Product Details An innovative formula Aveda's Pure Abundance™ Hair Potion transforms in your hand from a powder to a light absorbent lotion that defies belief instantly thickening hair by 17%. Creating an abundance of texture and volume acacia gum and kaolin clay create matte texture for a look that's gritty and worn in. A worthy investment for those blighted by lack of volume!

Aveda Pure Abundance Hair Potion 20g, Hair Potion, Thickening, Volume

What it is: A gentle cleansing shampoo that enhances curl, combats frizz and boosts shine on curly or wavy hair.Who it's for: Ideal for those with wavy (2A, 2B, 2C) or tight (3A, 3B, 3C) hair.What it does: It's part of Aveda's four-step curl-perfecting system that dramatically reduces frizz and defines curl up to 57%. A blend of wheat protein and organic aloe expands when hair is wet and retracts when dry to enhance curl or wave. It has a refreshing citrus aroma with certified-organic lime, lemon, bergamot, orange and other pure plant and flower essences. How to use: Massage into wet hair and scalp. Rinse. Cruelty-free

Aveda be curly Shampoo

What it is: A professional wooden paddle brush with extended bristles and a lightweight design to help detangle and reduce hair stress.What it does: This brush is ideal for use during blow-drying and styling, and helps smooth hair too. How to use: Brush vertically to detangle and horizontally to smooth.Pro tips: Apply any Aveda styling product to damp, shoulder-length hair and blow-dry using the large flat surface to flatten the hair. 9 1/2" length Cruelty-free

Aveda Wooden Paddle Brush

Product Details Originally created for scalp treatments and detangling Aveda's Wooden Hair Paddle Brush features extended bristles that stimulate and massage the scalp and reduce stress to your hair and scalp during blow-drying and styling.;Use with Aveda Beautifying Composition Energizing Composition or Calming Composition for a relaxing at-home massage.

Aveda Aveda

What it is: A daily use conditioner that helps enhance curl, combat frizz and boost shine on curly or wavy hair.Who it's for: Ideal for those with wavy (2A, 2B, 2C) or tight (3A, 3B, 3C) hair.What it does: It's formulated with wheat protein and an organic aloe blend, which expands when hair is wet and retracts when hair is dry to enhance curls or waves. The conditioner features a refreshing citrus aroma with certified-organic lime, lemon, bergamot, orange and other pure plant and flower essences. How to use: Massage into your scalp and hair after shampooing. Rinse. Cruelty-free

Aveda be curly Conditioner

Product Details Daily conditioning enhances curls combats frizz and boosts shine on curly or wavy hair. Part of the four-step curl perfecting system Be Curly Conditioner features an innovative wheat protein and organic aloe blend that expands when hair is wet and retracts when it is dry defining your curls with ease.

Aveda Be Curly Conditioner 200ml

Product Details A gentle daily shampoo Aveda's Damage Remedy™ Restructuring Shampoo helps repair damage with quinoa protein while nurturing with rich coconut and babassu oil. The cleansing formula targets weakened hair strengthening it from the inside out.

Aveda Damage Remedy Restructuring Shampoo 250ml, Shampoo, Repair

Product Details Did you know that gentle cleansing can enhance curls fight frizz and boost shine on curly or wavy hair? Part of the four-step curl perfecting system Be Curly Shampoo features an innovative wheat protein and organic aloe blend that expands when hair is wet and retracts when it is dry defining your curls with ease.

Aveda Be Curly Shampoo 250ml

What it is: A gentle daily shampoo that helps repair damage with quinoa protein while nurturing with rich coconut and babassu, lending new life to hair.What it does: It helps hair weakened by chemical processes, heat styling and environmental exposure. The babassu and coconut-based cleansing formula is kind to damaged hair, and quinoa protein helps strengthen and repair hair from the inside out. How to use: Use as part of a daily or weekly ritual. Cruelty-free

Aveda damage remedy Restructuring Shampoo

What it is: A light-moisture treatment mask that surges all hair textures with nutrient-rich moisture without weighing hair down.Who it's for: Ideal for those with fine to medium hair and all textures.What it does: This treatment helps restore depleted, dull and dry hair with instant hydration and shine. Hair is left healthy-looking. It features the nutriplenish Superfood Complex, which contains nutrient-infused superfood ingredients to infuse hair with replenishing hydration. Pomegranate seed oil, rich in Omega 5, helps hydrate and revitalize dry hair. Mango butter softens, nourishes and adds shine, and coconut oil helps hair retain moisture, keeping it soft and moisturized. The mask features Aveda's own pure-fume aroma with notes of coconut extract, certified-organic ginger oil and cardamom oil with other pure flower and plant essences.Research results:In a consumer test on 134 women after four weeks of use:- 97% said hair felt more managable- 95% said hair felt softer- 93% said hair felt moisturized, nourished, replenished and restored- 90% said hair looked healthierHow to use: Use weekly as an ultra-hydrating treatment after shampooing as usual. Smooth through damp hair from roots to tip. Leave on for 2-5 minutes. Rinse thoroughly.Pro tips: Use as an overnight conditioning treatment or as a leave-in hair mask. For a sensorial, spa-like experience, apply a hot towel over the hair mask and relax. Paraben-free; silicone-free; mineral oil-free; synthetic fragrance-free Cruelty-free Vegan Made in the USA

