What it is: An easy-to-use, long-wearing cream eyeshadow stick featuring IT Cosmetics' exclusive no-tug technology.What it does: This blendable eyeshadow glides onto your lids without tugging on your delicate eye area. Featuring both matte and pearl finishes, it's completely buildable so you can create your perfect eye look. It contains a built-in primer, too, for a creaseless finish that won't settle into eyelid creases. How to use: Swipe onto your eyelids for a super smooth, blendable, long-wearing result. Use your fingertips to blend. For a more diffused eyeshadow look, blend with a brush. 0.05 oz.

IT Cosmetics Superhero No-Tug Eyeshadow Stick in Super Slate

What it is: A color-correcting cream that works beautifully as your full-coverage foundation, hydrating anti-aging serum and sunscreen. Who it's for: All skin types.What it does: Developed with plastic surgeons, this multitasking beauty miracle provides clinically tested hydration while diffusing the look of skin imperfections for flawless-looking coverage that won't crease or crack. Infused with hydrolyzed collagen, peptides, niacin, hyaluronic acid, antioxidants and vitamins, this skin-loving full-coverage foundation reduces the appearance of acne scarring, wrinkles, redness on skin, dark circles under eyes and large pores-all while giving you a luminous, supple, flawless-looking complexion. It's truly your one step for instant complexion perfection. How to use: Apply 1-2 pumps to clean skin using a makeup brush for effortless buffing and blending. The cream can be used as your moisturizer, anti-aging serum, concealer, full-coverage foundation and sunscreen for face, based on your coverage needs. For best results, apply a smooth, even layer to your face, neck and décolleté for complexion perfection. Focus on parts of your face that may need the most coverage first, such as under your eyes, around your nose and mouth, chin and center of forehead-all of which typically require color correction for uneven skin tone. 1.08 oz. Paraben-free Safe for sensitive skin Cruelty-free

IT Cosmetics CC+ Color Correcting Full Coverage Cream SPF 50+ in Fair Porce

What it is: A foundation with SPF 40 that delivers hydrating full-coverage, 16-hour shine control and broad-spectrum sun protection.Who it's for: Ideal for combination and oily skin types.What it does: The built-in skin-balancing serum is formulated with Air Licium®, lentil seed extract, hyaluronic acid and SPF 40 to help absorb excess shine, add hydration and keep skin protected. With a healthy-looking finish, CC+ Cream Natural Matte does the opposite of that. How to use: Apply 1-2 pumps to cleanse skin. Smooth an even layer onto your face, neck and décolletage. Made in the USA

IT Cosmetics CC+ Natural Matte Color Correcting Full Coverage Cream in Fair Light

What it is: A color-correcting cream that provides clinically tested hydration while diffusing the appearance of skin imperfections.What it does: Infused with hydrolyzed collagen, peptides, niacin, hyaluronic acid, antioxidants and vitamins, this best-selling formula reduces the appearance of acne scarring, wrinkles, redness on skin, dark circles under eyes and large pores and leaves your complexion with a radiant, supple, flawless-looking finish. It's truly your multitasking makeup must-have for radiant complexion perfection. How to use: Apply 1-2 pumps to clean skin using a makeup brush for effortless buffing and blending. It can be used as your moisturizer, anti-aging serum, concealer, full-coverage foundation and sunscreen for face, based on your coverage needs. For best results, apply a smooth, even layer to your face, neck and décolleté for complexion perfection. Focus on parts of your face that may need the most coverage first, such as under your eyes, around your nose and mouth, chin and center of forehead-all of which typically require color correction for uneven skin tone. 1.08 oz. Made in the USA

IT Cosmetics CC+ Cream Illumination SPF 50+ Full Coverage Cream Corrector & Serum in Neutral Medium

What it is: An all-in-one dark-spot concealer and serum that provides buildable coverage to instantly improve the look of dark spots and other skin concerns.Who it's for: Ideal for all skin types. Suitable for sensitive skin.What it does: The formula provides medium buildable coverage and can be used all over or as a spot concealer on areas you wish to brighten or conceal. How to use: To conceal dark spots: choose a shade that best matches skin around the dark spots that you are trying to conceal. To brighten the high points of your face or under the eyes, select one to two shades lighter. Use the doe-foot applicator, tap directly onto the desired areas you want to conceal or brighten. Take the built-in kabuki concealer brush and tap repeatedly (stipple) to blend effortlessly into the skin. 0.04 oz. Paraben-free; fragrance-free; mineral oil-free; talc-free Dermatologist tested Made in the USA

