does the work for you to apply your favorite concealers and foundations evenly and smoothly.What it does: Featuring ultraplush, award-winning Heavenly Luxe cruelty-free hairs that won't shed, plus precision-cut brush heads, this dual-ended brush gives you perfect streak-free coverage every time. Use the flat, tapered end to effortlessly blend your favorite liquid and cream products and conceal imperfections instantly. How to use: Use the large, fluffy end to flawlessly buff your favorite liquid, cream and powder products for your most natural-looking, airbrushed results-at home and on the go. Synthetic hair Cruelty-free

IT Cosmetics Heavenly Luxe Dual Airbrush Concealer and Foundation Brush

IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum SPF 40 in Deep

IT Cosmetics Your Skin But Better Foundation + Skincare in Deep Cool 64

IT Cosmetics CC+ Natural Matte Color Correcting Full Coverage Cream in Deep Mocha

IT Cosmetics CC+ Natural Matte Color Correcting Full Coverage Cream in Tan Cool

IT Cosmetics Your Skin But Better Foundation + Skincare in Deep Warm 60

IT Cosmetics Your Skin But Better Foundation + Skincare in Deep Cool 62

What it is: This sheer-to-full coverage powder transforms the look of your skin with a veil of optical-blurring pigments that camouflage pores, dark spots and other imperfections.What it does: Wear this as a finishing powder over your favorite foundation or alone as your buildable coverage foundation.Infused with hydrolyzed silk, hydrolyzed collagen, niacin and peptides, the talc-free formula won't settle into lines or pores and delivers your most airbrushed results.IT Cosmetics partners with plastic surgeons and dermatologists to develop skin-loving solutions and clinically tested formulas. How to use: As your finishing powder, lightly sweep on over your favorite foundation using a brush. It can also be worn as your buildable coverage foundation. 0.33 oz. Made in the USA

IT Cosmetics Your Skin But Better CC+ Airbrush Perfecting Powder in Rich

IT Cosmetics CC+ Natural Matte Color Correcting Full Coverage Cream in Light Neutral

IT Cosmetics Bye Bye Dark Spot Concealer in Tan Neutral

What it is: Create beautiful, natural-looking eyebrows using this best-selling, award-winning eyebrow pencil. What it does: The universal taupe shade adjusts to your brow color based on pressure. How to use: Apply softer strokes for lighter eyebrow hair colors including blonde and silver. Press harder for darker hair including brown and black. To finish, lightly brush through brows with the spooley brush for a natural, polished look.Pro tip: To create your most perfect-looking eyebrows, follow these easy-to-remember tips: The start of your eyebrow should line up directly with the edge of your nose, your eyebrow arch should align to the outer edge of your iris and the end of your eyebrow should line up with the outer corner of your eye. 0.01 oz.

IT Cosmetics Brow Power Universal Eyebrow Pencil in Universal Taupe

IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum SPF 40 in Fair Beige

IT Cosmetics CC+ Cream Illumination SPF 50+ Full Coverage Cream Corrector & Serum in Fair

IT Cosmetics CC+ Natural Matte Color Correcting Full Coverage Cream in Rich

IT Cosmetics Bye Bye Dark Spot Concealer in Tan Warm

IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum SPF 40 in Tan

IT Cosmetics Bye Bye Redness Neutralizing Color-Correcting Cream in Transforming Porcelain Beige

IT Cosmetics CC+ Natural Matte Color Correcting Full Coverage Cream in Medium Tan

IT Cosmetics CC+ Color Correcting Full Coverage Cream SPF 50+ in Neutral Tan

It Cosmetics Superhero Elastic Stretch Volumizing and Lengthening Mascara Beauty Makeup - Makeup - Eyes

It CosmeticsSuperhero Elastic Stretch Volumizing and Lengthening Mascara

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It Cosmetics Superhero Elastic Stretch Volumizing and Lengthening Mascara

It Cosmetics Superhero Elastic Stretch Volumizing Mascara