Aveda nutriplenish Treatment Masque

What it is: A daily leave-in treatment that helps instantly moisturize dry hair.What it does: With certified-organic buriti oil harvested from the 'tree of life' in Brazil, this 90% natural (from plants, nonpetroleum minerals or water) treatment helps transform dry, brittle hair, making it soft and manageable. It's formulated without silicone, too, so it only takes a few drops to moisturize hair. How to use: Apply 2-4 of oil to your hands, emulsify and smooth from mid-lengths to ends through half of your hair. Repeat on the second half. Gently comb your fingers through your hair to evenly distribute. Do not rinse. Using the residual oil left on your hands, gently smooth them over your crown for more shine and fewer flyaways. 1 oz. Sulfate-free; paraben-free; phthalate-free; silicone-free Cruelty-free

Aveda dry remedy Daily Moisturizing Oil

What it is: A lightweight styling product for medium hold on damp hair.Who it's for: Anyone with fine to medium hair types.What it does: The Morikue™ protein-infused formula conditions, fortifies and creates definition. How to use: Always apply to fingertips first, then rub together and work into scalp area so you can control the volume and direction of the hair style. 8.5 oz. Paraben-free; sulfate-free; phthalate-free Cruelty-free

Aveda confixor Liquid Gel

What it is: A conditioner with quinoa protein that helps repair and strengthen damaged hair.Who it's for: All hair types.What it does: Naturally derived conditioners help provide intense detangling, leaving hair smooth and soft. How to use: After shampooing, smooth evenly through damp hair from roots to ends. Rinse thoroughly. Paraben-free; sulfate-free; phthalate-free Cruelty-free

Aveda damage remedy Restructuring Conditioner

What it is: An advanced scalp revitalizer that works to help reduce hair loss so you can keep the hair you have longer.What it does: Formulated with Aveda's innovative blend of tangerine peel and Japanese knotweed, it penetrates skin to help support hair's natural keratin. A patented bio-fermented blend plus an ayurvedic herb blend with ginseng and certified organic turmeric invigorates the scalp when massaged in. Certified organic amla instantly thickens to help lift the hair at the root. It is scented with notes of organic lavender, rosemary, geranium and other pure flower and plant essences. How to use: Apply once daily. Lift hair in sections to spray directly onto your scalp. Spray 16 times, evenly covering head. Hair may be damp or dry. Gently massage in. Do not rinse. 5 oz. Cruelty-free Made in the USA

Aveda invati advanced scalp revitalizer

What it is: A conditioner that adds silvery brightness to grey hair and neutralizes brassy tones in all hair colors.What it does: This deeply conditioning formula contains blue malva and coneflower to help impart moisture and brightness. It leaves hair lightweight and manageable. How to use: Apply to shampooed hair. Comb through. Leave on two to five minutes. Use every two to three shampoos for consistent, lasting color enhancement. 8.5 oz. Cruelty-free

Aveda Blue Malva Color Conditioner

What it is: A shampoo that lifts fine hair up and fills it out, so your hair looks fuller, feels thicker and stays more abundant.What it does: Its plant-based formula is boosted by certified-organic acacia gum. It's scented with notes of jasmine, certified-organic peppermint, palmarosa and ylang-ylang. How to use: Massage into damp hair, then rinse. Cruelty-free

Aveda pure abundance Volumizing Shampoo

What it is: This hydrating curl gelée provides the flexible hold of a gel enriched with the nourishment and moisture of a lightweight conditioner. Who it's for: Ideal for curly and wavy hair.What it does: Hydrates, define and elongates coils, curls and waves while nourishing with nutrient-powered superfoods packed with hydration. It is infused with nutrient rich superfood complex mango butter, organic coconut oil and organic pomegranate oil delivers nourishing moisture and shine while styling. How to use: Apply evenly on wet hair from root to tip. Glide downward to elongate curls or scrunch to help define curls. Air dry or blow-dry with a diffuser for added volume and curl definition. Once fully dry, shake at the root and scrunch to soften curls. 6.7 oz. Cruelty-free Vegan Made in the USA