IT Cosmetics Bye Bye Dark Spot Concealer in Light Neutral

IT Cosmetics Bye Bye Dark Spot Concealer in Deep Neutral

What it is: This waterproof concealer delivers highly pigmented, long-lasting coverage that won't crease or crack.What it does: Infused with proprietary Expression Proof™ Technology, plus anti-aging peptides, vitamins, hydrolyzed collagen, hyaluronic acid and antioxidants, this revolutionary concealer improves the appearance of wrinkles and effectively conceals the look of skin imperfections including dark circles, bags, redness, hyperpigmentation, broken capillaries, age spots and discoloration. Finally, a multitasking, full-coverage concealer that makes your skin look younger.Research results:In a clinical study:- 100% showed improved skin-barrier repair- 86% showed improved hydration- 79% said skin looked younger instead of olderHow to use: Using a concealer brush, blend around your eyes, nose and lips to instantly erase the look of imperfections. 0.4 oz.

IT Cosmetics Bye Bye Under Eye Anti-Aging Waterproof Concealer in 24.0 Medium Beige C

IT Cosmetics Bye Bye Under Eye Anti-Aging Waterproof Concealer in 34.5 Rich Golden W

IT Cosmetics CC+ Color Correcting Full Coverage Cream SPF 50+ in Neutral Deep

What it is: A color-correcting medium-coverage skin tint and brightening glow serum in one.What it does: This 90% skin care formula with 2% niacinamide, hyaluronic acid and SPF 40 delivers an instant healthy glow to your complexion along with up to 24 hours of skin hydration. The lightweight, fluid skin tint provides buildable medium coverage that's perfect for achieving a no-makeup look. It's been clinically tested to visibly brighten bare skin and improve skin texture, softness and uneven tone. How to use: Apply 1-2 pumps onto clean skin as the last step in your skin care routine. Use a foundation brush to effortlessly buff and blend onto your face, neck and décolletage. Apply more product as needed to build to your desired level of coverage.

IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum SPF 40 in Neutral Deep

IT Cosmetics CC+ Cream Illumination SPF 50+ Full Coverage Cream Corrector & Serum in Rich

IT Cosmetics CC+ Color Correcting Full Coverage Cream SPF 50+ in Rich

IT Cosmetics Bye Bye Under Eye Anti-Aging Waterproof Concealer in 35.0 Rich Amber W

IT Cosmetics Bye Bye Dark Spot Concealer in Rich Cool

IT Cosmetics CC+ Natural Matte Color Correcting Full Coverage Cream in Deep

What it is: This sheer-to-full coverage powder transforms the look of your skin with a veil of optical-blurring pigments that camouflage pores, dark spots and other imperfections.What it does: Wear this as a finishing powder over your favorite foundation or alone as your buildable coverage foundation.Infused with hydrolyzed silk, hydrolyzed collagen, niacin and peptides, the talc-free formula won't settle into lines or pores and delivers your most airbrushed results.IT Cosmetics partners with plastic surgeons and dermatologists to develop skin-loving solutions and clinically tested formulas. How to use: As your finishing powder, lightly sweep on over your favorite foundation using a brush. It can also be worn as your buildable coverage foundation. 0.33 oz. Made in the USA

IT Cosmetics Your Skin But Better CC+ Airbrush Perfecting Powder in Light

What it is: A buildable, medium-coverage foundation that minimizes the look of pores and imperfections while delivering all-day hydration and wear.Who it's for: All skin types.What it does: This radiant-finish foundation is formulated with hyaluronic acid, aloe vera extract and vitamins E and B5, which take the lightweight formula beyond just a tinted moisturizer as you wear it. After two weeks, skin looks smoother, your skin tone appears more even and skin's texture is visibly refined. How to use: Shake well. Apply 1-2 pumps onto clean skin using a complexion or foundation brush. For best results, begin at the center of your face and blend outward. 1 oz. Made in the USA

IT Cosmetics Your Skin But Better Foundation + Skincare in Tan Warm 44

What it is: A mask-friendly lip gloss that moisturizes and delivers a flush of color in just one swipe.What it does: Pillow Lips Solid Serum Lip Gloss is never sticky or tacky. It's infused with collagen, hyaluronic acid and a tri-oil complex, combining the hydration and care of a lip balm with the sheer tint of a gloss. It won't settle into fine lines or lip wrinkles. How to use: Apply directly to lips for a glossy finish and a hydrating flush of color that lasts. When using the lip pen for the first time, you may need to click it up to 10 times for the product to dispense. 0.07 oz. Made in the USA

