ICONIC LONDONBrow Silk Max Hold

ICONIC LONDON Brow Silk Max Hold

From Harvey Nichols

This is a Beyond Beauty product which means it has been sourced, tried and tested and finally declared one of the most new and innovative heroes out there. Clear, firm-hold, finishing and fixing gel for lifted brows that stay all day Introducing Iconic London's Brow Silk Max Hold formula for fluffed, lifted, finished, and fixed brows that will wow all day. This flexible shaping wax comes in a gold ICONIC tube with a brush applicator wand, small and agile enough to ensure each hair is coated with product, and styling can be easy and precise. There's no crunchy finish or stiff-feeling brows here. The max-hold wax goes on with a slight white-ish pay off (we like to use the initial colour as a guide to check we've covered all brow hairs), let's you pay and shape your arches until you're happy with your look, and then dries completely clear. And as if lovely, lifted brows wasn't enough, this makeup must-have also enhances, nourishes, and conditions your brows thanks to bamboo stem powder and makes them look longer, fuller and stronger thanks to its advanced vitamin peptide complex. FLUFFY, BLOWN-OUT BROWS Brush product through brow hairs, working up towards your forehead and out towards your temples, lifting hairs for a textured, 'un-done' effect. Don't push the hairs too flat against your forehead for this look, embrace the ultra-FLUFFY effect. Add depth, thickness, and colour using our Triple Precision Brow Definer. SLEEK, NEAT BROWS Brush product through the brows, working to lift the hairs at the inner corner and elongate the hairs through the arch and tail. Basically, follow the natural pattern of hair growth and fix the hairs into chic shape. Draw in ultra-fine hair strokes where you require using our Triple Precision Brow Definer and add a glow to the brow bone using our cult-favourite liquid Illuminator. LIFTED, 'LAMINATED' BROWS Coat your brow hairs in product, working upwards and brushing through to separate each hair. Then, 'lay' your brows against your skin, fixing and setting the strands down flat. To finish this ultra-sleek look, we recommend defining the underneath of your brows by adding in hair-strokes using our Triple Precision Brow Definer and carving out the brow using our Seamless Concealer.