Aveda Nutriplenish Curl Gelée

What it is: A rich cream mask that delivers nutrient-rich moisture and hydration to all hair types.Who it's for: Ideal for those with medium to thick hair of any texture.What it does: It deeply nourishes and restores depleted, dull and dry hair with nutrient-infused hydration and shine. Hair is left with a healthy-looking appearance and is soft and smooth to the touch. It's formulated with the brand's nutriplenish Superfood Complex to help infuse hair with replenishing hydration. Pomegranate seed oil, rich in Omega 5, helps hydrate and revitalize dry hair. Mango butter softens, nourishes and moisturizes hair, and coconut oil helps hair retain moisture so that it's soft. The mask features Aveda's own pure-fume aroma with cocoa extract, certified-organic ginger oil, cardamom oil and other pure flower and plant essences.Research results:In a consumer test on 134 women after four weeks of use:- 96% said hair felt softer and more manageable- 96% said hair looked replenished and restored- 94% said hair felt nourished and moisturized- 93% said hair had visible shineHow to use: Use weekly as an ultra-hydrating treatment. After shampooing, smooth the mask through damp hair from roots to tips. Leave on for 2-5 minutes. Rinse thoroughly.Pro tips: You can also use as an overnight conditioning treatment or leave-in hair mask. For a sensorial, spa-like experience, apply a hot towel over the hair mask and relax. Paraben-free; silicone-free; mineral oil-free; synthetic fragrance-free Safe for color-treated or chemically-processed hair Cruelty-free Vegan Made in the USA

Aveda nutriplenish Deep Moisture Treatment Mask

What it is: A luxurious shampoo that cleanses while helping to strengthen and repair damaged hair with the power of plants.Who it's for: All hair types and textures.What it does: The bond-building shampoo helps improve hair strength while gently removing excess sebum, product buildup and pollution, which can damage hair. It features the brand's pure-fume™ aroma, with notes of certified organic ylang-ylang, rose, marjoram and other pure flower and plant essences. How to use: Massage into wet hair, then rinse well. Paraben-free; sulfate-free; silicone-free; mineral oil-free; synthetic fragrance-free Cruelty-free Vegan Made in the USA

Aveda botanical repair Strengthening Shampoo

What it is: A silicone-free detangling conditioner that helps to quench your hair's thirst without weighing it down, and it tames frizz, too.What it does: It's formulated with a blend of Icelandic moss and larch tree sap extract to hydrate hair, while smart drone conditioning technology targets dry micro-sites within the hair to deliver a precise infusion of hydration. It features Aveda's own pure-fume™ scent, with notes of jasmine, certified organic olibanium and cypress. How to use: After shampooing, smooth the conditioner from roots to ends. Rinse. It can also be used as a leave-in conditioner for those with textured hair that needs more hydration. To do so, apply to towel-dried hair after shampooing and work through, concentrating on your mid-lengths to ends. Do not rinse. Style as desired. Paraben-free; silicone-free; gluten-free; petrolatum-free; mineral oil-free Cruelty-free Made in the USA

Aveda sap moss Weightless Hydration Conditioner

What it is: A product that is the foundation for any style and is designed for use as a pre-styling tool to protect hair from combing, heat and sun damage.Who it's for: All hair types.What it does: It protects against thermal damage, reduces breakage from combing and helps protect against UV damage. How to use: Spray liberally on towel-dried hair to help protect from heat styling. Blow-dry and style as desired with your favorite Aveda styling product. 8.5 oz. Paraben-free; sulfate-free; phthalate-free Cruelty-free

Aveda brilliant damage control

What it is: A 98% naturally derived silicone-free conditioner that instantly detangles, adds shine and provides weightless, long-lasting nourishment.What it does: It's formulated with abyssinian oil and features the brand's signature calming aroma, which contains 25 pure flower and plant essences including certified organic lavender, petitgrain and ylang-ylang. How to use: Massage into wet hair after shampooing. Rinse. Receive a free pump with your purchase of a 33.8 oz. bottle Paraben-free; silicone-free; gluten-free; synthetic fragrance-free; mineral oil-free; petrolatum-free; formaldehyde-free; animal ingredient-free Cruelty-free Imported