IT Cosmetics Pillow Lips Solid Serum Lip Gloss in 11/11

IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum SPF 40 in Neutral Rich

IT Cosmetics Bye Bye Dark Spot Concealer in Tan Cool

IT Cosmetics CC+ Color Correcting Full Coverage Cream SPF 50+ in Tan

IT Cosmetics CC+ Color Correcting Full Coverage Cream SPF 50+ in Fair Ivory

What it is: A set of three full-sized products from IT Cosmetics, plus a zip-top cosmetics bag.Set includes:- Full-size Confidence in an Eye Cream Anti-Aging Peptide Eye Cream (0.5 oz.): an anti-aging eye cream that targets the delicate skin around the eye with its reformulated 2% Super Peptide Concentrate- Full-size Superhero Elastic Stretch Volumizing & Lengthening Mascara (0.3 oz.): a game-changing mascara clinically tested to give your lashes super volume, super length and super elastic stretch in just one coat- Full-size Superhero No-Tug Waterproof Shadow Stick (0.05 oz.): an easy-to-use, long-wearing cream eyeshadow stick featuring IT Cosmetics' exclusive no-tug technology USD $110 Value Made in the USA

IT Cosmetics Bright Eyes Set USD $110 Value

IT Cosmetics CC+ Color Correcting Full Coverage Cream SPF 50+ in Light Medium

IT Cosmetics Bye Bye Under Eye Anti-Aging Waterproof Concealer in 32 Tan Bronze C

IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum SPF 40 in Fair Light

What it is: A full-coverage, hydrating powder foundation that gives you the power to experience a flawless complexion in just 30 seconds.What it does: Celebration Foundation airbrushes the look of imperfections while delivering highly pigmented, buildable coverage that lasts all day, never creases or cracks and gives your skin a youthful appearance. Developed with plastic surgeons, the talc-free formula absorbs oil and shine without settling into fine lines and wrinkles, and is infused with anti-aging, skin-loving ingredients including hydrolyzed collagen, silk, peptides and antioxidants. How to use: Allow your skin care and primers to fully dry before applying. Swirl your brush into the compact, then buff onto your skin. Repeat for additional coverage. 0.30 oz. Made in the USA of imported ingredients

IT Cosmetics Celebration Foundation Full Coverage Anti-Aging Hydrating Powder Foundation in Fair (W)

What it is: This game-changing mascara is clinically tested to give your lashes super volume, super length and super elastic stretch in just one coat. What it does: Developed with plastic surgeons, this mascara is skin care for your eyelashes. Powerful eyelash-lifting polymers, volumizing collagen, strengthening biotin, proteins and peptides combined with super-black pigment and the Lash-Changing Power Brush work together to coat every eyelash from base to tips-lifting lashes while separating them to create a fuller lash line. How to use: Starting at the base of your eyelashes, wiggle and sweep mascara up and through to the tips. Apply additional coats for more drama, volume and lengthening results. Cruelty-free Made in Italy

IT Cosmetics Superhero Elastic Stretch Volumizing Mascara in Black

IT Cosmetics CC+ Color Correcting Full Coverage Cream SPF 50+ in Neutral Medium

IT Cosmetics CC+ Cream Illumination SPF 50+ Full Coverage Cream Corrector & Serum in Neutral Tan

IT Cosmetics Your Skin But Better Foundation + Skincare in Rich Neutral 51.25

IT Cosmetics Your Skin But Better Foundation + Skincare in Rich Neutral 53

What it is: A skin-smoothing complexion brush with patent-pending Heavenly Skin brush hair to deliver beautiful results.What it does: The brush hair is infused with anti-aging collagen, silk, peptides, niacin and antioxidants to help instantly improve the look of your skin upon application. Its custom-cut, angled head does the work for you, optically blurring away the appearance of lines, pores and imperfections for an airbrushed, flawless finish. How to use: Buff your skin care or liquid foundation products onto skin using circular motions. Synthetic hair Safe for sensitive skin Cruelty-free

IT Cosmetics #704 Heavenly Skin Smoothing Complexion Brush

IT Cosmetics CC+ Color Correcting Full Coverage Cream SPF 50+ in Rich Honey

IT Cosmetics Your Skin But Better Foundation + Skincare in Rich Warm 51

IT Cosmetics Bye Bye Under Eye Anti-Aging Waterproof Concealer in 23.5 Medium Amber W