Aveda shampure Nurturing Conditioner

What it is: A nutrient-powered conditioner with a decadent formula that leaves hair full and visibly healthier.Who it's for: Ideal for those with dry hair that is straight, wavy (2A, 2B, 2C), tight (3A, 3B, 3C) or coily (4A, 4B, 4C).What it does: Its 96% natural formula with powerful superfoods deeply replenishes hair. Omega 5-rich organic pomegranate oil nourishes dry, depleted hair while certified organic coconut oil with a low molecular weight easily penetrates hair to help moisturize. Mango butter, which is packed with fatty acids, helps nourish, leaving hair soft and smooth. The conditioner features the brand's own pure-fume aroma with notes of cocoa, certified organic ginger, cardamom and other pure flower and plant essences. How to use: Use after your shampoo. Massage into wet hair from roots to ends, then rinse.Pro tips: For very thick or textured hair, this conditioner also works as a deeply hydrating leave-in treatment. Paraben-free; sulfate-free; silicone-free; gluten-free; mineral oil-free; petrolatum-free Cruelty-free Vegan Made in the USA

Aveda nutriplenish Deep Moisture Conditioner

What it is: A vegan, plant-powered smoothing shampoo that gently cleanses, moisturizes and softens hair.Who it's for: All hair types.What it does: The first step in reducing frizzy hair when you want to maintain a smooth, sleek and shiny look. This plant-powered smoothing shampoo gently cleanses, moisturizes and softens hair improving hair manageability and preventing flyaways. The luxurious lathering shampoo utilizes a revolutionary dual-action technology to repel humidity and smooth the surface of every strand. How to use: Massage into wet hair, from roots to ends and rinse well. Silicone-free Vegan Cruelty-free Made in the USA

Aveda smooth infusion Anti-Frizz Shampoo

What it is: A deeply moisturizing, rich, decadent shampoo to help leave hair fuller and visibly healthier.Who it's for: Ideal for those with dry hair that is straight, wavy (2A, 2B, 2C), tight (3A, 3B, 3C) or coily (4A, 4B, 4C).What it does: This replenishing shampoo contains omega 5-rich pomegranate oil, which helps nourish dry, depleted hair. Certified organic coconut oil with a low molecular weight easily penetrates hair to help moisturize, while mango butter packed with fatty acids helps leave hair soft and smooth. The shampoo features the brand's own pure-fume aroma with notes of cocoa, organic ginger, cardamom and other pure flower and plant essences. How to use: Massage into wet hair from roots to ends. Rinse. Follow with conditioner. Paraben-free; sulfate-free; silicone-free; gluten-free; mineral oil-free; petrolatum-free Cruelty-free Vegan Made in the USA

Aveda nutriplenish Deep Moisture Shampoo

What it is: A detangling mask that moisturizes, fights frizz and improves the look of curls.Who it's for: Ideal for those with wavy (2A, 2B, 2C) or tight (3A, 3B, 3C) hair.What it does: It's formulated with certified organic babassu oil and shea butter, which separate the most tangled curls. How to use: Smooth evenly through damp hair from roots to ends after cleansing. Leave in for five minutes. Rinse thoroughly. Paraben-free; sulfate-free; phthalate-free Cruelty-free Made in the USA

Aveda be curly Intensive Detangling Masque

What it is: A scalp revitalizer for men to help invigorate your scalp and thicken your hair at the root.What it is: It's formulated with a potent blend of plant actives that work to thicken and invigorate hair and scalp when massaged in. How to use: Apply in a straight line from front to back on the center, left and right sides of your scalp once daily. Massage in. Do not rinse. Cruelty-free Made in the USA

Aveda invati menâ„¢ Scalp Revitalizer

What it is: A lightweight shampoo that exfoliates, purifies and renews the scalp.Who it's for: Ideal for those with fine, thinning hair with normal-to-oily scalp types.What it does: Formulated to reduce hair loss when used with other products in the invati advanced system, this light shampoo contains wintergreen-derived salicylic acid to help remove buildup that can clog pores. A blend of Ayurvedic herbs including ginseng and certified-organic turmeric invigorate the scalp when massaged in. Hair is left clean with a weightless feel. How to use: Massage into wet hair and scalp. Rinse. Paraben-free; silicone-free; mineral oil-free; petrolatum-free; formaldehyde-free; animal ingredient-free; synthetic fragrance-free; gluten-free Safe for color-treated hair Cruelty-free Made in the USA

Aveda invati advanced Exfoliating Shampoo Light

What it is: A shampoo that gently exfoliates, cleanses and renews the scalp with wintergreen-derived salicylic acid, removing buildup.Who it's for: Ideal for those with medium-to-thick, thinning hair.What it does: This nourishing, color-safe shampoo cleanses the hair and detangles to help protect from breakage during shampooing. It creates an optimal foundation for thicker, fuller hair. A blend of Ayurvedic herbs including ginseng and certified-organic turmeric invigorates the scalp when massaged in. When used as a part of the invati advanced system, it helps reduce hair loss. This shampoo also features the brand's pure-fume™ aroma, with notes of certified-organic lavender, rosemary, geranium, vanilla and other pure flower and plant essences. How to use: Massage the shampoo into wet hair and scalp, then rinse. Paraben-free; sulfate-free; petrolatum-free; formaldehyde-free; animal ingredient-free; synthetic fragrance-free; gluten-free Safe for color-treated hair Cruelty-free Made in the USA