IT Cosmetics CC+ Natural Matte Color Correcting Full Coverage Cream in Fair

IT Cosmetics Bye Bye Dark Spot Concealer in Tan Warm

IT Cosmetics CC+ Natural Matte Color Correcting Full Coverage Cream in Rich

IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum SPF 40 in Tan

IT Cosmetics Bye Bye Under Eye Anti-Aging Waterproof Concealer in 20.0 Medium N 0.1

IT Cosmetics CC+ Color Correcting Full Coverage Cream SPF 50+ in Fair Light

IT Cosmetics Your Skin But Better Foundation + Skincare in Deep Cool 59

IT Cosmetics Your Skin But Better CC+ Airbrush Perfecting Powder in Deep

What it is: A waterproof, volumizing and tinted eyebrow filler with hair-like fibers that instantly fill, shape and set your brows for up to 16 hours.What it does: It's designed with an innovative brush featuring a micro-flocked tip, which works to fill in sparse areas. Its soft, molded bristles effortlessly tint, shape and set all at the same time. The gel can be your one-and-done product if you have naturally fuller brows and want to add color, fill in a few areas or fix unruliness. For thin eyebrows, it's best paired with a pencil. How to use: Brow Power adjusts to your brow color based on pressure. Apply softer strokes for lighter eyebrow hair colors. Press harder for darker hair. To finish, lightly brush through your brows with a spoolie brush for a naturally polished look. 0.14 oz. Made in the USA

IT Cosmetics Brow Power Filler Eyebrow Gel in Taupe

IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum SPF 40 in Neutral Tan

IT Cosmetics Your Skin But Better Foundation + Skincare in Rich Warm 51.5

IT Cosmetics Bye Bye Dark Spot Concealer in Light Cool

What it is: Say bye bye to visible pores with this loose translucent powder that minimizes the look of imperfections for an airbrushed finish.Who it's for: All skin types, especially oily skin.What it does: Developed with plastic surgeons, this pore-minimizing setting powder is infused with silk, hydrolyzed collagen, antioxidants and peptides. The translucent powder makes your pores disappear from view while smoothing away the look of lines and wrinkles. Plus, the universal translucent shade goes on completely clear and works on all skin tones for a shine-free finish that lasts. How to use: Sweep a small amount of loose translucent powder onto skin using a makeup brush. Can be worn over makeup or on bare skin to minimize the appearance of large pores and create an airbrushed finish. 0.23 oz.

IT Cosmetics Bye Bye Pores Loose Setting Powder

IT Cosmetics Bye Bye Under Eye Anti-Aging Waterproof Concealer in 40.0 Deep Tan W

IT Cosmetics CC+ Natural Matte Color Correcting Full Coverage Cream in Fair Porcelain

IT Cosmetics CC+ Natural Matte Color Correcting Full Coverage Cream in Tan Warm

IT Cosmetics CC+ Natural Matte Color Correcting Full Coverage Cream in Rich Honey

IT Cosmetics Your Skin But Better Foundation + Skincare in Deep Neutral 61

IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum SPF 40 in Medium

IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum SPF 40 in Rich

IT Cosmetics CC+ Natural Matte Color Correcting Full Coverage Cream in Deep Bronze

What it is: This skin-loving pressed powder is designed to instantly minimize the look of large pores and imperfections. Who it's for: All skin types.What it does: Developed with plastic surgeons, this translucent powder is infused with silk, hydrolyzed collagen, antioxidants and peptides. It makes your pores disappear from view while smoothing away the look of lines and wrinkles. Plus, the universal translucent shade goes on completely clear and works on all skin tones for a shine-free finish that lasts. How to use: Sweep a small amount of pressed powder onto skin for a flawless, skin-perfecting finish. Can be worn over makeup or on bare skin to optically blur the appearance of pores. 0.31 oz. Made in the USA

IT Cosmetics Bye Bye Pores Pressed Setting Powder in Translucent

IT Cosmetics Bye Bye Under Eye Anti-Aging Waterproof Concealer in 13.0 Light Natural N

It Cosmetics Superhero No-Tug Gel Liner Beauty Makeup - Makeup - More Ways to Shop

It CosmeticsSuperhero No-Tug Gel Liner

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It Cosmetics Superhero No-Tug Gel Liner

It Cosmetics Superhero No-Tug Gel Eyeliner - Super Black