Aveda invati advanced Exfoliating Shampoo Rich

What it is: A conditioner that instantly thickens hair, with fullness that lasts all day and contains a weightless blend of plant oils to condition hair.What it does: Certified organic amla instantly thickens the hair, while naturally derived amino acids mimic hair's building blocks to help strengthen from roots to ends. It is scented with organic lavender, rosemary, geranium and other pure flower and plant extracts. How to use: Massage into wet hair and scalp after shampooing. Rinse. Towel dry. Cruelty-free Made in the USA

Aveda invati Advanced Thickening Conditioner

What it is: A spray designed to enhance curls, tame frizz and heighten shine.Who it's for: Ideal for those with wavy (2A, 2B, 2C) or tight (3A, 3B, 3C) hair.What it does: Its wheat protein blend expands when hair is wet, then retracts when hair is dry to lock in curls or waves. How to use: Twist the nozzle to unlock, then spray 10-12 inches from damp or dry hair to lock in perfect curls with flexible hold. If the nozzle clogs, run it under hot water. 6.7 oz. Paraben-free; sulfate-free; phthalate-free Cruelty-free

Aveda be curly Curl Enhancing Spray

What it is: A rich cream formula that defines texture and seals in moisture on medium to coarse hair.What it does: Apply to dry hair to create definition. Certified organic aloe and other plant humectants add brilliant shine, too. How to use: Apply a small amount of brilliant™ universal styling cream to dry hair. Distribute evenly with a paddle brush. Brush, curl or straighten for style formation with incredible shine. Apply to clean, conditioned, damp hair for light control and brilliant shine. 5 oz. Paraben-free; sulfate-free; phthalate-free Cruelty-free

Aveda brilliant Universal Styling Cream

What it is: A humectant-rich pomade with a plant-derived aroma that enhances curl.What it does: Especially effective in dry climates, it activates and maintains wave in textured or treated hair. It defines and adds shine. How to use: Apply to wet or dry hair prior to braiding or making a ponytail. This will keep stray hairs in place and maintain a smooth, controlled style. 2.6 oz. Paraben-free; sulfate-free; phthalate-free Cruelty-free

Aveda brilliant Humectant Pomade

What it is: A control paste that lets you create texture with a pliable medium hold for high-textured styles that are smooth with a matte finish.Who it's for: Anyone with any hair type who wants a pliable medium hold.What it does: It's scented with Aveda's own pure-fume aroma with certified organic ylang-ylang, clove, clary sage and other pure flower and plant essences. How to use: Emulsify the paste in your hand and work through dry hair with your fingertips. Apply more product as desired.Pro tips: For a dramatic, piecey look, emulsify the paste using only your fingertips. Take individual pieces/sections of hair in your hand and slide your fingers directly down the hair. Apply to damp or dry hair prior to braiding or ponytails to keep stray hairs together and maintain a smooth, controlled style. 2.5 oz. Cruelty-free Made in the USA and can easily be recyled

Aveda control pasteâ„¢

What it is: A thickening foam that instantly plumps each individual hair strand for thicker, fuller, more voluminous hair from roots to ends.Who it's for: Ideal for those with fine to medium hair types.What it does: It also adds flexible shine and hold that lasts all day, while fighting frizz and protecting hair from blow-drying. It helps reinforce fragile, thinning hair, and won't build up or weigh hair down. The formula features Aveda's own pure-fume aroma with notes of certified-organic lavender, rosemary, geranium, vanilla and other pure flower and plant extracts. How to use: Do not shake the bottle. Pump 3-5 times into your hands and emulsify. Distribute evenly through damp hair from roots to ends, then blow-dry and style. Paraben-free; silicone-free; mineral oil-free; petrolatum-free; drying alcohol-free Made in the USA

Aveda invati Advanced Thickening Foam

What it is: A multibenefit, bond-building styling cream that creates an invisible outer layer around hair to protect it from future damage.Who it's for: All hair types. Safe for naturally textured, color-treated and chemically processed hair.What it does: It builds new hydrogen bonds deep in the hair's cortex to strengthen hair, and it smoothes the cuticle to aid in detangling. The treatment protects hair from thermal damage up to 450 degrees while shielding from future breakage and damage caused by styling. Aveda's own pure-fume™ aroma features certified organic ylang-ylang, rose and marjoram, along with other pure flower and plant essences. How to use: Apply to damp hair. Do not rinse. Style as desired. 5 oz. Paraben-free; silicone-free; mineral oil-free; synthetic fragrance-free Safe for color-treated and chemically processed hair Cruelty-free Vegan Made in the USA

Aveda botanical repair Bond Building Styling Creme

What it is: A shampoo that delivers nutrient-powered hydration to hair to help leave it fuller and visibly healthier.Who it's for: Ideal for those with dry hair that is straight or wavy (2A, 2B, 2C) hair.What it does: Formulated to gently cleanse without stripping the hair, this shampoo contains omega-5-rich organic pomegranate oil, which nourishes dry, depleted hair. Certified organic coconut oil with a low molecular weight easily penetrates your hair to help moisturize, while mango butter, which is packed with fatty acids, helps nourish to leave your hair soft and smooth. Oat extract helps give the formula a sumptuous, creamy feel. The shampoo also features the brand's own pure-fume aroma with notes of cocoa, certified organic ginger, cardamom and other pure flower and plant essences. How to use: Massage into wet hair from roots to ends. Rinse. Follow with conditioner. Paraben-free; sulfate-free; silicone-free; gluten-free; mineral oil-free; petrolatum-free Cruelty-free Vegan Made in the USA

Aveda Nutriplenish Light Moisture Shampoo

What it is: A lightweight treatment that conditions and replenishes moisture for full, visibly healthier hair.Who it's for: Ideal for those with dry hair that is straight or wavy (2A, 2B, 2C).What it does: It's formulated with omega-5-rich organic pomegranate oil to nourish dry, depleted hair, while certified organic coconut oil with a low molecular weight easily penetrates hair to help moisturize. Mango butter, which is packed with fatty acids, helps nourish to leave hair soft and smooth. Oat extract gives the conditioner a sumptuous, creamy feel. How to use: Massage into wet hair from roots to ends after shampooing. Rinse. Receive a free pump with your purchase of a 33.8 oz. bottle Paraben-free; sulfate-free; silicone-free; gluten-free; mineral oil-free; petrolatum-free Cruelty-free Vegan Made in the USA

Aveda Nutriplenish Light Moisture Conditioner

What it is: A daily deep-cleansing shampoo that moisturizes, too, taking away product buildup and debris without stripping the hair.What it does: This shampoo makes comb-through simple, and soothes your scalp with certified-organic calendula, camellia and aloe. It also helps promote shiny, healthy, clean hair. How to use: Massage shampoo onto wet hair and scalp. Rinse. Cruelty-free

Aveda brilliant Shampoo

What it is: A multi-benefit blow-dry primer that cuts your dry time, leaving hair perfectly primed for styling. What it does: Naturally derived lactic acid from sugar beets helps smooth and seal the cuticle, allowing for enhanced fiber separation, increasing air flow around the fibers to decrease dry time. It also helps reduce breakage while moisturizing hair to protect against thermal damage. It features the brand's pure-fume aroma, with certified organic mandarin, star anise, ylang-ylang and other pure flower and plant essences. How to use: Shake well. Section clean, towel-dried hair into four quadrants. Spray each quadrant until saturated. Comb through. Blow-dry hair. 6.7 oz. Cruelty-free Made in the USA

Aveda speed of light Blow Dry Accelerator Spray

What it is: A conditioner that instantly detangles to help prevent hair breakage, strengthening and repairing hair through the power of plants.Who it's for: All hair types and textures.What it does: This bond-building treatment lightly conditions hair without weighing it down, leaving it soft, smooth and shiny. It features the brand's pure-fume™ aroma, with notes of certified organic ylang-ylang, rose, marjoram and other pure flower and plant essences. How to use: Massage into wet hair. Rinse well. Paraben-free; silicone-free; mineral oil-free; synthetic fragrance-free Cruelty-free Vegan Made in the USA

Aveda botanical repair Strengthening Conditioner

What it is: A silicone-free leave-in treatment that helps dramatically reduce color fade for long-lasting vibrancy and color.Who it's for: Ideal for color-treated hair and fine to medium hair types.What it does: The light leave-in treatment is specially formulated with lightweight conditioning oils that are ideal for fine to medium hair types. High-performance plant-power protection for color-treated hair protects color from water fade. A weightless seal helps keep tones vibrant, color-true and luminous, wash after wash. It also protects color from heat fade and works as a heat-protection spray, protecting against heat damage from styling (up to 450°F), which impacts color radiance.Key ingredients:- Sand ginger, a naturally derived UV filter, protects colored-treated hair from drying effects of the sun- A combination of botanicals helps to protect color-treated hair while leaving it silky, soft and radiant- Certified organic apricot and avocado oils work together to nourish, smooth and seal the cuticle, helping to lock in beautiful, radiant color- Aroma featuring Aveda's own Pure-Fume aroma with osmanthus, certified organic orange, cypress, cedarwood and other pure flower and plant essencesHow to use: Apply to damp hair. Do not rinse. Style as desired. Paraben-free; phthalate-free; sulfate-free; silicone-free; mineral oil-free; petrolatum-free; paraffin-free; formaldehyde-free; triclosan-free; triclocarban-free Made in the USA

Aveda Color Control Leave-In Treatment

What it is: A hair serum that restores lost moisture with vital nutrients overnight and over time. Who it's for: Ideal for all hair types.What it does: The lightweight, pillow-proof serum absorbs into hair for eight hours of continuous hydration. It nourishes all types and textures of dry to severely dry hair.Key ingredients:- Pomegranate-seed oil and omega-5-rich oil hydrates and revitalizes hair- Mango butter softens hair, nourishes and adds shine- Coconut oil retains moisture, keeping hair soft and moisturizedHow to use: Apply to dry or damp lengths and ends at bedtime. Do not rinse. In the morning, style as usual. Use as often as desired. Paraben-free; phthalate-free; sulfate-free; silicone-free; sodium lauryl-free; petrolatum-free; formaldehyde-free; drying alcohol-free Safe for color-treated hair Vegan Made in the USA

Aveda Nutriplenish Replenishing Overnight Serum

What it is: A refill for your patented styling foam that creates weightless body, volume and shine without buildup.Who it's for: Anyone with fine-to-medium hair.What it does: Air-infused technology transforms a liquid into a foam without hydrocarbon propellants. How to use: Do not shake the bottle. Pump 3-5 times into your hands and emulsify. Distribute evenly through damp hair.Pro tips: Blow dry using a paddle brush to create silky, smooth hair with lustrous shine. Refill only. Bottle with pump sold separately. 6.7 oz. Paraben-free; sulfate-free; phthalate-free Cruelty-free

Aveda phomollient Styling Foam Refill

What it is: A silicone-free, weightlessly hydrating shampoo that helps quench your hair's thirst and gently cleanse without stripping hair.What it does: This shampoo is formulated with Icelandic moss and larch tree sap extract to help hydrate hair without weighing it down. It infuses hair with hydration while helping to tame frizz. Hair is left perfectly clean and manageable. It features the brand's pure-fume™ aroma with notes of jasmine, certified organic olibanum and cypress. How to use: Emulsify a small amount into your hands then massage into wet hair and scalp. Rinse thoroughly. Follow with conditioner. Paraben-free; silicone-free; gluten-free; mineral oil-free; petrolatum-free Cruelty-free Made in the USA

Aveda sap moss Weightless Hydrating Shampoo

What it is: A moisturizing treatment that instantly hydrates dry hair with its superfood-infused formula. Who it's for: Ideal for medium-to-thick hair dry hair with any texture.What it does: This leave-in hair treatment contains a superfood complex that's packed with nutrient-powered hydration. It features Aveda's own pure-fume aroma with certified-organic bergamot, mandarin, ylang-ylang and other pure flower and plant essences, and even protects hair from heat up to 450º.Key ingredients:- Mango butter nourishes and adds shine to hair- Organic coconut oil softens and adds moisture- Organic pomegranate seed oil-rich in Omega-5-revitalizes brittle hair- Sand ginger provides a natural UV filter, which helps protect hair from the drying effects of the sun. How to use: Work a small amount of the moisturizing hair treatment into damp hair for deep moisturization and instant detangling. Blow-dry or air-dry. You can also apply it to dry hair to reduce frizz and flyaways. Paraben-free; silicone-free; mineral oil-free; petrolatum-free; formaldehyde-free Cruelty-free Made in the USA

Aveda Nutriplenish Daily Moisturizing Treatment

What it is: A strong-hold gel that offers maximum control for sculpturing and molding hair.Who it's for: Anyone with medium to coarse hair types.What it does: Made with certified-organic flax seed and aloe, it adds body and volume. How to use: Apply a small amount of sculpturing gel to hands and work through towel-dried hair. Style as usual, or simply let hair dry naturally for a sleek, wet look that lasts all day. 8.5 oz. Paraben-free; sulfate-free; phthalate-free Cruelty-free

Aveda Flax Seed Aloe Strong Hold Sculpturing Gel

What it is: A shampoo formulated for color-treated hair that gently cleanses without stripping to minize color washout.Who it's for: Ideal for color-treated hair.What it does: The plant-derived formula helps reduce color fade, while omega-rich apricot oil leaves hair nourished. The formula features a combination of botanicals that help to protect color-treated hair while leaving it silky, soft and shiny. Naturally derived magnets instantly neutralize color-dulling particles to help protect your hair when you wash. Dual-charged molecules create a protective shield to keep water from penetrating into hair, reducing color washout. Apricot oil nourishes, smoothes and seals the cuticle, helping to lock in beautiful color with radiant shine. The shampoo features Aveda's own Pure-Fume aroma with osmanthus, certified organic orange, cypress, cedarwood and other pure flower and plant essences. How to use: Massage the shampoo into wet hair, from roots to ends. Rinse. Follow with Color Control conditioner (sold separately). Silicone-free; petroleum-free Cruelty-free Vegan Made in the USA

Aveda Color Control Shampoo

What it is: A lightweight, pre-style leave-in treatment serum designed to instantly smooth your hairs surface for easier styling.Who it's for: All hair types.What it does: This pre-style leave-in treatment serum instantly smoothes hairs surface. The silicone-free styling primer delivers weightless hydration while providing 72 hours of humidity and frizz defense. Contains UV filters, protecting your shiny sleek hair from the drying effects of the sun and heat styling up to 450°F. An invisible polymer instantly cloaks hair strands and repels water, giving silicone-free protection. How to use: To prep hair for styling, work a small amount of product in hands. Apply product through damp hair and style as desired. 0.85 oz. Silicone-free Vegan Cruelty-free Made in the USA

Aveda smooth infusion Style-Prep Smoother

What it is: A 96% naturally derived purifying shampoo formulated with micelles and white vinegar to clarify the hair without stripping natural oils.What it does: It leaves your hair feeling squeaky-clean, reset and shiny. The micelles gently remove product buildup and other impurities without disrupting the natural balance of the scalp and hair. White vinegar helps gently purify the hair. The shampoo features an invigorating aroma with notes of certified organic rosemary, peppermint and spearmint, all proven to energize, awaken the senses and improve focus. How to use: Massage into wet hair. Rinse. Follow with conditioner. Paraben-free; phthalate-free; silicone-free; synthetic fragrance-free; mineral oil-free; petrolatum-free; formaldehyde-free; animal ingredient-free Cruelty-free Made in the USA

Aveda Rosemary Mint Purifying Shampoo

What it is: A thermal dry spray that protects hair from heat up to 450º during restyling and instantly conditions hair, too.What it does: This heat-protectant infuses hair with the brand's Shampure™ aroma. This scent is a calming aroma with a unique bouquet of 25 pure flower and plant essences including certified organic lavender, orange, petitgrain and ylang-ylang. How to use: Shake well. Spray lightly onto dry hair from 6-8 inches away. Focus on mid-lengths to ends. Heat-style as desired. Avoid spraying into eyes. 3.4 oz. Cruelty-free Made in the USA

Aveda heat relief Thermal Protector & Conditioning Mist

What it is: A vegan color-protection conditioner of botanicals helps to protect color-treated hair while leaving it silky, soft and shiny.Who it's for: All hair types.What it does: The silicone-free formula conditions hair, seals the cuticle and detangles to prevent breakage. A color-keeping combination of plant power locks in your color, while omega-9-rich apricot oil in combination with botanical acid complex provides a radiant shine. How to use: Use after color control shampoo. Massage into wet hair, from roots to ends. Rinse. 6.7 oz. Vegan Made in the USA

Aveda Color Control Conditioner

What it is: A formula that adds moisture and curl definition to seal in the hair cuticle, taming frizz all day. Who it's for: Ideal for those with wavy (2A, 2B, 2C) or tight (3A, 3B, 3C) hair. What it does: It detangles hair to reduce breakage from combing while making styling easier and helping to maintain style longer while leaving hair soft, not crunchy. A wheat protein and organic aloe blend expands when hair is wet and retracts when dry to intensify curls or waves and control frizz; organic baobab and babassu oil and macadamia nut help seal, soften and moisturize hair; and guar bean and plant-derived cellulose help maintain curly styles throughout the day. Certified organic lime, lemon, bergamot, orange and other pure plant and flower essences create a light, refreshing aroma. How to use: Apply daily. Work a small amount of product in your hands, apply evenly through damp hair and distribute. Do not rinse out. To reactivate curls on non-shampoo days, simply dampen your hair and apply. Comb through to distribute evenly, then style. Air-dry or blow-dry with a diffuser. 3.4 oz. Paraben-free; sulfate-free; phthalate-free Cruelty-free

Avedabe curly™ style-prep™

Product Info

Aveda be curly™ style-prep™

Avedabe curly&trade; style-prep&trade;

Product Info

Aveda be curly&trade; style-prep&trade;

Avedabe curly™ style-prep™

Aveda be curly™ style-prep™